RockYou into China: SNS Economic Zone monster grow
http://www.sina.com.cn 2009 年 02 月 05 日 04:31 21st Century Business Herald
young and very, unfettered often can create miracles, this may be the Internet, the industry's most interesting places. The end of December last year, Shen Jia come on, not like a kid growing up shirt is a red flower with a hat box sweater, his hands hanging loose jeans pocket.
The 28-year-old Chinese boy behind him, he and a partner founded the Japanese photo and video sharing tool site slideshows RockYou.com. The site is located in Redwood City, Silicon Valley, 585 Broadway Avenue, on a huge
If MySpace is the ocean, ride so RockYou is one of the fish. However, in terms of its growing power, and perhaps should be renamed as In social networking (SNS) areas in the United States in 2005 the success of MySpace, MySpace is not just a success, it also created a MySpace user groups around the economic circle, the company started by feeding them, including YouTube, PhotoBucket, ImageShack , Slide and RockYou and so on.
just the end of 2006, RockYou has just this territory No.2, market share of 29.52%, from the biggest rival Slide to 46.38% with 16.86% away. However, comparative analysis of press access that site Compete.com, Slide's performance over the past year is almost a horizontal line, RockYou has continued to climb in: the end of 2008, this monster number of unique visitors nearly 16 million, the annual growth rate of 107.6%, and Slide only 6.63 million unique visitors, the number of annual growth rate of -15.3%.
Now, it is the largest Facebook application (Applications and Widgets) providers. The overall downturn in the Silicon Valley venture the moment, it has just been completed and South Korea, Softbank Venture Capital SKTelecom Ventrues worth 17 million dollars in new round of financing.
RockYou China has reached an internal network and 51.com.
but the real exciting than the above figures or news. How to design a creative starting point? How to find the ecosystem around the business model? How the biggest growth for its own space to make business decisions? Of these, is to bring China's Internet entrepreneurs RockYou most valuable place.
beyond MySpace, possible? Like to construct from scratch, which is a fanatic, but also many entrepreneurs mindset. Shen Jia said he was a child as well.
the parents in the United States government, Shen Jia childhood growing up in the United States is the world's personal computers early exposure to one of: 5-year-old that has a first personal computer; 10-year-old began to write software; 17 years old Independent Daoteng had also a similar
However, when he did not continue as an executive.
later, Shen Jia from Johns Hopkins University computer science graduate, and from Chicago to Silicon Valley,
christian louboutin uk, and during the Internet bubble in a series of start-up companies. In 2005, he grew up in Silicon Valley began to study Japanese partner Lance Tokuda MySpace, and noted the rapid development by PhotoBucket MySpace and YouTube.
was established in early 2004, Facebook is still the University of Harvard, and several other students in the United States quietly growth (only through the school mail registration). Advocating minimalist style in Silicon Valley, though MySpace seems fancy, messy, but the reputation already started rising.
distribution of this problem, but put the idea of starting at the beginning of RockYou reversed, first made not to consider what, but how to think things out as dividends.
, of course, encourage them to let go of this practice the principle of supply and demand economics behind the most simple, there is a miracle created social network: since 1990, a model of the human experience of Internet portal Yahoo, e-commerce model of eBay, the search model of Google, but never have an application to social networks such as the large number of users to stay long.
2005 年 11 月 14 日, RockYou set up to provide pictures for MySpace users and photo services, continuous playback (slides, the Flash support). At this point, the radius of the circle which it is - MySpace Users scale independence has reached 70 million.
After 3 months, RockYou users has rapidly grown to 100 million.
2006 年 4 months, there have been well-known blog site Mashable article sums up this particular special economic zone's success, including standing on the shoulders of giants start of RockYou - a MySpace. You may think you can, but really, you can not do. is not going to want to add more features you can pass to win. MySpace will not be a more feature-rich competitors beat. MySpace is a market, The needs of the market size of the critical point. You may be through the collapse of its core business to defeat it,
cheap christian louboutin, and eventually someone will beat it, but now, build social networks to catch the wind more meaningful service to the ship. In other words, the services and content feed to your MySpace. Shen Jia
are very clear, his face is a global market, and the market is rapidly expanding. Sure enough, soon, RockYou to go beyond MySpace, social network in the world, such as Facebook, Bebo, Perfspot, Ning, Netlog, friendster, Fanbox, Lokalisten.de, Orkut and so on to build applications. RockYou
According to data provided to reporters, at present, the social network has a total monthly page RockYou applications have more than 20 billion page views; and RockYou's ad network page views per month has reached 200 million.
in Google and the SNS junction
However, in addition to rapidly staking their claims, how to build and position a proven business model? Also has been a headache for Internet entrepreneurs.
Although the open API (application programming interface) and MySpace as a downwind boat, for the tremendous RockYou users, but then,
Common friends and a true friend, third-party developers are still only in the MySpace user page showing off a photo frame or video frame , we can not have a separate page to load the ad, nor in the above name brands.
until May 2007, Facebook open platform was born. In response to the need for competition, Facebook by opening up APIs to their Web site architecture, data and users to outside developers. Once the latter is to learn a new, proprietary programming language, and their plug-in that is able to users.
In other words, Facebook is the first to allow third party developers of social profit through advertising platform. Coca-Cola, Microsoft, Yahoo, Sony and other major brand advertisers,
昆明, including the traditional display ads can RockYou page advertising, gaming applications can also be implanted in the advertising brand.
born healthy situation: Facebook plug-in variety of applications on fast, and in turn promote the Facebook's hot. In response, the end of 2007,
christian louboutin pumps, Google has finally launched social network framework OpenSocial, any participation in the agency's Web site can use its standard. Then, including the MySpace social network, including adding more and more, the situation is more favorable third-party developers. However, if you want to really understand the business model RockYou also need to understand some basic concepts.
2008 by the end of the advertising industry in the independent expert Randall Stross,
conducted for P & G Facebook waste time browsing the ads.
2006 In the fall, Procter & Gamble invites Facebook users on 20 university campuses Crest whitening tooth paste a Facebook page in the But Stross pointed out: As provided Crest
In addition, he also cites Procter & Gamble head of interactive marketing and innovation Ted McConnell's remarks. McConnell and colleagues have produced a specific member of the ads for Facebook trial, however, found themselves in such as Facebook provide highly personalized advertising messages when the recipient under an expected, McConnell said, willing to be locked in this way for the audience. This means that social networking ad matching for specific special user is not locked as accurate as the legend. Some friends have high spread between the word of mouth viral marketing potential, but it provides the content of ads matching the background is relatively weak, because the Facebook user information acquired most of their free to browse through the images, rather than the user enters the search box in the statement .
According to report, in addition to constantly update the game application of foreign, RockYou also has its own advertising system - RockYou Ads. Thus, advertising business model constitutes the first RockYou; In addition, they also make money through the sale of virtual goods, such as a user to purchase the food needed to feed pets, etc., and the proportion of the latter is rapidly increasing.
course, RockYou may also have a third option, that is, unable to make their own applications to third-party company to do the application of social networking platforms,
Shen Jia said, however, they have long since abandoned the project, benefits of outsourcing certain users to compare big brand and independent to do. In other words, if RockYou intervene outsourcing, it means that they no longer grasp the crucial user data, which is
into Asia
While still in input stage, but since November 2005 inception, RockYou have been attracted from Sequoia Capital, Lightspeed Venture Partners, PartechInternational,
christian louboutin sale, DCM, and Menlo Park venture capital Softbank's three rounds of investment. November 2008 with Softbank Venture Capital SKTelecom Ventrues and South Korea the latest injection of 17 million U.S. dollars, present, RockYou total financing amount has been raised to 67 million U.S. dollars.
According to Shen Jia said the completion of the new fund-raising, but also will help RockYou into Asia Pacific market. .
open platform in China the trend of social networking sites can be traced back to last year. June 2008, Google's OpenSocial in China, officially started. Shortly thereafter, the school network, 51.com and other sites have launched an open platform that allows external staff development, development of domestic third-party groups also began active.
According to report, in addition to size differences, the business model of domestic third-party developers and RockYou are similar, but the face of a strong platform for the domestic side, they are not, like RockYou enjoy a full and open environment. As part of the proceeds to be shared with the platform side, a number of popular applications may also be prohibited development.
Previously, Oak Group,
christian louboutin shoes, announced the launch of the school network in the open platform at the same time, in the relevant provisions of the agreement - involving recruitment, travel, music,
金庸“被逝世”作协辟谣 多少名人“被死亡”？, personal album application areas such as plug-ins, the class program to give approval and development until the developer permission to cancel the qualification.
the end of last year, 51.com also has published flowers, etc. to develop class, housing type dress, rivers and lakes gang type, class, and so do friends trading application development.
However, the required to share revenue with third-party developers, all third-party developers will rush to go to MySpace. And the end of 2008, Facebook's users have to use 95% of application plug-in, at least 65% of users every month to use.
platform on how to cooperate with the domestic issue, Shen Jia did not disclose to reporters. However, from a completely open environment to enter into a restrictive environment, which may also have to face, or make concessions RockYou first Chinese issues.
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