Has Ed Hardy Really Lost Its Popularity?,
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In early 2008 if you were in a trendy club or bar in any North American city from Toronto to San Diego you would most likely see dozens of people wearing Ed Hardy t-shirts. As far as I can recall in the summer of 2008 the brand was on fire with t-shirts,
sterling silver jewelry, women's tunics and bikinis keeping the brand in the club goers mind as a must have item. Based on my own observation I would assume the brand has fallen out of favour amongst trendy and young people however I cannot just speculate I had to checkout the information on trends for myself.
However,
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Separation bicyclic ring, what has happened to this once wildly popular brand? Why did ed hardy rise so far and fall so fast like a shooting star. In my opinion the reasons that Ed Hardy was so quick to fizzle out as the source of attention in the fashion world are many. First of all, the crowd that ed-hardy appealed to which is fickle club goers and trend seekers,
cheap necklace chains wholesale, is notorious for consuming fads. If Britney wore it or Justin wore it they are going to wear it for a week then move onto the next thing that is in the spotlight. Additionally, there is nothing really special about Ed Hardy in my opinion. They were selling cotton print t-shirts that literally cost 5 dollars to make in China or less for exuberant prices of over 100 dollars retail. This is not sustainable.
There were thousands of models based on tattoos and not much of a discernible collection. Another thing working against this brand in my humble opinion is that once you have seen one ed hardy you have seen them all. We get it,
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sterling silver cross necklace, they had poisoned the brand. For example,
cartier jewelry necklace, ed hardy began as a tattoo brand and was relatively unknown in mainstream circles. Then it created some fashion items like t-shirts mainly. Where there were t-shirts then there were bikinis,
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black pearl earrings, track suits,
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cartier rolling ring earrings, collectibles etc. What business does a tattoo artist have becoming the walmart of the tattoo fashion business? The simple answer: they do not. Thus,
cartier gold love bracelet, the crash and burn of Ed Hardy after 2008.