Make contact with a number of e-commerce merchants, many of the store design, production photography and image post-processing is often absent-minded, cerebral that they sell a few hundred a month to dine and drink enough to make one care to live favor, as well as part of the affair family food brand itself is the star effect, paying not attention to their store of visual operations, even when that unsatisfactory performance on the visual that is targeted at a diversity of curious causes evade,
GHD Purple Gift Set, nay to do better on the visual.
compared to huge brands, I prefer to do a big sign namely small, you look by it entire the access to grow, users have convert even a sense of achievement. KM on the inside today to penetrate my colleagues to share a small article on sit almost, I think this is an of the visual extravaganza of emphatic skill, but likewise the intention of sharing this small article: namely it ambitioned, at first sight from the consumer point of view, is the ingenious vision of a successful point.
text:
Tencent image of the store is an momentous skylight of the company's external image, employees can purchase this doll, and gifts from manifold systems, even the finest illy coffee supply. This time we want to help it build and manage the brand, from planning to packaging execution appoint.
one, the results
1,
GHD Midnight Collection, LOGO Interpretation:
1) M word Penguin navel two doors for the two hand in hand;
2) Penguin middle two the same size, that folding, a penguin print the other penguins);
3) chromatic performance of business diversification, and the Penguin (QQ) is the main platform, through the M (Main) performance;
4) Use the word
2, more application performance:
which graphical slogan (communication + color = relax) the meaning is:
1) communication. Frame of the text foam that chat;
2) color. Color is a way to affect people emotionally, from the colorful to the indoor LOGO visual experience, at times to change the visitor's mood;
3) relax. Changes in mood, relieve accentuate, from the communication, the color alterations in guidance.
3, specialized fonts:
Second, the process
1, divergence
the starting, I and A ben in the session chamber whiteboard to relieve oppression ashore the chief line of work divergence musing, and then summarizing and clear the severity of primary and secondary, export affect emotional elements: communication and color. This became our slogan: communicate + color = loosen.
Then I set the tidal wag of men dragging women over,
GHD Gold Classic, hear to your opinion, what is the most relaxing scenes and ingredients, we have a screenshot of map, no map to speak, there is no lack sea, women, food, money, seclusion, garden, melody and so on.
2, once experience the brand association is the association
information node in the memory node is linked with the brand, includes the signification of the brand in the ideas of consumers. The memory network node can represent a brand, a product or a attribute, interlock any two nodes become the eyes of the consumer brand union.
trigger the process of experience, arrange of feeling, from the sight, smell, listening, touch, savor prescience to mist the body,
GHD Benefit Styler, think of the best experiences of each sense behavior, and they multiplication a tiny creativity, the pursuance of Best relax package.
3, named
thought we were following all the names:
which, image appeared as the ultimate solution. The name can reflect the image of the mart
4, Quickdesign *
Quickdesign refers apt the motif in a given time of time along to a program's action speedily. This period to use it quickly out of a procedure,
GHD Mini Styler, a explicit devise intention play a agreeable character.
this program on the font, the main identification sign, general identification, graphical slogan for provisions, emphasizing the consensus of visual experience.
5, sketching
to graphics and text in both directions for sketching, the output number of lines issued to finalize the design direction of the main text.
6, try to design
this offer to create a clear direction based on lung power than the foot.
the same font, the main identifier because provisions, an added part of the application samples, such as vouchers:
7, Impressionist works:
we design draws on * characteristics of Impressionist drawing, and Specifically, while we scrutinize the Impressionist paintings from near when we see numerous another colors messy point, but when we observe them from a distance, these points will be the same for the 7 colors of light coming attach to folk the emotion of light, to think of the efficacy of different.
8, the other two programs from the charm intern Taozai
(left) works ^ _ ^
9, furniture design in the brand to buy
We are also comprised in the purchase of furniture, hoping to begin from each node to create brand image.
III Conclusion
the brand design of the road go more smoothly, thanks to early information assembly phase and a clear direction of the fathom, as well as colleagues in the Department's licensing and managerial support, making the project a larger degree of freedom and help to fulfill most of the ideas.
brand treatment is a difficult process, in truth, it is woven a beautiful fable. Ten or twenty annuals will see, it still has vitality and give to the startle, then,
GHD Diamond Flag Styler, it has been on behalf of one personality, viewpoint, mores, faith, spiritual aid ... ...
native author : Tencent-hoowowguo
reproduced, please indicate the original author.
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