Google Analytics
Google Analytics is a leading Internet company Google to provide Web site statistics service. Target site can be accessed on the statistics and analysis, and offers a variety of parameters for site owners to use.
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Google Analytics Google Analytics use the steps described feature parameters that Google Analytics Google Analytics tracking to delete cookie data after the impact of Google Analytic Google Analytics introduced
Google Analytics
Google Once launched a new Web service, in general, represents the highest level in this area, as do software like Microsoft's hand. This time, traffic analysis introduced no less, fully embodies the Google Web tools to do the art. Google Analytics (Google analysis) is Google, a free web analytics service, since its inception,
air force 1 high, the widely acclaimed. Google Analytics is very powerful, as long as the page on the site to add some code to provide a graphic rich detailed report. Google Analytics (analysis) shows you how people found your site and how you can improve the visitor experience. Improve your website return on investment, increase conversions, make more money online. Your free Google Analytics (Analysis) accounts more than 80 reports, visitors to your entire site to track, and will keep track of your marketing campaign performance: whether AdWords campaigns, email campaigns, or any other advertising program. Using this information,
air force one low, you'll know which keywords are really working, which ad text is the most effective in the conversion process visitors where to exit. So do not be fooled by free feature, Google Analytics (Analysis) is a full-featured,
air force one low nike, powerful analytics package. Google Analytics uses step 1, use your Gmail account up for Google Analytics. Suggest that you set the default language to English. 2, to the main screen, click Add Website Profile add website information (below) 3, select Add a new domain, in the URL box and fill in the website address, select the time zone according to the website Language Time Zone. 4,
air force one high, once again confirm the site information, and copy the tracking code. The network resources ID (Web property ID) number is just a sign,
nike air force 1 high, which is the only top 7, Google Analytics account is marked, the latter figure is the number of sites under the account, and do not have much significance. New site, then select the new tracking code. Then copy the code to all the need to use the Google Analytics page, be sure to put tag before, such as WordPress themes can be added to the template file. Then after the passage of such verification, Google Analytics to work properly. Google Analytics shows the same characteristic parameters, like other domestic statistical services, Google Analytics also includes traffic sources, search keywords, visitor information, entry page, etc., but in addition we can also see the following parameters: 1, benchmarking ( industry benchmarks) categories based on your selected sites, Google Analytics provides you with the site and comparative analysis of the same class. Vistors into the first through the left menu, select Benchmarking, as shown below select the category your site. Each category is divided into Dazhongxiaoxing, contrast is the same size for the same type of site. Comparison of the parameters involved are six: IP, PV, IP and the PV ratio of repeat customers, time on page and bounce rate (Bounce Rate). 2, Bounce Rate (bounce rate) in the trending Vistors can view the site under the bounce rate. Bounce rate refers to the single-page visits or visitors from the entrance (the target) to leave the site page the percentage of visits. The higher the bounce rate on that site less attractive to visitors. 3 Google Analytics provides export format PDF, XML, CSV, TSV export statistics of four formats, only results in the either the top of the page Click Export to choose your desired format. Google Analytics interface design good, export to PDF format will be very beautiful. Add to Dashboard button on the statistical properties can be added to the current dashboard is displayed, so you can put the most focus on the statistical data concern into Home. 4, e-commerce conversion rate conversion rates: e-commerce conversion rate report shows the number of visits results in a purchase rate. Track conversion rates over time is an effective way of determining whether your marketing and website visitors into customers in terms of the effect is good or bad. Please note that due to conversion rates for different companies (even within the same industry) there is a big difference, so as a benchmark for companies to assess marketing and site effectiveness is most useful. Google Analytics tracking data with Google Analyitcs When a visitor accesses a page tracking code, GoogleAnalyitcs such a data will be sent back to Google servers. (See Figure)
This entry contains data tracked by Google Analyitcs to the visitor information. ? Utmwv = 4.6.5 Google Analyitcs tracking code version. & Utmn = 2131698805 utm.gif unique ID number, to prevent the GIF image cache. & Utmhn = your domain users to access the host name. & Utmcs = UTF-8 encoded language of the user's browser. & Utmsr = 1152 × 864 screen resolution users. & Utmsc = 32-bit color of the user's screen. & Utmul = en-us user's browser language settings. & Utmje = 0 if the user's browser supports JAVA. & Utmfl = 10.0% 20r42 Flash version. & Utmdt =% E8% 93% 9D% E9% B2% B8% E7% 9A% 84Web% 20Analytics% E7% AC% 94% E8% AE% B0 title of the current Web page, where the string is encoded. & Utmhid = 1899795741 & utmr = 0 referrals URL. & Utmp =% 2F requests generated by the current page. & Utmac = UA-12347890-1 users Google Analytics ID. & Utmcc = __utma% 3D127635166.1139791987.1263958249.1264564573.12645 66597.23% 3B% 2B __utmz% 3D127635166.1262856757.1.1.utmcsr% 3D (direct)% 7Cutmccn% 3D (direct)% 7Cutmcmd% 3D (none)% 3B% 2B__utmv% 3D127635166.user% 3B above are the data stored in the Cookie, __utma used to analyze the unique users, number of visits, dwell time, new visitors or returning and so on. __utmz used to record the traffic source. __utmv store user-defined value of the subdivision. If you opened the e-commerce tracking or custom event tracking. It also contains the following: & utme event tracking data & utmipc users to buy the product number & utmipn users to buy the product name & utmipr users to buy the product price & utmtsp shipping & utmttx delete cookie after tax Google Analytic of the user deletes a cookie is another analysis of data for monitoring of sites and can not avoid. And the cookie is disabled in contrast, usually cause the user to delete cookie visitor count is too large. The main reason for the user to delete cookie is to clear your browser's record, or for the purpose of protecting the privacy of their own. The proportion of users and frequency of cookie deletion also many controversies, JupiterResearch study in 2005 that 40% of Internet users will be removed at least once a month cookie,
air force 1 shoes, ComScore's data in 2007 that this figure was 31%. This is a very surprising figures, but also means that the resultant count of unique visitors a month may be larger than 30%. With the improvement of PC hardware performance, the objective will reduce the proportion of cookie is deleted, because the cookie is quite the case with the browser user with the offline file is deleted, and better hardware will reduce the tendency of users to delete offline files . Thus, the proportion of disabled JavaScript decreasing similar, cookie is deleted while the proportion has decreased over time. Atlas Atlas entry for more extended reading: 1
Google analytic official description
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http://www.google.com/analytics/
Open Category: traffic, google, Analytics, traffic statistics, free statistics traffic