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Chinese home appliance industry is out of channel & quot; exploit& quot; errors - Manufacturing, channels, vendors - HC Network Appliance Industry
January to August 47 key state-owned electronics companies to accelerate profits fell in August for the first time a loss 280 million yuan. According to the information that the SASAC has been seven times to the phenomenon of the electronics industry made profits dive warning. At the same time, the
Retailers
" Exploitation" is also prevalent supplier of speech, this year' s rapid development
States United States
,
Suning
Paradise and other national
Appliance Retail
Industry, the Chinese home appliance industry has become a time to pull down the water " culprit. "
Not identify the fact that these media appliance manufacturing in China the real root of the profit decline, but always blame channels to attract the public eye in the grandstand, so manufacturers magnify contradictions. This public opinion is blindly into the channel, " exploitation" of the vortex, adverse public opinion environment is not conducive to the home appliance industry in China
Health
Development.
Chinese appliance maker,prezzo hogan scarpe, and
Retail
There is no real contradiction
Current global retail industry
Operate
Model has two,cartier rings engagement, one is when the chain size is large enough, such as
Wal-Mart
So, they have a strong supplier and the consumer' s control, using the " supply and spread to eat" low-cost procurement and elevation are
Sell
Prices simultaneously. Another is that the existing pattern of China' s home appliance retail chain in the channel size is not large,
Marketplace
The price of basic commodities is determined by the manufacturer, that rebate as
Operation
Model. From the home appliance industry in China,discount mbt shoes, China' s home appliance retail chain model for the current threshold of home appliance manufacturing in China is very low. If the current channel can not afford it conceivable that when the international
Home appliance chain
Into China, the Chinese appliance manufacturing industry will face a kind of survival and development environment.
From the two major home appliance manufacturing and retail industry can be seen on the overall development of China' s home appliance retail chain all of the manufacturers of the " exploitation" together, only 11% of the total gross profit, gross margin and abroad so as to achieve BESTBUY 22% compared to the international electronics retail chain,hogan irons, is vastly different from the. It can be seen from the data, the Chinese home appliance retail and international retail than the body does not get much from the home appliance industry' s profit margins. If we blindly to the current domestic appliance manufacturers and retailers, the contradiction between, attributed to insufficient development of China' s household electrical appliance manufacturing the principal contradiction, it is unknown act.
Core
Competition
Force appliance vendors to become a serious challenge facing
Chinese home appliance industry for profit
reasons for the decline, the SAC analysis: the lack of core technology, combined with energy, raw material prices, cost increases have exceeded income growth, domestic appliances, therefore
Brand
A sharp decline in profits.
Profits in the current downturn, China' s household electrical appliance, the Chinese home appliance chain' s net profit is also less than 2%. If the retailer is the share of the profits to continue to reduce their own share, then the possibility of China' s home appliance market in China, to the absolute market share battle it? Industry
Expert
Agreed that the Chinese home appliance manufacturers in the absence of pre-core technology has advanced, but rely on
Price war
Is not possible to overcome the foreign home appliance brand.
China' s household electrical appliance enterprises have frequently
price war in the lung power, from its cost advantage. China' s household electrical appliance enterprises rely on low-cost and other advantages of local enterprises, accounting for weather, geography, and, once home appliance market in China has an absolute advantage. However, there are indications that in recent years more and more foreign companies set up factories in China, China' s domestic enterprises have been proud of the cost advantage has become the
TNC
Advantage. These foreign-funded enterprises taking into account the local advantages and technological advantages, small and China is gradually pulling the cost of distance between local enterprises. 74-year-old " Ariston"
Water heater
, Mo Luoni Group, headed the Italian brand. The Group has set up headquarters in Wuxi, " market development center. " Panasonic will also be set up in China, " China Life Research Center. " They understand that a study of the Chinese way of life, according to research results has introduced competitive, more in line with the needs of Chinese life and goods. These foreign brands rely on years of deposition technology and cost advantages, not only study to explore the Chinese market, China' s home appliance market to grab profits.
Particularly evident in the era of CRT TVs in China, China
TV
Mastered the core technology, while relying on low-cost advantage over foreign brands. However, once entered the flat after the age of television, foreign brands in the market, and the struggle, had to watch foreign upstream of the core technology components manufacturers face.
Washing Machine
Since the early 80 century, China has imported from Europe,supra footwear, has adopted the European model of the old version of the original design, ignoring China' s consumer spending habits and needs, thereby restricting the promotion of domestic washing machine drum and spread.
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