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Reprinted from 122596870 at 11:15 on September 20, 2010 Reading (loading. ..) Comments (0) Category: Club to share there is a European multinational shoe company, to develop an island of the market,
moncler down jackets,
[二人转][单出头][南郭学艺][董孝芳] - Qzone日志.html, has sent four inspection teams.
the first to be sent to visit the company's best team of salesmen. Salesmen who are wandering around the island for a long time, came back the next day. They claimed in the debriefing report: The islanders do not have a person wearing shoes, because they have not the habit, on the island for the time being did not sell shoes; such a huge market because of vacancies, the company can transport large quantities of shoes In the past,
moncler jacket, and they have the confidence to sell shoes to the residents of these islands!
second was sent to study who is the director of shoe. Director who turned the island for two days, came back very, very happy, they claim: Island is a great market prospects of the market, they can be produced on the island to find the raw material for shoes, and the original, and the other island the price of all aspects of social resources are low; they suggested that the company set up branch immediately to the island that can be up as long as the mass production, it will certainly get high profits.
third was sent to study the company's financial department. They compared the is very far away; and the island's high tariffs, integrated all aspects of the two models the cost of the required term, or volume (which is not difficult for the company to do), the cost per pair of shoes, Production of 30,000 pairs by month basis, one month can save 12 million, half a year to recover the full cost of construction. Therefore, they suggested that the company set up factories to the island, local production and local sales.
fourth to be sent to the inspection team of the company's marketing manager. Managers in the island nation for five days, visiting the Chiefs on to the island, down to the various sectors of the island nation of ordinary people who more than fifty samples. They learned that island residents have been the habit of not wearing shoes, their shoes outside to see people are very strange - they were not aware of shoes it. However, many of them are from the wrong feet, they considered many ways to prevent foot disease, are not very effective; they are very hungry for ways to eradicate foot disease. When they learned that shoes can help avoid many accidents on their feet hurt, more conducive to their feet to prevent the disease indicated that they are very willing and very eager to get a pair of shoes. Managers have also learned: the feet of island residents, generally in Europe where the company than the age of the feet with a long 2-3 inches wide and 1 inch or so. Therefore, the company want to sell their shoes to be re-design. In addition, there have been a shoe company more competitive, but also sent to an inspection tour; but they found after the local residents do not wear shoes that do not market to give up; but do not rule out a comeback. Island residents do not have much money, but the residents of the island heard the chief's command; island rich in banana, the big sweet banana aroma, great sales force in Europe and competitiveness. Managers talked with the chiefs, but also to read the island's banana plantations, and very happy, because Emirates has promised: He will be at 20 kg to 30 kg of bananas, the corresponding ratio of a pair of shoes in exchange for the company specifically for the island the production of shoes, the total number of approximately 100,000 pairs or so, they should talk first to want a million pairs, the sooner the better arrival; and give the shoe company the exclusive right to sell shoes!
managers to find out about, and also counted, and that if after proper packaging bananas, can be 30 yuan / kg sold to supermarket chains in Europe, by ten thousand kilograms calculation, excluding packaging, transport,
�����大连话方言 - Qzone日志.html, tariffs, staff wages, the net profit per kg of bananas is 23 million. Ten thousand pairs of shoes,
moncler jackets sale, from the islands of the plant that recently shipped to the island, the company's total cost is 16 million. That first batch of 10,000 pairs of shoes,
moncler coats, you can exchange for the total weight of bananas (at 25 kg of banana = 1 pair of shoes count) is: 25 million kilograms, while the total profit of the banana: 575 million. Deducting the cost of shoes, the company can profit in the first trading 5.59 million yuan. If local production of shoes in the island nation, the cost per pair of shoes can be 4 yuan, the company can get a total profit of 5.63 million yuan,
moncler jackets women! However, managers also calculated the investment needs of 200 million fund set up factories, and from the plant to produce finished product delivery to the real needs three months, can not meet the urgent requirements of chiefs; and the company from the recent shoe design, produce one million pairs of shoes, and then brought to the island for sale, only one and a half,
归途中的女王 - Qzone日志.html, this time chief is tolerated. Therefore, the managers suggested that the company side with
shoe company marketing managers, praised the report, while giving generous rewards.
Tip: Reading this story, what is marketing a glance. Marketing is to find that the demand, creating demand, to meet the needs of development and to maximize their own way to the process. In short, is