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Learn More JC Penny Penalised by google for buying links


Today, the New York Times published an article about a search engine optimization investigation of J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold,microsoft office 2010 32 bit sale, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation found that thousands of seemingly unrelated web sites (many that seemed to contain only links) were linking to the J.C. Penney web site. And most of those links had really descriptive anchor text. It was almost like someone had arranged for all of those links in order to get better rankings in Google.
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