Why Are Reebok's EasyTone Sneakers For Ladies Only
Who doesn’t want firm buttocks and rock hard thighs? That’s the question men everywhere should be asking Reebok after they became the first major shoe manufacturer to bring out their own leg-toning walking shoe,
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The EasyTone ($100), which launched worldwide this month, has two pods with air pockets centered on the heel and forefoot. The pods are designed to look and behave like the balance balls at gyms (used by both men and women) across the country that intentionally keep the wearer off-balance. The instability requires an increase in muscle activity. As the (female) wearer shifts weight from the heel to the toe, the pods transfer air back and forth. Reebok leveraged its internal expertise with air transfer from their decades of Pump designs in developing the shoe.
The idea of intentional instability isn’t new to the footwear industry,
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womens ed hardy swimwear panther purple, MBT shoes look different. They market themselves as the anti-shoe and those wearing a pair should get used to the attention. The EasyTone look like any other shoe once on the foot. The Reebok shoe also has two pods,
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Says Head of Womens at Reebok, Katrin Ley, “We believe every woman has the right to a nice butt but for busy women,
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Determined,
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As is often her wont,
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five fingers vibram, thighs and buttock. She added that it felt like she “did lunges and squats during the jog”. McInnis emphasizes that the shoe is being sold as a walking shoe and that the components are tuned for walking but admits that a running version could be close behind.