cosmetics shops merchandise optimization ,
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people, renewal and, in order to reanimating, rich in nutritional poise, and discipline to health. Metabolism is the law of life, life is a cosmetic shop, you need a balanced diet, need renewal, the need to optimize the fusion of healthy growth. This is the navel of the store merchandise is rich doorway to optimize the poise of the maximum important projects.
called commodity optimization, refers to the shop managers have been snapping up popular products by target customers, disposal or replacement sticker behaviour of operations, commodity dynamic process of sustained survival of the fittest. He has meanings: 1, in terms of stores, product quality should be the target customer popularity and sales volume and sales amount to be refereed by 2, the optimization method are: the introduction, elimination, replacement, combination, 3, chaired by the worker planned, and has been sustained. 4, the optimization of shop goods, should also include information relative to commodities subsidiary.
goods optimize cosmetic specialty stores has a very significant:
1, a rich store of goods category,
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2, to improve the shop's inventory turns, reduce operating costs. In the commodity optimization process, we are commonly slow-moving inventory items and inventory greatly exceeded the upper restrict for the exchange of goods returned to manufacturers or selling products or re-combination (for example, split and bundled). This will indeed make an inventory of the asset to expedite the turnaround.
3, to increase store sales. Optimization is largely commodity-selling products in order to ensure adequate inventory, dwindle empty of, but also enriched the store types of goods, which not doubt will subserve store sales increase.
4, to improve store gross margin. We entire know thathigh-profile best-selling products, often method that low-margin, when the turnover rate is not too high but the target customers need to store the goods have actually endowed more to the gross margin. Through commodity optimization, you will find the shop customers often the types of goods increased.
cosmetics store merchandise optimization methods and procedures:
1, the target customers around the store set up for classification of goods (the lowest category to have large, media classification, small class three). Once the shop preparation, optimization of the subject goods to put in front of us, this is the first step to optimize the rich types of goods to encounter purchaser absences. Considering several factors, you can basically work out the architecture for their goods shop: A, reference to similar structures and categories of goods shop (Watson's product merge is very worth learning) B, centralized staff for the goods volume is not too large, and closely monitor changes in their sales.
this step is simply to find customers like the product, catching into account the customer shopping habits and convenient management of two factors, for merchandise categorized. I am scared we have a franchise store landlord this experience: some will sell to sell the sale of goods, do not understand why, these products will no longer see in the shop, and sell no more? ! As everyone knows, when we often see at their store of goods classification, as well as merchandise sales TOP100, 0 inventory report, we will not consciously take movement,
2, according to classification of goods shop fraught with variety details. Looking for like goods by the customer process, we often fall into neglect local consideration to the overall mistakes, so the classification of goods beneath the guidance of our goods will be more regular commerce practices and systems.
3, according to more careful breakdown of the introduction of small goods cache mark. Can not necessarily find a variety of purchase, but also think the situation of the target customer's store mark preferences in order to select a particular mark of this product.
4, the introduction of unattached products and brands Notes: A, to mushroom the best-selling single products as the main usage B, scrupulous introduction of brand C, not a brand to be aboard each single product. In counting to introducing the chief purpose is to improve the brand image of the mart, the best on only portion of the premier test market test mall. D, display single product with the contribution of a single product (especially gross profit and sales assessment), a single product classification belongs to a great space the size of the class, the share of shelf assortment in which the small number of meters, the tangible store shelf layers, with coordination. E, category additional, does not mean that the overall inventory ought be increased substantially. More reasonable is unchanged or slightly amended.
5, ABC classification of goods. Person points of rank, etc., goods sub-ABC class, every class has its own characteristics and market performance, the role of the shop are not the same. ABC treatment products, is a agreeable product optimization methods, we might refer to the fatigue of others, are not necessarily exact, but can learn approximately additional people's treatment thinking:
This table is for reference,
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6, the related statements of product optimization applications:
A, weekly, daily sales volume TOP100 report along this table can clearly see which products are best-selling products, but clearly what is to preoccupy popular products.
B, weekly, daily sales quantity TOP100 report can be seen via the impact of this report with sales of some merchandise stores, sales are not necessarily large, but the amount of contribution is lofty.
C, 0 inventory reports this chart with A, B two statements can be analyzed best-selling production is empty of, the buy arrays are quite momentous guiding significance, and are conducive apt clean-up production message.
D,
Puma Tour Cat Shoes, 0 Sales Reports monthly report by the elementary shop can clearly see which products are slow-moving items (of lesson, to clear the seasonal schedule of goods and merchandise DM), and also guide us to return plan or adjust the display.
E, weekly sales of seasonal goods, is cried a seasonal commodity, it is for these products as the seasons change, sales volume has changed a lot. When the season changes, we blueprint to grab the order ahead the season, so once the goods have a tiny seasonal change in our acquisition plans may change a lot, otherwise we will be ordering off the season's claim prophesy . Or one increase in orders, or orders to reduce or increase the display area, or reduce the display surface, we need sagacity into the shrewd changes in this report, can alter over period, to promote sales growth.
F, empty of goods report that the number of commodity stocks <(order-cycle + + rationing the number of days in transit days) * average daily sales of commodities reports. Not difficult to change out of a fairy goods sales! This report and the A, B, E with three statements, we can determine the basic daily needs of the variety and quantity of orders.
G, more than 90 working days of the report, this report clearly reminds us that stocks of goods which have been exceeded, we need to take measures to deal with.
7, commodity adjustment: A, seasonal merchandise inventory increase or diminish the number in answer to the upcoming season or low season B, slow-moving items need to transmit replacement or return C, abandoned or returned merchandise should take amounts to handle with D,
New Puma Shoes, product quality issues must be reflected in a timely means to the contractors,
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8, merchandise display position adjustment. Merchandise optimization, should also contain adjustment of the display of goods, often, the introduction of the goods does not our way, but the display of the location or area of a problem. Such as the row is smaller, and the location more partly, or location factors will guide to good, and so reduce the sale of goods.
Finally, the optimization of goods is not a matter at last, the foreman needs, procurement and operations divisions to work as a daily, normal adjustments, the only way to continually improve our management class, thus achieving marketable goods inventory reasonable, sales and profits double harvest.
; December 12, 2010