Audi Q5 priced beneath A4L

maybe from universal sales of luxury car market, affect, etc. meter less than Audi, BMW, Mercedes-Benz is more appealing, but in the Chinese market, Audi is the undisputed sales of huge brother. Many people attribute the success of the Audi enjoys popular support of the official car of its image, but in my attitude, this is not the cardinal reason for its success, than BMW, Mercedes-Benz understand how to go around a better understanding of Chinese consumers, with more cost advantage is to dominate the Chinese market Audi determinants.

new A4 rotated A4L, can be said to Audi in the Chinese market is distinct prestigious case. Find out about the psychological grandiose Chinese consumers to study about the Camry 2.4L models of the absolute sales of nearly 75% of the data, the presentation of a daring Audi A4L, to collar the lawful high-end mid-size car market. In 2008,Supra Bullet Shoes, Camry sales of more than 114,000 2.4L, 2.4L Accord 8.6 million, the new Teana even non-mainstream models, the 2.5L models have surrendered more than 46,000 transcripts. If the price of 25 to 30 million A4L 1.8T FSI models from the Camry, Accord, Teana take 20% of the hands of sub-sales, then it is ample to accomplish sales volume doubled. BMW 3 Series, Mercedes-Benz C-class headstrong loyalty to institution, the month when the sales exertions of 2000, Audi of Chinese clients via a alteration to amuse, easily completed the sales surge.

Audi 2.0T FSI Octavia 1.8TFSI launch and belong to the same EA888 series, just tuned and visit different

A4L the hot new Audi not only to sales in China have been substantially growth, more importantly, it can largely reduce the cost of cycling Q5. A4L from the same platform with the Q5, with a large number of shared components. In addition to the chassis, four-wheel drive system and A4L shared appearance, Q5 main engine models equipped with 2.0TFSI the more popular groups in the multi-car sharing. A4L the 2.0T engine is tuned with the 2.0T MAGOTAN be differ, but they are in fact to the same series, and the speed Tang, Octavia 1.8T FSI engine models such as belong to the EA888 series, but modified and the tumble is slightly another. 7-speed dual-clutch gearbox is an of the selling points of Q5, start with the engine plant in Dalian, I believe that this transmission will presently be achieved domestically. Although it is shrieked, the Audi's dual-clutch gearbox cried S tronic, the public called the DSG, but from a technical point of view, the gap between them is not great. Share a large number of parts, it is a matter of way.




Audi Q5 3.2FSI the U.S. market price of only 25 million, how many it will sell to the Chinese people? A4 3.2FSI price of $ 40,400 four-wheel drive, higher than the Q5 3.2FSI the kernel components of a large number of domestic and multi-car sharing, has largely reduced the cycle of servant Q5 prices, RMB gratitude and the price is not high aboriginal Q5 , but too allows Volkswagen pricing capacity. In the U.S. market, Q5 3.2FSI prototype priced at just $ 37,200, equivalent to RMB 252,000 yuan, although, compared with the A4 3.2FSI models (priced by $ 40,400) is about 8% cheaper. The domestic long-wheelbase flagship A4L 3.2FSI quattro priced at 538,Supra Trainers,800 yuan benchmark projections, the future price of domestic Q5 3.2FSI models there is no cause extra than 50 million. Magotan models such as the engine and the Q5 2.0T models share is the price you tin easily control the 40 million or less. A4L 2.0T standard price of only 298,800 yuan, whether the same configuration while the level of Q5 2.0T starting price set at 35 million you have to not be startled, for, along to the U.S. market price is lower than the same staffing levels Q5 pricing rules projections A4L , the Q5 2.0T four-wheel drive is standard price should not be upon 35 million.

Q5's 3.2FSI engine no stranger to domestic consumers, before there was such a transmission models A6L, only 09 out of

launch is to sell 35 million China-made Audi Q5 , for the BMW X3, Mercedes-Benz GLK,Supra Footwear, Volvo XC60, this is definitely not good newspaper. Because entire of the direct import of direction for the three models price rivalry is still high. X3 xDrive25i to 578,000 yuan, GLK300 to 598,000 yuan, has even now listed on the XC60 T6 is also more than 50 million estimated price. While BMW, Mercedes-Benz brand image has some advantages, in terms of safety Volvo has a good prestige, but 15 million or above the price gap on those worth less than 60 million who is not a mid-sized SUV fraction, 25% cheaper than the price of competitors, the Audi Q5 enough to win the tournament in sales.

no convenience over price Gengrang BMW, Mercedes-Benz headache is the face of the Audi Q5's cheap price tactics, they are almost to be nude. Because in their internal, BMW, Mercedes-Benz brand cars can not have low-end models with common platform and core components, leading to BMW, Mercedes-Benz bike cost is higher than the Audi. Such as the engine and the Q5 Magotan, Sagitar and other civilians from a series of models, and even shared a nice entity, for BMW, Mercedes-Benz,Women's Supra Vaider Shoes, it can only linger in the nightmare. After entering the Chinese market, as domestic sales of BMW and Mercedes-Benz can not approach the level of FAW-Volkswagen, it is condemned to 3 mark in the domestic supply of spare portions cost breach.



the competitiveness of domestic Q5 can also just play antique rivals almost to be nude, to seize the Toyota RAV, Honda CR-V's market share in high-end models , is a thespian amplify in sales one momentous weight. A4L ready to seize from the Camry, Accord terms of market share in this initiative, the Audi brand image and sales in among, has long been a fixed chose the latter, do not care about brand image in advance overdraft. Since the mid-size amusement A4L can grab the edge of Civil Accord mid-size car, the Camry's market, namely Q5 Why not make some adjustments from the CR-V, RAV4 hands Qiangdian share? Audi Q5 will definitely if cheap enough it competitive, then it is fully feasible to lose a four-wheel drive system, obtain hold of the 2 drive edition of Q5 and to set the price of 30 million, anyhow, as a city-SUV, AWD system secondhand the chance not many people drive it will not get busy. In 2008, sold 80,000 new CR-V, there are over 55,Women's Supra TK Society,000 models is 2.4L, which mushroom in people who certainly put a few cars. If the Audi Q5 fire price of 30 million two-drive standard, I believe namely some people will prefer them more face-saving

a brand can be successful in the market not only depends on whether the quality of its good, depends on whether it is to truly comprehend the absences of consumers, whether we can build the car to encounter their tastes. In the Chinese market is not adult, and periodically meet to curry prefer with consumers than stubborn cater the best productions more forcible. A4L launch, people saw a Chinese in the end of the Audi, Q5 will face to meet the needs of Chinese consumers loosened two drive version of it? I muse it might, after all, the car launched with a reduced R & D costs are much lower than the wheelbase. As for the domestic market, the future extravaganza of Q5, the writer is quite good, than the BMW, Mercedes-Benz 25% cheaper price of its level, is it in the luxury SUV market killer. Than the CR-V, RAV4 and more the image of face not much higher prices, more is to get the budget off to face the employer to stop.

from the bargains point of view, though the looting of BMW X3,Supra Shoes UK, Mercedes-Benz GLK Q5 mart does not bring much aid bargains, but triumphed the 2.4L under the fashionable Honda CR-V, Toyota RAV4 is the share of Q5 tremendous sales growth. In terms of volume than the BMW X3, Mercedes-Benz GLK, the Q5 is about come in convenient. Following the A6L-class automobile mart in China with large success, the Intermediate SUV market will transform Audi's second largest market in China.