1. KEYWORDS: Prior to the SEO (or the process of correctly placing the right search engine friendly elements on your site) Optimization really begins with understanding the search terms people are using to look for products and services in the first place. These search terms are commonly known as "Keywords". Proper Keyword research is where most people (even seasoned marketers) fail before they even get started. Fortunately there are plenty of free and paid tools you can be using in no time to pick out the best terms to optimize your site with.
Networking isn't just going to an event or meeting it's a whole range of things... meeting people, staying in touch, connecting people in your network, offering contacts and referrals. It may be months before you 'do business' with someone you meet at a networking event so don't go to an event expecting to 'sell' anything, go to find out about people and share information about your organisation. Not expecting to sell makes networking easier and more comfortable.
When you go to an event circulate - you're there to meet people, introduce yourself
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If you go with a colleague
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Think of one or two phrases or questions you can use to open up conversations with people. It doesn't have to be sparkling and witty, it could be as simple as commenting on the venue, event or speaker (if there is one) will suffice.
Prepare a self-introduction - who are you, what do you do and for who. If you can get this quite short and precise then you'll be less worried about introducing yourself.
Listen to what others have to say. Find out about them and their organisation. This will help you to see how you could help them and will make building quality contacts easier. And it takes the pressure off you if you don't like to do all the talking.
Move on graciously - good networkers understand that you're all there to meet people and will expect to only spend a short time with you. You can always agree to meet up if there was something specific you wanted to talk about. Phrases such as 'It's been good talking to you; I need to catch up with some other people this evening.' Is a reasonable close, or you could offer to introduce them to someone else. Inviting another person into the conversation can also be a good way to graciously move on - it also means you're not leaving someone standing alone. If you're desperate to move on, then excuse yourself to get a coffee or use the bathroom!
Have your business cards to hand. Avoid having to dig about in the bottom of a handbag or briefcase. How and when you offer your card is up to you, although it does make sense to wait for an appropriate moment in the conversation - a pet hate of good networkers is having a business card thrust at them before any meaningful conversation has taken place. If you're still uncertain then wait until they offer you their card. Suggesting you could meet or talk more about a subject is the most natural introduction to swapping cards. If there's a guest list for the event then swapping cards is less important.
If you promise to do something for someone then do it. And this goes for arranging meetings - if you don't want to meet with someone then don't suggest doing so just to end a conversation you're bored with.
Enjoy yourself. And, if networking isn't something which comes naturally to you then set yourself a mini-goal; ie 'I'm going to talk to 5 different people this evening' and reward yourself for achieving it.
Networking is probably one of the most important skills of the 21st Century. Who you know and how well connected you are will impact significantly on your confidence and your success. Not everyone is a natural networker and for those who aren't then the following tips will help you to feel less petrified and have more success than before.
Even paid web traffic from ads will cost you less with an optimized website because the search engines will reward you for playing by their rules...And simply the one theme that governs the rules of the search engines is to protect the consumer.The Search Engines primary job is to bring the most RELEVANT results (websites, videos
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