How apt jot the writing Product Planning

How to jot the book Product Planning Document Number: dense:
XXXX product planning book
XXX DATE
company

1 version of the book Product Planning Control
revised version of an type of time to improve Amendment revised part correction
1.0 2007-1-24 Lihong Pei build all
* Amendment types are divided into A - ADDED M - MODIFIED D DELETED
Note: the contents of the document to add, cancel or adjust fields are required This record, careful records of changes, and to assure its traceability

1 catalog product planning book
1 Product Overview ................... .................................................. .................................................. ........... 1
2 Market Analysis ................................ .................................................. ................................................ 1
2.1 Product Background ............................................ .................................................. ..................... 1
2.2 Overview .................... products in the market .................................................. ..................................... 1
2.3 products in the market demand .... .................................................. .................................................. ... 1
2.4 market orientation ...................................... .................................................. ................... 1
3 product development plans ...................... .................................................. ............................................... 1
3.1 product roadmap ............................................ .................................................. ............. 1
3.2 version of the product planning ............................ .................................................. ............................. 2
3.3 milestone planning .............. .................................................. .................................................. .2
4 R & D planning ......................................... .................................................. ................................ 2
4.1 Requirements Analysis ........... .................................................. .................................................. ........ 2
4.2 Product Design ................................... .................................................. .................................. 2
4.3 R & D program ......... .................................................. .................................................. .......... 2
5 Marketing Planning ................................ .................................................. ......................................... 2
5.1 product launch plans. .................................................. .................................................. .......... 2
5.2 Product Manual ................................. .................................................. Marketing .................................... 3
5.3 ....... .................................................. .................................................. Feasibility Analysis ............ 3
6 .............................. .................................................. ............................................... 3
6.1 product competitiveness analysis ............................................ .................................................. ............. 3
6.2 Resource requirements and support capabilities ........................... .................................................. ...................... 3
6.3 Risk Analysis and Countermeasures ................... .................................................. Economic Analysis ...................................... 3
6.4 .... .................................................. .................................................. Summary ..................................... ....... 3
7 .................................................. .................................................. .4
product planning book
1 1 Product Overview
1, focuses on products from a user point of outlook to introduce the lusted functions and effects;
2 products market analysis
2.1 Background
Note from the market and user needs? Or from the company's product development plans and technology accumulation?
2.2 Market Overview
products introduced domestic and worldwide trade conditions, market size, analysis of the product of the increasing trbring ... to an end the market, the best there is file analysis,Lacoste Strap Trainers,
comparison.
2.3 Analysis of market demand for products
capability prepossessing to the market, the domestic market in which the cardinal market in the industry.
2.4 combines the product market positioning
product advantages, business advantage, market segments to determine the product positioning,Lacoste Camden Trainers, a clear face user groups.
(Note: Location must nail,Lacoste R75 P2 Trainers, ashore the later demand for the product analysis, devise and promotion have a solemn shock.)
3 products, product development planning
3.1 describes the product roadmap
Life Cycle product upgrading and long-term strategy and product evolution plans, develop production development
blueprint.
some of the outstanding values of the products depicted, these descriptions can be a selling point for future products, but also after the development process, above all need to grab some of
.
analysis of the product development of the magnitude of business growth, describe the product in the position of business development planning;
product planning book
2 3.2 version of the product planning are needed for each version
quite clear goals and folk feel an obvious feud, and in every version should have a sudden
a selling point.
(normally the premier version of the product is to highlight the product's selling point, afterward the ease of the second version,Lacoste Swerve Lace Trainers, and other aspects of friendship
reinforced after may be in mandate to improve functionality or representation, merely have to have some clear advantages apt amplify the selling points of products produced
... ....)
3.3 milestone planning
milestone plan can be decomposed to release planning, milestones, according to the version of product planning and development, market
plan to resolve.
4
4.1 R & D planning needs analysis
(claim as the product specification of technical requirements ---
4.2
product design fancies are given for product design, system structure, workflow , functional design, etc.;
4.3 R & D R & D procedure
delivery of resources, R & D progress on the implementation preparations, testing, and product packaging design;
5 Marketing Planning
5.1
market development plan listing of specific products; clear objectives and the stage of product by each stage of main content
(monthly plan, yearly plans)
product planning book
3 5.2 product handbook
(including product technology documents, promotional matters, demo program and other requirements)
5.3 Marketing
(adult market promotion and publicity plans, develop product marketing plans, develop after-sales service process and the period taken to plan each
varieties of strategies).
6
6.1 Feasibility Analysis
product competitiveness on the product from the company's technology, sale advantages, industry perception,Lacoste Trainers 2010, affair treatment advantages, and many other analysis and
market, the competitive advantages of alike products.
which should include the important competitors within the industry analysis, market and competitive analysis (preferably with the antagonist party
bit wide SWOT analysis); contained in product positioning market sections or user teams in the impact analysis.
6.2 Resource requirements and advocate capabilities
companies have advantages in resources, technological bottom; This relates to: people resource planning, technical keeps and outsourcing plans
product development and production of related equipment, financing, market development, management planning and other appearances of the content.
6.3 Risk Analysis and Countermeasures
1, R & D resources and the risk of opener technical issues and respond to program;
2, changes in the market risks and countermeasures;
3, the involvement of exotic competitors, and countermeasures;
4, financing hazards and countermeasures;
6.4 Economic Analysis
1, production price inquiry
production costs of major components and to foresee element costs.
2, item pricing
analysis shows namely the market price trends,Womens Lacoste Shua Trainers, and the corresponding pricing strategy ;
3, the product is expected to scale of production and bargains
foundation of the upon estimates of market demand, product planning
book
4 4, the expected economic behalf analysis (investment payback period, estimated)
7 Summary

respondents: antique elm question :2008 -05-20 22:28:58 accepted as the respond to
truly good, to study about

respondents: Hongyan desolate answer Time :2008-03-28 13:17:35
if it is adopted as the answer to IT products, consist in ...:
one. Product Description
1. Product (what kind of products?)
2. Product Features (where emulation?)
3. reflects product differentiation (and the products on the market What is the difference?)
4. life cycle (including how to persist)
II. Market Analysis
1. Analysis of existing products on the market
2. target consumer group analysis
3. potential target consumer group
4. Product charges of
5. user habits of
III. product positioning
IV. Marketing
1. Phase one
2. Phase II
3. Phase III
4. Phase IV
......
5. benefit estimates
1. Product charges
2. products, the number of users
3. products of latent users
4.
six-month product revenue. Product Content
1. Product Rules
2. User Properties
3. System Description
4. User rating
5. Main Features
VII. product development
1. product proposals
2. product ideas integrated
3. once repeatedly the suggestion
4. product content re-integration
5. products, processes write
6. product flow alterations
7.
product obedience process 8. products go order
9. technology development
10.
eight interior testing. Products list of people and responsibilities
1. product director (or project manager)
2. product planning
3. editors
4. technicians
5. testers