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Old 05-19-2011, 01:20 PM   #1
frances4x4
 
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Old 05-19-2011, 01:26 PM   #2
rwwewttiw66
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兔年即将来临,首先给大家拜个早年!感谢大家在虎年里对我们Netconcepts的支持和关注!同时,我 们也积累了一些SEO项目管理的相关经验,在这里进行分享,希望在2011年市场推广成本、和新客成本高涨的大环境下给大家一些 帮助。
一、市场调研与数据分析:了解市场找到方向
了解网站附属行业市场数据和潜在用户搜索行为,是我们制定SEO策略的前提。特别是在制定SEO策略之前首先要解决的就是对产品属性和网站目标市场定位的问题。同时找到自己的竞争对手,并对其网站各项数 据变化和市场推广方式进行长期监控,SEO
自身网站流量数据分析尤其重要,包括地域、人群、搜索引擎种类、关键字类型、目标页面类型等等
二、关键字研究与定位:流量来源与价值体现

产品与服务的属性决定了关键字的类型,如:产品的品类、服务的种类等。这部分关键字也是我们关注度最高的关 键字类型,其价值体现、转换率相对较高。
用户属性决定了关键字的类型,如:用户性别、年龄、所处地理位置、消费与享受服务的习惯等。通常这类关键字 ,我们会定义它为扩展关键字,主要的原因是用户属性相对较为复杂,外贸SEO,特别是用户的搜索引擎是随着自身的成长和市场的调整而随着改变的
行业、产品和服务、用户的搜索变化,如:关键字从无到有、关键字冷热度变化、关键字长尾的变化、关键字的创 造与流量回收能力等等
三、网站全面分析与改进:分析网站现状并找到改进空间
网站全面分析内容:网站域名、服务器、目录结构、URL结构、编码、链接结构(内部链接&外部链接)、数据 整合与提取等等,是我们最为关注的网站基础内容。同时我们更为关心的是网站前后台数据的处理与配合,保证网 站前台提供给用户和搜索引擎一个便捷、优质的网内容(主要体现在页面前台效果&HTML代码结 构与展示)
了解网站现状和造成这种现状的主要原因:特别是造成这种网站的现状的主要原因,相信每一个网站策划、搭建、 推广、运营与维护人员都希望网站在各方面能有比较好的表现,但是往往问题就出现在各自追求最优化的这个阶段 。在业内有非常多的SEO和用户体验标杆性的网站, 经过和他们的接触,我们了解到他们的SEO、用户体验甚至是整个营销活动是整合在他们各自擅长的工作当中的。无论是做网站底层结构的搭建然人员,还是 负责网站内容的日常编辑均对自己岗位所必须的SEO常识和技能有着深刻的理解并能很好的实施。所以有的公司即便是没有专业的SEO团队,照样可以把自己的网站做到搜索引擎最友好。
四、SEO项目执行、质量控制&效果评估:保证良好的执行力和效果评估规则
执行力的重要性我想大家都非常清楚,要保证一个良好的执行力,首先要保证的就是需要所有的项目执行内容按时 间点合理的分配到每一个部门。特别是项目负责人务必并保证在此过程当中有一个良好的质量控制, 为每个SEO项目内容制定详细的说明,并排出优先次序,英文SEO。从而保障SEO工作能够有条不紊的进行。同时,在制定项目计划的时候,要制定明确的SEO评估准则,并预 估见效时间,从而控制执行的质量,并方便效果评估。
以上是我在工作当中总结的四个SEO项目基本点,基本上通用于大多数的行业和企业。也算是抛砖引玉。希望可以得到大家一些不同看法 ,共同探讨!
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