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6. Ask what the first question is likely to be before filming starts to help you prepare. The interviewer will have prepared a list of questions and may share some of them with you beforehand. Remember that the interviewer wants the interview to go well just as much as you do.
10. Use your appearance to give you the most benefits. Tell your past,
mercurial, present and future clients all about it and if possible include a link to it on your website.
1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print,
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4. Negotiate money only when your appearance is definitely confirmed. Be confident and neutral when discussing fees and decide beforehand if you are prepared to do the interview for free. If there is a fee it's unlikely to be large.
Joanne Mallon was a producer for all of the UK's leading TV channels including the BBC,
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8. Ensure that everything about you is congruent with the message you are giving. If your message is sober, dress accordingly (leave the Homer Simpson tie at home).
2. If a TV researcher phones you,
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5. When doing a TV interview, keep talking, be aware of body language and tone of voice
9. Remember that virtually everyone who ever appeared on television (including famous people) felt nervous beforehand. Nerves just show you that you're part of the human race. Use your nerves to create energy.
7. What to wear - avoid spots, stripes (including pinstripe shirts and suits) and small patterns - they make the camera go squiffy ('strobing' to be precise). Also avoid all black and white.
3. Pictures rule when making TV programmes. When sending ideas to TV companies,
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Joanne Mallon 2005 - Extracted from The Beginners' Guide to TV Interviews - e-book coming soon from www.MediaLifeCoach.com
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point out what she did well.
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