The fondle manufacture fly opposition the wind

Beijing 2009-10-09 (China BUSINESS WIRE) - , pet food and supplies retail industry can confidently declared:
from the world's largest integrated pet supplies retail and service fetter organizations - PetSmart evolution process view, At present, the domestic pet food and supplies fetter, with extra than 1000 square meters of Chain stores many, and few will be
a domestic pet retail industry development:
pet food and supplies retail business coverage: pet food and snacks, supplies and medicines, pet hospitals or clinics, pet trade, including foster care and beauty services, including other pets.
according to area pet stores
descending chain, commodity teams, from easy to intricate can be divided into six categories: Warehouse Club, supermarket stores, small retail stores, convenience stores, self-employed, catalog retailers, e-commerce.
in the current market surroundings in China, the pet food and supplies retail industry is still in the emerging stage. Since 2007, many international authoritative consumer market research agencies began to pay near attention to China's pet industry. A survey shows that China's pet of the total of eight years in 1999-2007 increased by approximately 500%, according to incomplete statistics, China's current pet dogs, cats and other pets for more than 200 million total in 2015, the figure will reach 500 million. In 2008, the pet industry's annual output of about 200 billion yuan, the annual growth rate of more than 30%, about 60 percent of the earth, the report card important pet industry have benefited from China's complete industrial chain. By 2010, the pet industry's annual output will reach 400 billion yuan.
International experience shows that when the country's daily per capita GDP reached U.S. $ 3000-5000, it will steer the nation into the pet market, high-speed development period, China's Asian coastal areas of some cities in per capita GDP has reached the above criteria; chapter of the multinational pet trade data show that the pet economic of the country the proportion of total GDP has reached 6% in the United States, the European average of 3% -4%, Japan also reached 2% in China, the figure was only 0.4%. With China's rapid economy development and people's consumption concept, continuously updated, will for the pet industry's rapid development opportunity and the economy boom will inevitably guide to pets.
in the current global to explore. Fortunately, the adult U.S. market for Chinese enterprises to provide the best pet should learn from the successful business model.



Second, the U.S. pet industry status:

American Pet Products Association (APPA) survey of U.S. pet industry spending in 2008 totaled approximately $ 43.2 billion, up over the past 15 years to achieve 154% of the total growth is anticipated in 2009, the diagram will reach 45.4 billion U.S. dollars, up 5.1%. In the past ten-year, the use of the Internet to check the number of pet landlords information on a premonitory increase in the proportion of the total number of searches to 5% in 1998 to the current 27%, and all the pets who have expressed through the online shopping is supplies and pet care products such as options, but select to go to supermarkets and large pet store pet store to buy pet food and supplies are only 76%. In the late 1980s, the U.S. pet food and supplies store chain based in 200-300 square meters, a small category of goods, small size, and growth in the late 1980s encountered a obstruction; the early 1990s, there has been to PetSmart and Petco represented by the super-type stores large companies to lower prices, more choice and greater traffic to protect the sales and profit growth.



$ 43.2 billion in 2008, total spending in the pet manufacture, consumers spent $ 2.1 billion for the buy of pets, spending about $ 16.8 billion for the purchase of pet food, spending $ 10 billion purchase of supplies and medicines, disburse veterinary $ 11.1 billion, similar to other services,Puma Fluxion II, beauty, boarding and other expenses of around $ 3.2 billion. In 2009, total pet industry spending will reach $ 45.4 billion, of which folk alive in the pet will spend $ 2.2 billion purchase of the pet food on the consumer may reach $ 17.4 billion, consumer products and drugs will reach $ 10.2 billion for veterinary costs on to reach $ 12.2 billion, similar to other services,Puma Shoes, beauty, boarding and other expenses could reach $ 3.4 billion.



upon data show that U.S. pet food and supplies retail business in the elapse fifteen years to achieve a faster and more settled growth duration also capable from March 2000 until March 2003, lasted for 3 years the Internet spume, and by 2007 subprime crisis caused by global-scale financial crisis. Thus, pet food and supplies retail industry has a strong anti-risk ability.
three, PetSmart's development process:
PetSmart was founded in 1987, the development of mid-boost with VC investments, has become the world's largest integrated pet supplies retail and service chain. Initial set of 2300 square meters of PetFoodWarehouse zone shop, pet food and supplies for the retail industry to bring a fashionable concept to high-volume,Puma SF Drift Cat, low-cost way to provide consumers with goods, and this model amplified to the country. 1989 - 1993 years, the U.S. economy in the stock market break of 1987 caused the financial crisis, the duration of up to 5 years. In such a large environment, PetSmart fired a large warehouse-style stores and traditional retail shopping store with the expansion model method rapid expansion in the country, the competitors do not collar the market ahead the first layout for the foundation of success PetSmart , PetSmart's annual sales growth rate of striking, from 1989 increased to $ 15.9 million in 1991 to $ 58.2 million in 1990, the enterprise already has 29 stores, the average store area of ​​2,500 square meters, with 7,500 varieties of commodities . In 1992, revenues reached $ 106 million, and the premier of 40 million dollars profit in 1993, revenues reached $ 188 million, net profit of $ 2.4 million, and the successful initial public offering on the NASDAQ, a pet industry's first listed chain corporation.
2007 annual, PetSmart's operating income of $ 4.7 billion, up 10.4%; to 2008, revenues approached $ 5.0 billion, an addition of 5.4%, web profit of approximately $ 200 million, a total line of chain stores 1112; in the United States the most solemn financial crisis in the context of posting acquisitions. This is the strategy adopted during the PetSmart is all in the line provide one-stop shop services, including comprehensive foster care, training, beauty and food, supplies retail, and delivery of stores in the absolute zone of ​​approximately 900 square feet space devised to provide high quality beauty services, including bathing, grooming, pet tooth and hook luster, etc. In 2008,Puma Future Cat GT, PetSmart pet services, including foster care, exercising, beauty, etc., to effect a fast 15.8% year on year increase, reaching 530 million U.S. greenbacks, 10.4% of total revenue. PetSmart of goods sold 89.6% of total revenue, which accounted for sales of purchaser merchandise 57% of sales, durable goods sales accounted for 40% of sales revenue, accounted for the pet trade goods sales revenue of 3%.
PetSmart mainly in the affair over because the huge stores to invest a wide range of product categories and proceed to lower the price of defeating his antagonist, the supermarket prototype has a tall turnover rate and cheap margins specific. Simple access to cache the rear with bargains of pet edible, pet accessories above exhibit at the front. In appending, a charm mart set up, foster attention and medical centers, which are prevalent pet stores can no mate. Because PetSmart cache policy to take a great range of products and low prices to meet purchaser needs, supplemented along e-commerce to meet growing purchaser demand for online shopping,Puma Trionfo LO L II, mandate in the context of the financial emergency, still maintained lusty growth.
Fourth, the domestic pet food and supplies to industries:
the successful experience from the PetSmart and the U.S. trade statistics view, pet retail industry is the best strategy for a large supermarket-type stores with online sales store strategy, combining online and offline one-stop service. Traditional neighborhood convenience store, however the user can buy, but because of the restricted goods stores can display, resulting in incomplete product category, usually merely sell high-margin high-end products, but these products list for only 10% of the market , users need more of a low-end products, resulting in low market share. Large supermarket-type store to store to provide customers with more and better range of product categories, not fair to augment the size of store, actually needs to start from the customer, according to the different types and sizes of pets for picking and species treatment,Women Puma Repli Cat, but also can provide more careful and more vocational service, dilute element costs.
currently supplies China pet food and retail industry afford aisle is through the national distributor, regional distributor, seller, then to the business process, process time-consuming, but the links are differ degrees of additional business sales ultimate commodity prices to customers. The large store chain operating for a one-time purchase a large amount, then uniform purchase for deployment between the stores, which can cooperate with the citizen distributor or manufacturer, net of intermediate correlates, to effectively control costs and provide customers with lower prices.
Looking at the domestic pet food and supplies chain, with more than 1000 square meters of Chain stores many, and few will be In August 2009, Le Pet Holdings's including pet food and snacks, supplies and drugs, pet clinics, foster care, beauty, pet trade, including a full-service, domestic pets can be described as a large open shop model of its kind. Le pet holding the chief line shop e-commerce + main line, have both purebred dog union (CKC), and manufacturers constantly carry out a number of dog shows. Le large pet stores immediately stock the shop 100 periods, when the cost is only store 2 periods, usually to a newly opened shop three months to reach breakeven, and a large shop to shop at a time the income 1.5 periods to ensure breakeven. Le pet holding in CBD and to establish a Low prices of goods and quality one-stop service.
pet industry is a consumer industry, consumer sensations, pets occupy in people's minds are also growing in heavy rain while the financial crisis in people's centers knocking violently when pets convert their solitude, hands of the psychological thing, pets are no longer simply the beasts, but a member of the kin, so customers quality goods and services will be more demanding, mawkish consumption is even more powerful. The pet industry's elements of. Thus, drawing on successful models of the United States, conform to industry trends, boost innovation in China pioneer, the
; ; 2009.10.11 Lee