Zhang Jian, the commission's publicity official, described the campaign as a "face-changing project."
The National Population and Family Planning Commission in 1995 banned the practice of detaining and torturing families with excess children, as well as the practices of confiscating their property and levying nonexistent fines.
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In recent years,
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BEIJING - Driving through China's countryside a decade ago, it was not uncommon to see harsh-sounding family planning slogans painted on the sides of buildings.
Although the slogans allowed rural residents to become familiar with the policy, family planning efforts encountered great obstacles in the countryside during the 1980s and 1990s.
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Slogans like "one child is fairly adequate, two are just enough and three are excessive" were quite common, said Qin, who has years of experience in promoting family planning in rural areas.
However, these slogans are about to go the way of the buffalo, as the government is working to replace the phrases with kinder, gentler suggestions.
When the one-child policy was implemented in 1979, the slogans were "relatively mild" and designed specifically to inform the public about the policy, said Qin Tao, a government official from the city of Shangqiu in central China's Henan Province, one of the country's most populated regions.
Frightening phrases like "one more baby means one more tomb" and "first baby delivered, litigation imposed after the second, and the third and fourth killed!" were used to deter parents from having additional children after the adoption of China's one-child policy.
The National Population and Family Planning Commission launched a one-year campaign in June to substitute coarsely-worded and insensitive family planning slogans with more pleasant-sounding alternatives.
Fear of family planning policies
The campaign targets slogans that are "incorrect or obsolete in content, uncouth in wording, or improperly placed," according to a notice posted on the commission's website.
With the rather low cost of raising a child largely overlooked, rural families tended to have more children. An absence of a sound legal system in many rural areas led to authorities resorting to harsh and illicit means to crack down on excess births. Teams of anonymous thugs were hired to confiscate livestock and food from families who violated the policy, with some of the families even held in detention from time to time, Qin said.
According to Zhao, households with a single child or two female children in Anyang are eligible to receive cash grants, with their children entitled to receive free insurance and education.
Some of the families threatened to commit suicide in protest, according to Qin.
The new slogans will appeal to people's positive emotions and express humanity while using concise,
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"People benefit directly from having fewer children. This is the best way to describe the family planning policies," he said.
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