Ash creates casual,
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Ash was founded in 2000 from the passion and the knowledge of two great creative minds: Leonello Calvani and Patrick Ithier. Both with experience in the luxury shoe market, Calvani and Ithier worked for such top names as Charles Jourdan and Stephane Kelian. Their shoes reflect their background in French luxury design, merged with Italian leathers and craftsmanship. The philosophy of Ash was created on two main ideas: the selection of the distribution and the price competition,
Ash Mary Tote Black, while creating cool unique products for fashion forward consumers. Ash shoes target the fashion conscious generation of men and women who travel to the style capitals of the world, always setting trends,
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The goal of Ash is to be able to grow the net of a single brand investing on the European market,
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