Market share market first,
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BYD's BYD. Perhaps there are many products BYD flaws, but the IT industry with technical support and international competition experience, hard work BYD sure to succeed. This is, Brilliance and Geely, perhaps we should learn from it. The four If the group home brands hurricane, is expected to revitalize the national car, is nothing less than the gospel of China's auto industry.
at the Shanghai auto show, BYD Auto to bring F3, F3R, F6, F8, and other models, and five engines Products , suggesting that the company already has a mature engine technology. from 68,800 yuan in the F3R, continuation of the BYD F3's price advantage, while the F6, indicates the appearance enhance the car BYD grade determination. born out of the IT BYD is the industry can become the backbone of corporate brands, the industry is very interested in the issue. to BYD models for future development plans and the situation in summer, general manager of BYD Auto sales administration expressed their views on the ice.
expand market share, the third year we want to be the leading market companies. BYD is now in the second three-year plan, which a few years we will have a lot of products.
capacity planning, this year we are 150,000, next year is 20 million, the year after 30 million units, after two years there will be a quick jump, must be dry large, otherwise peers looked down on you. This year in July we will achieve the second ten cumulative production units to achieve when we design capacity of 20 million units.
in the first three-year plan, we are laying the foundation building platform, the establishment of the ten centers, including the design center, mold center, testing center, manufacturing, center, automotive center, the electric car centers, training centers, research centers and core components of the basic system, these are our strengths.
good platform to build, through the upgrading of this technology to change or enhance their market position,
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progress in engine technology governance
summer ice: We now have self-developed engine BIVT technology, indicating that the complete control of BYD Auto has been a key technology. the current engine displacement were 1.0,1.3,1.5., 1.8 and 2.0, a strong lineup in all. The five are the parameters of the engine reached world leading level. This shows that the BYD Auto has entered a new era of power, these BYD will boost significantly enhance the core competitiveness.
BYD electric cars is the our nuclear weapons. in the future we hope will change the industry structure, drive it in the future, and its portability, especially the charging system will be even better. the future we can build simple user charging stations at home, without the need for put a lot of resources to establish charging stations in the open air, which is BYD Auto was one of the biggest impulse to do.
the last three years, we have three years to guide, when we entered the car industry, the biggest, prompted us to the next the largest commitment to a capital, or impulse is to do one of the largest electric vehicle, then a dream, because our biggest dream is to be a leader of a position, through the battery with the car set up the platform to form a conventional engine technology on behalf of the poor, reform of China's auto industry pattern.
product planning:
for both sales and brand F3, F3R, F6, F8 and other models, how your product positioning? them what kind of market expected?
the F3 car, we are in January and in March of this year have exceeded the 10,000 sales, and we hope this fight the Chinese car sales reached 20,000 the first month of the models, This is what we are now efforts. For this model F3R, which is China's first mid-level hatchback is based on the research and development in the F3 out, performance is very stable, with a Mitsubishi engine 4G15S, we hope to sell month of 5000, this car would do well to get hatchback car sales may be the champion.
for the F6, is expected around August of this year's listing, we have to try to steal market share, go 10-150000 element to the impact of what the inside of this range. F8 model is the first hardtop convertible sports car, the vehicle sales we do not expect too much, but I think it helps our brand image,
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own brand of competitive advantage
How do you see the future with the joint venture own brand changes in the pattern of brand competition, your Where is the advantage?
in Summer ice: from the joint venture brand to dominate the world, to the joint venture's strong guidance, to the rapid growth of its own brand, own brand Sword battle, a joint venture brand high-end retreat, advance high-end brands, which is Our vision of the future.
some brands do not understand China's auto market, sales do not meet China's national conditions, not China's auto market, we know, so we have a chance. I believe that somewhere in China, the need to call for rain whether the fight in Tokyo, Japan asked the umbrella of the business, we certainly can not win.
BYD is not the tradition we think of private enterprises, BYD is already an international company, it experienced such an international of the process, it is in the IT, mobile phones have been competing with Japan's top companies, it has the psychological quality of international competition.
we launch vehicle is quite fast, and our speed, the shape models aspects of narrowing some of the gap and joint-venture brands, gradually formed his own style, so in research and development, including aspects of product launch is not lost to the opponents quickly. Our adjustments, including our decision-making, will soon, than these joint venture brands include some of the efficiency of state-owned brands is much higher.
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