Latland Zhang Dexiang turning point in the develop

Links http://interview.chinaventure.com.cn/11/14002.shtml
Editor's Note, in front, is it a service.
quote from - ChinaVenture .
ChinaVenture: Rutland is how to obtain involved in the field of custom apparel?
Zhang Dexiang: Rutland beginning from March 2006 to prepare for the action of the project, along act market research and inquiry of user habits, arranged Lanxi Valley in Shenzhen, OCT 20 more than in the upscale residential district, Maoyebaihuo the Large shopping malls to do a comprehensive market examine. Found that 20% of custom shirt elements, accounting for 16.7% of personal customization, for the more recent of Shenzhen from Hong Kong, of which 46% of individual custom array in Hong Kong. The evolution of customized clothing is more renowned in alien service in China, this is a personalized service, is the rich upstart needed services, and this is the cause the company set up the background for the Chinese essence, chairmen, service sectors to provide considerate and honor .
ChinaVenture: Rutland custom service is how to do this?
Zhang Dexiang: positioning the company is relatively explicit, is a modern garment enterprise, e-commerce straight sales model. Customization and clothing has two meanings, clothing itself is a chip of clothing, custom is a service, customization is standing in the front, is it a service. Booking through our Web site users, or make a phone call we will have a professional tailor and tailor assistance to home shopping adviser services. This allows the user has a emotion of care.
ChinaVenture: What cities currently in the business? Customized services to solve regional problems?
Zhang Dexiang: The enterprise is immediately in Beijing, Shanghai, Guangzhou,Supra Skytop II Shoes, Shenzhen, the 4 cities apt provide free onsite customized services, users tin make one meeting to shriek home service. Therefore, the quality of a professional tailor exercising group, is an important service aid corporation, is currently the four cities with extra than 30 customized personnel. Including the main tailor, tailor instructor, tailor assistant. Home workers are generally tailored tailoring services for personal clients, including the late purchaser feedback on products and services so that customers can truly laud the prestige of private tailoring services.
ChinaVenture: custom cycle of a garment is?
Zhang Dexiang: tailor tailor the date to 15 days to convey the merchandise home. 15 among the fabric sourcing, garment devise and production can be completed.
ChinaVenture: how to tailor the training of quality control?
Zhang Dexiang: there is a cycle of training, in Shenzhen, there are dozens of customized personnel training, rigid exam merely after induction. After all the main tailor in Hong Kong WilliamYu Pan visit the guide, he has 78 years The Peninsula Hong Kong tailor's long history,Supra Skylow Shoes, the main high-level suits and shirts tailored. Hong Kong main tailor the training, one training custom tailored clothing technology, and second, training, sense of service to the differentiated guests and service standards. All have a stringent set of standards tailored, customized personnel monthly back to Shenzhen to heed williamyu retraining, and then upgrade the exchange of business perception, technology and tailored precisely positioned for guests to study body size.
ChinaVenture: Are there anybody other affair in the hereafter to carry out plans?
Zhang Dexiang: Our customized services to carry out maneuvers, from shirts, jeans and suits, shoes and jewelry. Suit is the most tough, we will start from the uncomplicated, granting users to have a trust process. Can do shirts, will be proficient to make the suit after the mark of service.
ChinaVenture: The cardinal objective of Rutland users?
Zhang Dexiang: First, demand for personalized service,Supra Trainers, for example, guests can express personality / personality apparel, attempts a taste of life can be, honor the demand for services.
Second, the demand for special causes, and participated in prim conferences, museum, feast, custom services can be integrated into private material in there.
Third, many Chinese people are not the standard size, custom services can solve a lot of special body problem. Beijing would be more characteristic body of more.
ChinaVenture: the number of companies today the number of users?
Zhang Dexiang: We present a start-up company is to amplify the digit of users. The biggest distinction among custom and tradition,Supra Trinity NS Shoes, Chinese people would be more conservative, first try to buy one alternatively 2, satisfactory, they would become obedient customers, our goal now nearly ten thousand users. Shenzhen and Beijing is the number of users more.
we do small team of folk,Supra Cruizer Shoes, so they are targeting human, such as high-end enterprise users. Entrepreneur magazine, high-end media, books and other aircraft, the landing places frequented by users.
ChinaVenture: how to ensure the quality of cooperation in the production of garment factories?
Zhang Dexiang: big plant gathering line is complete, the product speed, one can generate a million pieces of shirts. However, the factory can not do this custom service. Conditions of small factories reach industrial equipment, product quality can not be certified. So we and the Hong Kong co-production vegetation, a hundred years, and training in Shenzhen, a special product of custom personalized monomer vegetation.
ChinaVenture: enterprises have financing plans?

Zhang Dexiang: We have a good shareholder, such as co-founder of Tencent. Being not short of money, which we do in the high-end mall is also a very good positiveness.
ChinaVenture: e-commerce direct marketing company is currently situated in it?
Zhang Dexiang: differences with other large e-commerce is not involved in the clothing business operations, it is impossible to know where the focus of garment enterprises. When we talk of the initial site is a means, but it is not important tool.
our modern garment enterprise, we are home,Supra Muska Skytop Shoes, senior custom tailor tailor our Chinese elite, level leader and honor to provide considerate service, which is targeting the enterprise. We hope to subserve the popularity of the domestic high-level customized service. Industrialization to the present, many services absence to be user-friendly service. Tailoring is better to solve personal privacy, and point to point service nobility. We want to tailor the occasion of China's thousands of years to do so.
ChinaVenture: The main competitors?
Zhang Dexiang: After we had a portent that there are many antagonists, favor the world-renowned brands. Now we do namely in the impact of multinational huge cost, so they are the maximum momentous competitors. Because they too cater customized services, yet their relatively tall threshold point, in the clothing and the delivery date from the set and so ashore. In increase, we do no cache, spend reduction likened with the orthodox costumes a lot, big market store hire namely quite expensive, and this is 1 of our advantages is speed Competition with their short term focus.
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