A common misunderstanding regarding search engine optimization is that doing it once is going to suffice and high page rankings will automatically follow. The reality is that Windows is an ongoing process that requires constant testing, man-hours, and analysis in order to provide the best results possible. The countless moving parts of Windows also require monitoring due to the changes in the search engine landscape and how they might apply to both you and your competition.
This is habitual search engine optimization and it requires constant attention to provide consistently superior results. The margin of keyword battles that have been won consistently and decisively may narrow. New search engines like Microsoft’s “Bing” get introduced. You add a new and unique product that can’t be optimized with the keywords you’re using currently.
* Analysis – Analysis of keywords and phrases is the foundation of successful search engine optimization. Focusing time and money on winnable searches versus highly competitive ones will prove to be more cost effective and result in a much higher return on investment. High rankings on search engine results pages from going after less competitive keywords will also occur much faster.
* Research – It’s imperative to stay current with what is working in search engine optimization. Knowing how Bing is different from Google for instance, can give you an advantage over competitors and access to new visitors. Another dynamic area is social media. Knowing how and where to maximize your optimization efforts can be the difference between success and failure. Only by doing some advance research will you be able to tell which platform will deliver optimal results as the difference in user demographics varies widely between MySpace, Facebook, and Twitter.
* Tweaking - Google provides a ton of free data. They have tools available that will tell you what keywords you are ranking for, which keywords are driving traffic to your site and which ones aren’t,
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* Testing – Test everything you do in your search engine optimization efforts. What was working at one point may not always work but you won’t know it unless you’re constantly testing results. Trends may go the other way as well,
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Search engine optimization requires constant attention to provide consistently superior results. Only by making Windows a habitual practice can a website owner maximize efforts, resources,
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