Li-Wei Zhang
experience around today to talk about cultural consumption and cultural industries.
an experience: the kernel of cultural consumption
from the called Joseph Pine, a man named James Gilmore. They said: 90 years of the 20th century, the experience economy epoch has arrived.
experience lukewarm and think of these two American scholars, the experience economy is the fourth stage of economic development, which in corner in front of the agricultural economy, industrial economy and service economy, and then to the experience economy . This is the fourth phase characteristics of that? Experience economy to meet the people's It is the core of the consensus of consumption and making to the consumer as the chief value institution, in the consumption process produce American scholars More cool, the higher the quality of experience; tiny chap little girl, he yelled, , to meet people's basic living conditions, the need for a fundamental adjustment of industrial structure. Futurist Alvin? Toffler asked a question: are popular services,
PULSERA BLANCA CON LOGO XB, service, after also act? He concludes: At that time, there is no The basic difference between the two: the service economy to meet their daily lives; experience economy to go beyond daily life. Translated into the language we are familiar, the service economy is to
China's reform and opening up 30 years, according to expert studies, the consumption structure of the evolution of urban dwellers has gone through three stages: the first stage, the end of the Cultural Revolution to the early 1980s, an It is based on survival file, particularly food, clothes and quantitative expansion of the main type of information. It was in 1978 at the edition of the Interpretation of all deleted. This is an oblique, reflecting China's food and clothes was not solved with the status quo. The second stage, from the mid-1980s to the early 1990s, feed and clothe the basic solution, so into the
the third stage, since the late 1990s, into the species of expenditure, the order of consumption from the The Fluorescence little agreement singer; tourist attractions overcrowding; World Cup for ladies so; surging around us, the intuitive and specific performance. Experience economy is not developed patents in China has come! Of course, China is so big, so fast development, combined with parts of irregular development, it is the coexistence of the three economic stages. A little story: My dad bought a new dress, my grandmother asked what stuff? Mother would ask what go? Her daughter asked is not famous, dressing cool wrong mood? This grandmother is also the industrial economy, my mother in the service economy, the daughter went to the experience economy.
ago, appreciation and is a prevalent experience. Pu as the Accidentally have a girlfriend, before electricity, you, see you, love to love, if not single, single loaded, said after the a.m. destroy, do not worry men that responsibility. Well in advance of a poor scholar, wrote of daydreaming. Read Chairman Mao's later years talking to people, said Liao Zhai fox can write good friends who aid others can take the initiative ... ... 啦 ... ...
after? Something for the more experience, and previous experience of the Kingdom of preferential high culture tend to frown above. One American writer called Niergaibo melody, said, no. that he is to make you feel cool. Think about it, how absurd. Do you know celebrities, to live at family, and of course However, further to see, read do not read this great writer's novels, and live at home, not a no
However, the author informed still value attention. Before the appreciation and, in particular, what needs early accumulation, such as read classical novels, one of the few elite hobby, is the And now it is Appreciation of what popular culture? Look at the Competition is often intonation unconcerned girls, and some is Funny, but we see very cheerful, move light sticks, shouting, and with the singing, the ballot became a election ... ... television karaoke OKAY, not binding, like how to on how the performance of performance, would like to vote as who to vote for whoever, and we cross-infection, the formation of groups, the delight of momentum. This is cried - conflict with the popular culture, elite culture could not understand, to cross to elect his nostril perpendicular hypercritical. In truth, we are providing experience, Pu ######ual fantasies to so noble, the single non-security people to go to bed so high? Poems by phases, phoned
obtain reception fee to experience how
experience with the economy, consumption process is linked with it? Word - for the experience acquired from entrance fees. Experience economy made the two American scholars citation an example: birthday bread. Grandma this generation is to the grocery store to buy ingredients, butter, egg, flour, baking cakes and face their own, the cost of just a few greenbacks. To the mommy of this generation, no longer bake their own bread, make a call call to the supermarket, the specified size cake, words ... ... to array one, how much it? Tens of greenbacks. To the daughter generation, she went to a birthday gathering to contact the company specifically. When, how numerous people, how the cake to the birthday that day, the corporation sent a car to, and 14 of her classmates dragged a harvest, let them experience the outdated farm life, sheep, fowls, livestock bathing the body, building his own cider, climb the hill to the picnic back firewood, etc., came back, paid the company a retard, to a few hundred dollars. Well, this source of profit for the company birthday party, is to transform the elemental birthday party at their own expense charges, the charges and is the key - to meet the experience requirements for the devise of productions so that consumers disburse for the experience.
The cake is a food processing industry, but the added experience has become a cultural industry. In recent decades, the cultural industry in the world, rapid development, because it is to experience the fusion agency, combines all the many extraneous factors that come. Such as farming, food profits still in the floor airplane is small, but the development of tourism experience, made of rustic tourism, also known as agriculture, entered the cultural industries. Leisure agriculture is a big system, generally speaking, it includes sightseeing agriculture - rustic scenery and folk tourism, agricultural tourism village, the ancient village development, transformation or the superb view of normal landscape, high-tech agricultural sightseeing garden and so on. View Mining Forestry - Forest also considerable, as originally planted woods, can now design, make spring flowers, summer, trees, autumn is the leaves or flowers planted ... ... into a large geometric patterns, such as pretended flowers real flowers artificial flowers like a real flower. Teng Village, Fenghua, Ningbo, and built a 1 km-long Lin also accepted, as a variety of picking, cherry, loquat, strawberry picking taste. Experience of beast husbandry - with people and animals, particularly the feelings of kid and animals, so he adopted cattle, horses and sheep can be towards each hog, and riding Cattle, breasting the goats and so on. Involved in a sideline - Ningbo Teng Village of bonsai garden,
PULSERA CAMUFLAJE CON LOGO XB, bonsai focus on the more than 10,000, more than 3,000 varieties of ornamental bonsai, when also education for bonsai named. The Recreational fishing - fishing ponds, reservoirs, fishing competitions, beach treasure hound, creek fishermen experience, fish-eating night grill and so on. In this way, forestry, animal husbandry and fisheries have entered the cultural industry areas.
2, We develop the cultural industry has a big obstacle: that is true name false name to ask at every turn, every turn accused the people engaged in a sham. Hangzhou Song Dynasty City, is a typical imitation antiques, the construction of a mammoth argument over the time, but the boss thought Songcheng is: precisely because so much of Hangzhou true antiques, but people want to see counterfeit antiques. True antiques, such as Yue Fei Tomb, Pagoda of Six Harmonies, you vigorous it? ######## antiques you can always move, often change, so that visitors to experience afresh and another to get fresh. When I went to Sung Dynasty Village, which in the show False positive on the Sung Dynasty Village, whatever, have panic experience is true, it makes me Taoqianmaipiao see inside is true, it earned me the yuan is true. This is called I am a layman, would rather play the bustling ######## antiques, do not appreciate the true desolate monuments.
remember the 80's to Xi'an, a few hours automobile ride to penetrate the tomb of Yang, to see a bunch of loess, a quite depressed! Two years ago went to Xi'an, I recommend people to tourist attractions, but also Yang mausoleum, I queried, What is the distinction with the 80's? That there is no difference, I say, forget that! I never let it be acquired RMB RMB people people love! Go to the mound with its yellow, not as nice as watching the screen Linfang Bing Yang played it! This is called: The key is not true and disloyal, lies in the competence to create a matter-of-fact experience. What sites are not in Shenzhen, but they do a quite good cultural industries, those But the people are Xi'an memorial so much true, but is busy in half-truths the earth prominent martial arts master in the citizen assembly, mayhem Yong carried to the mountains, held a grand Huashan is true,
experience the theme of that experience unattended is insufficient
, I nectar tea, merely also experience that provides the industry with the experience and mores disagree? American scholars, More chilly, the higher the quality experience. In short, the cultural industry apt invest the experience, is apt experience the concentrated, purified and reinforced, granted apt have a clear directive of the subject. Temple for the development of Chengdu, Not long ago,
PULSERA AZUL CON BANDERA, ambition partake in a blueprint that was to invest in structure hotels Taoist experience, along to gossip location layout building, established a large gourd-shaped restaurant, dining out longevity, as well as the exhibition chamber in the surgery, as well as Spring Festival paintings and additional mementoes ghosts, so you converge on experience Taoist mores.
extraction of experience theme of two people worthwhile of note. First, the U.S. sociology instructor Mark? Teddy themes within the categories defined in 10 themes that they create premonitory experience of the environment. The following describes my side, the side of the Chinese example.
1, status, identity -
2, Tropical Paradise - Sanya buffet card.
3, barren West - liang China West Film Studio not Zhang said he was a small village in Ningxia a
4, Classical Civilization - entire are of such cultural heritage.
5, nostalgia - old photographs, a girl named Xiao Fang countryside, the old educated young restaurants.
6, the Arab fantasy - to understand it as foreign. Mouth of the British county of Sichuan antique salt well, all ambitioned to mercantile development. Occasionally listen people say, brine water extracted from underground people afloat. So upright had inspired: Can the presentation of a drifting leisure resort? What is a Suddenly thought of the Middle East, Dead Sea, but also because people floating in salty water. Then from the latter a moment, the appoint Click on the exotic, and with relatives in the Middle East climbed on the Dead Sea, the Middle East you are not easy to work to China to experience the Dead Sea to experience it!
7, city ambience;
8, fortress building and cautious;
9, modernism and progress;
10, can not show the show, For example: the campaign monument.
these 10 themes, the United States Professor of Marketing Bernd? Schmidt further intended source of experience, areas of subject 9, which are: history / religious / shape / political / psychological / philosophical / thing World / fashionable culture / art. 10 A Comparison among real, virtual SOURCES 9, the virtual reality theme dating behind to the source, such as the western desert and its history, religion, philosophy, etc. from the source to adjoin, tin greatly deepen and amplify the experience.
course, the methodology is always gray, not any experience can be comprised in the Defined the scope of topics and sources of experience, and the remaining major dare remains how to make themes to navigate the reality? The resulting two kinds of experience should vigorously develop the theme of the market.
calm is the theme of place. Theme parks, cultural heritage is its outstanding form. It is remarkable trend is that large establishments, the theme of experience, pile up into a variety of minor areas, of special note the Modern life is largely The latter is in appending to homes and offices outdoor the places frequented by people, mostly bars, restaurants, cafes, private unions and so on. If there are splendid themes to guide, to set up, activities, personnel, services, all for deepening the theme of service, it is easy to give clients a unique and profound experience of this one. Shanghai's There is an American sports bar, the theme of satisfaction.
action is themed accidents. Xinjiang, Guangzhou, China Travel China Travel and two attach to plan a The 200 boys and girls over the Taklimakan Desert to the New Year's Eve,
Xtreme Balance, frozen wah-wah cry, he shouted again Shenzhen Comfort Travel Service, the introduction of self-driving re-take the ancient Silk Road, starting from Lanzhou, the Qinghai to Lhasa, tourists traveling by car to participate in said it was time to experience the most mysterious, not to the destination, the car opened up to high !
that belong to the theme of tourism, it is the theme of the activities of a large level, the other thematic activities, neither to be far out. In 2004, Chengdu, 26 to carry out large-scale cultural activities, both ancient Shu culture, verse, culture, three culture, folk culture, local traditional cultural activities, there are ruddy culture, Internet culture, worldwide cultural exchanges and other modern cultural activities. Even more worthy of the theme activities, development activities, the Department also sets of activities, such as 2005 held in Chengdu, China International Food Tourism Festival, the main venue, there are day development of sub-theme experience.
Second, the mining industry experience into the experience
said above and consumption, how it has linked the production? Generate consumption claim, consumption, production, which is a chain. See it, the cultural industry is needful to tap the experience of the gold mine.
Kingdom
the gold experience, how the terrain, the aforementioned two American scholars to experience the kingdom. Draw it into the retinue diagram:
this figure, the curtate axis indicates the degree of participation of people, from negate to positive; vertical axis represents the relationship between people and objects, from simply painting attention (such as watching other people play ) to the heart and conscience into dipped objects (such as their own games.) Relationship between these two groups by the experience of four important components: entertainment, education, escapism and aesthetic. Compatible and have different emphases, they form the
I do not think this division very well, maybe, we will experience the kingdom of the hereafter a more exactly understanding. However, there can not be replaced by the initial value, which raised a few of the important points. First of all, entertainment is only part of the experience, and is in a It can explain the entertainment of the Entertainment TV swarmed so fast alley has led to traffic congestion; have
Second, the authors also pointed out that this does not average that entertainment is not important, the entertainment makeup to the experience of other parts of the Kingdom will have extraordinary results. For example, education, and have been very solemn, but additional entertainment to become a There is an American Bang Bula children's playground, and the main admission children under the age of 10, designed a array of mastermind development of the game. Children excavate in the forest and sand fossils of ancient people remains, and even dug out the whole dinosaur skeleton, vice, they wore old dress, in the pantry preparing food, rock climbing, playing the game requires a variety of techniques. The park is to firmly collar the entertainment of children, parents and the psychological education to children, the unique alignment of the two together.
Besides entertainment and aesthetic, very famous in Taiwan has launched the There are Entertainment and escapism can be combined so-called Add entertainment to travel too much, not an example of.
Finally, the authors also famous that the most vast experience includes every chapter of the 4 zones, it is in the framework of the heart of the Experience in front of said subject, the subject clear, it has to attempt to distraction, pedagogy, artistic, and so under the command of this theme, human are strongly on the theme of a rich experience. As a activity, no only to joy the senses, but also involves the idea, but also leads to expansion of learning and curiosity.
It can be explained on the CCTV, You hear to the speeches, listen to the full time, do not just listen to a few words to squelch objection of its experience in four areas of specifics to the ingenious. See his / her old on TV, think about taking some high advent fees, some popular deep-fried, in fact, their own meager health, gas to go wrong, it was Me? I do not envy, but recognize the life: technology is better, what say? ! As a thought, tranquility. Couplet written pieces for the table: To reserve the center, lust and less troubles; to be seductive, see more pretty and handsome!
industry chain composed of four-link experience
Kingdom is gold, and how mining it? Where the cultural industry, there must be one of four key components of the chain: the unique creative process replication → → → extension of mass-market development. Four-link, which is the exploitation of the four treads or four levels.
1, unique creativity - a unique way, the desire but not the hearts of the Mass-specific wording of thoughts and feelings clearly focused and intense fashion. Note that the wording of popular desire, this same individual poems are different. Such as Shenzhen, 80 it has a large number of emigrants, cultural life was boring, immigrants will certainly be nostalgic, Shenzhen Overseas Chinese Town Group planned to engage a Covering 30 million square meters of theme parks, has 80 spots, generally in scattered delivery of Chinese territory, the Great Wall, Potala Palace, Huangshan, the Marco Polo Bridge and so on. Opened in 1989, immigrants had a nostalgic and fun location, it succeeded. Read the They also engage in There were many foreigners visit to Shenzhen, these people can go to Shenzhen, the common traveled along the nation, but it was not easy to go abroad, so I engage in The third and successful. The original three are more elegant, but also see about it, the babies of immigrants have grown up in 2000, engaged in a fourth, specifically to attract young people to experience the excitement, the results and success.
the elapse two years, Shanghai Creative Industry Center was so understood: specific categories, but also includes all the categories in the front-end links of shackle.
Korea cities named Suwon, Seoul, about 1 hour from the capital at car, a medium-sized metropolis, not much of amuse. 2002 Korea-Japan World Cup, football fans all overthe world rushed to South Korea. Suwon not want to miss the opportunity, East West, creative fancies, come up with a peculiar Many people scoff that they want money, calculate of the lavatory! Planners unmoved, he spotted the rivalry gap between the fans, the actors will be bored, want to Aspect of fresh material, but it takes time and can not be also long, because the afterward game to go back. Money is no savour! After implementation, it actually attracted a lot of toilets to the new world - is? Around the world ... ... around the world Friends will be one of
, is a Brazilian football coach, he was so shout: I love the charm of the original water, toilet culture, which not only altered the toilet, and people experience, stay in the toilet a few minutes,
Equilibrio Xtreme, you can also desirable. I can not but lament 32 years of my life, how much time is consumed on the toilet, and equal enjoyment of a large section was good the loss it! British newspapers remark on the pulchritude of the original toilet water culture is a successful
2, processing of replication - the distinctive creative process can generate many times copied into the popular goods. Tsai funnies replication has two important juncture process: 1st, to remove those that most people do not understand the deep background. Like what Another example is Confucius and Mencius, Confucius did say Second, join the modern landscape, into the humor and jeer. China's ancient structure, such as satellite tray antennas, the castle scholar at the mahjong playing, eating California Beef Noodle, life watching a corrupt aristocracy, the worrying to it, entities can not be of interest to large-scale small-circle replication, and combined with the reality of public life, it succeeded.
3, bulk sales - through a kind of wholesale and retail network, the Goods into profits.
4, derived from the development - this is the cultural industry and other industries, an important difference. Other buyer goods used to complete, broken, discard it away. However, the core values of cultural goods in the cultural connotation, and its physical carrier can be worn, and cultural connotation and is not dead, but because consumers appreciate the participation of rich experience with the fashionable exhale new life into it and get a greater potential amount, with re-development of the vast space. Such as the
industry chain composed of four links, you can read in two ways. Macro, the Government should consider how China Unicom, cultivate the industrial chain. Micro-enterprises on the one hand areas in which to consider their own advantage, and specialization into this link, if any, to only engage in creative, engage in some post-processing to duplicate, and some developed specifically to engage extension, tie down deep in this session and refine their own core expertise, that the core competitiveness. On the other hand, will must consider the business industry cluster. What is the Industrial Cluster? In many industries, a business has an advantage because of its horizontal or vertical affiliates (suppliers, service providers, contractors of complementary products, monetary traditions, research institutions, etc.) have an advantage, and this is the phenomenon of industrial clusters. Once the formation of industrial clusters, enterprise is the solidarity between the mutual advocate.
businesses often operate in two industry clusters. First, build alliances, opened front. I have on hand is an sample of the British Sun newspaper. The agent editor, said the number of sending vacation, The Sun is Britain's largest voyage agency. The access it is, newspapers and voyage talks, the latter to improvement, to provide some off-season paths, such as the fall to Spain, or some European zones, holiday 5 days, price only 9.5 pounds. If you want the reader to participate, you have to collect a decisive number of Sun reported flowers, such as 10 days to collect 10 reported that flowers; and then apply, and then to go out and spend £ 9.5 Happy days. This play is especially popular, the news sent out this way every year almost 50 million observers. - You can say that it is in the promotional weekly, but because an union with the tourism industry, which opened the front to build a new experience, but also amplify the value of the newspapers. Another way is to optimize the cohesion objectives and promote depth. Preparing to enter the Temple in Chengdu Museum as digital entertainment, amplifying 3 games, three vigor and so on.
affair industrial bunches in essence, is to change the game to acquisition a competitive convenience. Have multiple changes in the face, you ought always think the feasibility of changing the game, not playing any games to play ahead what games to end of period. I just felt 最近比较烦, trouble, money every daytime Nanzhuan, and extravaganza is not famous rendition is not in the herniated lumbar record herniation! You can change the composition of the game, the game's participants, game rules,
PULSERA NEGRA CON VENEZUELA, strategy and range. Take the initiative to make the situation extra intricate, re-design of the fate of narrated industries to control their own destiny. Type and quantity of competitive advantage as feasible, if the antagonists concentrating focusing on one point, a tie alternatively even surpass, but
ends
today's cultural industry and cultural industries, have transcended the Frankfurt School fussy mechanical forgery of the to the daily life consumption, paraneoplastic and economic sectors, an economic and acculturation to enhance the overall quality of life for the people of the excellent industries. From the division of view, it is both The sometime cities as the foundation, the information content industry development (creativity, animation and digital content industry, etc.); which combined with the traditional services, a
hot creative industries in these two years, the former has attracted ample attention, here in particular to speak about the latter. In 2006, China had more than 20 cities proposed to create a Walk in front of Hangzhou, Chengdu, there Tianjin to build . There are header Have been implemented to leisure, is to create Mr. Wei Xiaoan he said: the dominant culture. leisure factors, but also the performance of the formation of regional urban culture; third night to create, to create a rich atmosphere of leisure and culture; d is the theme of edible, reflecting the city's character; Fifth, traits and entertainment, the climax of the formation of nightlife; 6 shopping system to Commercial Street or large commercial facilities, represented by the formation of shopping, entertainment, leisure one mode of operation; seventh, cultural centers, libraries, meet the cultural and leisure needs; eight are a crowd of amusements venues and facilities to meet the needs of sports and fitness and pastime; 9 is more room theaters, only a good way to kill time, but also social sites; ten are bars, cafes and other places, has become an important place of amusement; eleven is the spa, sauna, and other health care facilities by foot, is yet a global consumption; twelve is the cafe, as an important leisure activity for young people. There is much room for development! In particular, reflected in its significance: the formation of industrial clusters (those who eat, travel, purchase of the ... ... itself is a mutual solidarity industry); prosperous private economy (more than many small and middling companies, it is concentrated in the areas of private capital, just
Experience of cultural expense industries
Linear Mode
