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Reprinted from 305677144 at 14:22 on December 17, 2010 Reading (loading. ..) Comments (0) Category: Personal Diary
your store will make money? - Shop break-even formula
the beginning of each dealer in the shop will encounter such problems, the face of increasingly expensive shop rentals, more large operating costs, how do we know this shop is not making money? How can we effectively control the costs? These problems have become a topic of great concern to us.
Usually, we judge good and bad stores may be the first calculation of the area shops and rental prices, few people first calculate the traffic, we need to first change our concepts is: usually a store prices are, and not just because of large area, store the selected core indicators of the first four are off the first layer, the second is the traffic, the third is the area,
mbt sale, the fourth is the price, these four decided to select the key points of the shop. Here we introduce the second store choice, and so the core indicators of the impact of traffic on the role of store choice. Store traffic is to determine the size of the site of an important factor in quality, high traffic, store sales will be high. So, here we use a formula to teach you to calculate how much traffic to make money with your shop's relationship!
shop break-even formula to explain the basic concepts of cost
shop
of shops, including rent, personnel management fees, utilities, taxes, renovation fees, transportation fees, interest, other, etc.
purchase discount rate
purchase discount rate = (original price after discount price) / the original price
gross margin
gross profit margin is the percentage of total sales, including sales revenue and gross profit is the difference in cost of sales. The formula is: Gross margin = gross profit / sales
spring and summer goods accounted for
means the spring and summer sales of goods accounted for the proportion of total sales
spring and summer the average stock price
single piece of clothing in spring and summer the average retail price
inventory rate
inventory turnover ratio of total orders
traffic
traffic is the unit of time through the shop in front of the number of customers
off single
also known as the single, refers to a Customers buy clothes a bit number
turnover rate
means to reach the shop unit time the number of transactions of customers into the store, the number of customers account for the ratio
into the store rate
refers to the unit of time the number of customers entering the shop through the stores account for the ratio of the number of customers in front of
inventory tying up funds
order refers to the purchase of discount clothing produce inventory, the actual occupation of the capital
to a shop, for example, the shops of the shop area is 150 square meters. Year, 16 million shops rent, personnel management fee is 1.5 million, 3 million utilities, taxes, 1.2 million, renovation costs 27,000 yuan, 1.6 million transportation costs, input costs, interest and other costs 3.3 million. Purchase discount rate is 45%, and in spring and summer business accounted for 40% of total turnover, an average spring and summer clothes, 300 yuan / piece, the stock was 15%, then how do we judge is expected to open this store situation? The shop front of the minimum amount of traffic in front of shops to ensure it does not lose money?
calculated as follows:
This store operating costs for the year:
16 万元 +3 +1.5 million million +2.7 million +1.6 million +1.2 million +3.3 million = 293,000 yuan
To not lose money, this year the turnover of shops and business premises at least one the cost of flat in order to ensure that this shop survive.
because the discount rate is 45% of the purchase, description, may assume a dress original price is 100 yuan, the price after discount is 55 yuan, so as to arrive:
; purchase discount rate = (100-55) / 100 = 45%
the retail price is 100 yuan a dress, if you purchase the discount rate is 45%, the dealer need to spend 55 yuan to purchase.
and because spring and summer clothing sales, the average discount is 88%,
mbt shoes clearance, may be understood as a retail price of 100 yuan clothes, dealers actually sell for 88 yuan.
then, gross profit = gross profit margin of 88-55 = 33 per
= 33/88 * 100% = 37.5%
finishing the above process can be out:
margin = 33/88 = (88-55) / 88 = [88 - (100-45)] / 88 = [88% - (1-45%)] / 88% = 37.5%
that gross margin is: [88% - (1-45%)] / 88% = 37.5%
year this store least amount of clothing sold:
29.3 万元 ÷ 37.5% 78.13 万元
and also because the average selling discount clothing is 88%, then this stores the amount of sales of regular priced products to reach at least:
78.13 万元 ÷ 88% 88.78 万元
every shop has its own inventory, set inventory 15%, based order amount of A, end of the quarter, as input costs such as stock consideration, then a year the amount of clothing sold at least 887,800 yuan of funds with stock takes, that is to reach break-even point, you have the following formula:
A × (1-15% ) = 887,800 yuan + A × 15% × (1-45%)
then you can calculate the amount needed for the order:
88.78 万元 ÷ (1-15% -15% × 55%) the amount of 1.1567 million yuan
Stock: 115.67 × 15% = 17.35 万元
occupied capital stock: 173,500 yuan × (1-45%) = 9.54 million in total sales year
turnover 115.67 × (1-15%) = 98.32 万元
located in spring and summer goods accounted for 40% So this shop sales of at least the summer for:
98.32 万元 × 40% 39.33 万元
reached 393,300 yuan need to sell clothes number:
39.33 万元 ÷ 300 yuan / piece =
year, spring and summer of 1311 a total of 180 days, then one day need to sell pieces of clothes To:
1311 件 ÷ 180 天 7.3 / day average
shop located off of the single piece is 1.2 / person that each purchase of clothing average customer to buy clothes for the 1.2 number, then every day to buy clothes in the store's customer number:
7.3 pieces / day ÷ 1.2 pieces / person for every 6.1 people
assumptions 100 people into the store day 10 people were traded, the turnover rate of 10%, then the number of customers into the store every day to:
6.1 ÷ 10% = 61 people who
; into the store if the rate of 5% (5% for the assumed value, lower than the value of non-shop Wang Pu), measurement of traffic is to specify a person sitting in front of store count by day from store the number of guests through the door.
then the passenger in front of the number of stores as:
61 ÷ 5% = 1220 people
to calculate the day of the shop must have 1220 individuals through the door of the shop, that traffic for the 1220, this shop can be guaranteed, more than 1220 individuals have a profitable store traffic this space.
through this calculation, we can see,
mbt lami, we take inventory count of capital costs in the shop inside, come year's sales turnover of at least 98.32 million, this time making shop 15% for the inventory of clothing, that is, to achieve this only when the turnover of all the funds invested back. At the same time, one year we can shop the sales turnover of staff performance appraisal point, the case of shop staff in the performance appraisal point of 98.32 million,
mbt uk, the calculation process can be drawn that the order amounted to 1.1567 million yuan stores, at the end of Stock worth 173,500 yuan clothing, take the money of 9.54 million.
with the graph calculated as:
finishing the calculation, and the formula below:
traffic = cost ÷ ÷ average gross margin of goods accounted for the spring and summer sales discounts × ÷ The average stock price ÷ 180 days ÷ ÷ average turnover rate of single customer into the store rate ÷ × (1 - inventory rate) ÷ [1 - inventory rate × (2 - purchase the discount rate)]
here shops used by the break-even formula is calculated by the cost of shop traffic a year, estimated by measuring traffic to the store is able to achieve the desired commercial purposes, and to determine the employee's performance evaluation point, the basic ordering the amount of the reference value, how much net profit is the result of a variety of reference values.
calculation process, the need to spend a year in advance to know the cost of stores, clothing shops, the average unit price, purchase discount rate, into the shop rate, single passenger, sales discount, turnover rate and many other factors. The level of shop rental prices are not mainly depends on the area of traffic is an important factor in the turnover of shops, traffic acquisition method is to specify a person sitting in front of store count by day passes by from the shops the number of guests, into the Shop rate is the number of guests into the store every day and the ratio of traffic shop door, you can use the same method to collect the day the number of customers entering the shop, in order to make the results more accurate, can take many days, the average values collected from different value to avoid the holiday traffic and non-holiday time, the error resulted from the difference.
parse all the details on the shop before we can accurately calculate the number of passenger traffic reached the door when the shop can be guaranteed, over how much time can be profitable. Therefore, the location of the shop, it must be to shop in front of the calculation of basic traffic analysis, traffic to ensure that the case should it go off the shop floor into account, area, price, and many of the shop location factors.
If the test results for the average daily passenger flow in spring and summer 1600 we can calculate how much money you?
calculated as follows:
into the store because the rate of 5%, then the shop is the average daily number of guests into the store:
1600 people / days × 5% = 80 person / day
turnover rate of 10%, then the number of transactions per day to reach the shops:
80 person / day × 10% = 8 person / day
single off the shop for the 1.2 / person, then the number of daily sales of clothing is:
1.2 pieces / person × 8 person / day = 9.6 / day 10 / day
180 days in spring and summer, spring and summer sales:
180 天 × 10 件/ day = 1800
300 yuan each garment, then the spring and summer sales:
1800 件 × 300 yuan / piece = 540,000 yuan
spring and summer business accounted for 40% of total turnover, then the annual turnover:
54 万元 ÷ 40% = 135 万元
; stock rate of 15%, then the order amount:
135 万元 ÷ (1-15%) 158.82 万元
stocks : 1.5882 million yuan × 15% 23.82 万元
year sold clothing and because the average discount is 88%, the actual amount of sales out of the clothes:
1.35 million × 88% = 118.8 万元
the purchase cost of 1.35 million × (1-45%) = 74.25 万元
then the whole years of profits:
118.8 万元 -74.25 million = 445,500 yuan
shop and also because the cost of 29.3 million, so we can work out the shop Net profit:
44.55 万元 -29.3 million = 152,500 yuan
because 45% of the purchase discount rate, then the value of the stock of clothing for the 238,200 yuan actual use of funds:
23.82 万元 × (1-45%) = 13.1 万元
you can figure out the money for the shop:
15.25 万元 -13.1 million = 21,
mbt chapa,500 yuan
calculation shows that, when the shops in front of traffic increases, sales in its stores must be increase, therefore, should also be appropriate in order to improve when the order amount, but if this time the inventory rate was 15%, will result in inventory along with the order increased the amount of the increase is relatively large, resulting in increased sales can not store a lot of money, because there are a lot of excess inventory. In order to increase liquidity, to increase sales revenue, the need to reduce inventory rate.
we look at when traffic is 1600 person / day rate of 7% of stock of the shop how much money?
turnover of 1.35 million for the year, then,
orders amounted to 1.35 million ÷ (1-7%) 145.16 万元
Stock is 1,451,600 yuan × 7% 10.16 万元
occupied capital stock: 101,600 yuan × (1-45%) 5.59 万元
; then this year, money for the shop:
44.55 万元 -29.3 million -5.59 million = 96,600 yuan
this calculation shows that when measured by traffic when the algorithm by inverse can be calculated how much this shop can be, and how to increase profits. Such as the above calculation is calculated by reducing the rate of inventory profits, but also by improving the customer units,
mbt anti shoe, and increased into the store rate and increase the turnover rate of other methods to increase profits. And through these factors can affect the turnover of the different values calculated turnover caused by the difference, which can store their own business in the future to establish a clearer performance targets, and the factors that affect turnover, including the single customer into the store rate, turnover rate, inventory, and so have a good rates expected to enable timely detection of problems and adopt effective measures to adjust fully to improve the shop from the full range of business performance.
饮食贴士：哪种蔬菜是美容美白能手
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