Shoe manufacturers know this and have enlisted the help of special technicians or in some cases scientists to help them in the design of their shoes. The special rubber they use for the soul of the shoe can help the player with stopping more than another. Or in another case, the way the should is designed with special rings or air pockets can help a player with how high they can jump.
Commercials are big money productions. Many sports stars love to shoot commercials. It is something they look forward to from the time they are kids and fantasizing about playing pro ball. When they finally make it to the pro ranks one thing they all talk about is getting a shoe contract. To some players this is how they know they have made it to the pro ranks.
Many shoe companies will try to sign a star basketball player from the NBA to market their shoe. Basketball shoes are very specific. You would not think so but the shoes made for basketball are very different depending on what you need the shoe to do. If you want faster acceleration or higher jumping power you will need to pick a different basketball shoe for each.
Today even sports figures from many other sports are getting into the game. Everyone from skateboarders,
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Many different shoe company’s have entered into the basketball shoe arena and offer a shoe for every aspect of the game. Some shoes focus on jumping higher while some focus on helping a player stop and change direction as quickly as possible. Any shoe that can assist a player in making moves like that will get the nod from a professional player every time.
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Players who take their sport seriously will do everything they can to make sure they excel at what they do. One thing they do is adjust their equipment to give them an advantage. Basketball players for example take one thing seriously. That is their choice of basketball shoes.
When you are talking about the pro ranks this matters more than anywhere else. The professional player gets paid big money to perform. When that is the case,
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Basketball shoes are a big market today. With more and more sporting goods stores opening up across the nation a big part of their sales are the basketball shoe themselves. With Nike alone reaching approximately $236 million in sales last year it is surely a big business.