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Li Ning brand chain planning supply chain Enlightenment
mm famous chain planning experts Liu Genji
bigger companies like sailing in a huge ship, have a greater advantage against storms, but also the disadvantages of slow U-turn. in the course of business with the advantage of rapidly and turn around, you need a set of sensitive and rapid response system, this reaction system, the brain is the information system limbs, trunk, is a supply chain, the brain operation fast and slow limb, like the inevitable risks.
domestic sports shoes and apparel industries, the Beijing School of Li Ning, trends,
Football cleats, Min School of Anta, special steps have their own advantages. Beijing school corporate headquarters in the capital Beijing,
Adidas Predator Liu Xiangsheng tomorrow at the master to send the best gift you, in recruiting talent is recruited, policy information, and so has natural advantages, and Min School fortune in Chinese shoes enterprises in Jinjiang, in the supply chain has inherent advantages.
sports shoes and apparel industry, market process usually: the first product development, small batch sample and then by the factory, and then through the product ordering by distributors and sales targets based on market conditions to future orders under the brand company under orders to assess and adjust the order, and to cut set less of the orders, score high on the proper conduct and single after paragraph, and then issued orders for the production of different plants, the factories produce raw materials, according to the order to carry out orders, and then issued orders for raw materials suppliers. finished products produced sent to the brand after the company's large distribution warehouse or directly to the brands designated vendors. This does not include the cash flow of orders. In Beijing during the Olympic Games, Adidas spot order response time is 7 ~ 9 days, that is, from order to get that finished just over a week time. speed of the supply chain is
good supply chain management has become an important business aspect. Li Ning is a company with the brand to win the company, in the country, due to brand the company to win a few, as a result of supply chain excellence and successful companies have a few, ZRAR is one of the representatives. At present, the Li Ning in the sports shoes and apparel industry has achieved some initial success, however, go further and achieve more enhance the operational efficiency of enterprises, so that Li Ning, the Jingmen Municipal Government signed the establishment of Li Ning (Jingmen) Industrial Park agreement,
adidas F50 adiZERO PRIME Cheap Nike Football Boots, the industrial park by the Li Ning Li Ning and join together to create a core of suppliers, including Li Ning, the company responsible for the logistics base and R & D centers, and by the Li Ning Company zippers, fabrics and clothing suppliers,
Football cleats, a joint venture in Hubei kinetic energy of Li Ning Sports Goods Co., Ltd. for the provision of sports clothing, both by the Li Ning shoe company and a shoe factory, a joint venture in Hubei Faun Germany Footwear Limited Li Ning to provide running shoes, football shoes, basketball shoes, casual shoes and other kinds of sports shoes. According to Li Ning, vice president of corporate operations described Dong Jun, Li Ning (Jingmen) industrial park into operation, will account for Li Ning, the company's overall supply chain 40% m50% of the scale.
In addition, plant in Taicang Yusheng (Windsor Group subsidiary) accounted for the supply of sports shoes sports shoes Li Ning 30%. a seven or eight sports shoes ten parts, the production process need to be three hundred of materials into a shoe, the current Yusheng in 1 hour to complete the formation of a pair of shoes, compared with the previous, double the efficiency of the whole. Yusheng Xiong Xinmin the efficiency of the factory faster Associate reasons summarized as No intermediate storage,
Soccer cleats The ultimate high-tech achievements in the classic Adidas adiPURE, and things that are manufactured before a certain part for the storage. company to help design, 3-5 days to get the goods. technology, will shorten the Li Ning, the average days of inventory, capital utilization is effectively improved. In 2003, the Li Ning Company's average days of inventory to more than 160 days at a time when Nike's average days of inventory of 80 days. modified Li Ning supply chain, inventory days on average about 70 days, significantly improved the efficiency of the supply chain, it has also become the company's high gross profit margin of Li Ning's support for a strong factor.
centralized supply chain, logistics environment supporting Li Ning will be to facilitate the operation of the logistics project straight hair. Before, the Li Ning in the country established a number of large warehouses, storage and transfer of supplies to factories and distributors of goods, supply chain focus, the abolition of a large warehouse to become a trend, which will effectively reduce the logistics chain, and reduce storage costs and improve supply chain efficiency.
the supply chain of materials into products is a relay in the process,
Football cleats, if Li Ning barrel theory to illustrate the business aspect, the brand is a barrel at the end, sales channels and supply chain is determined how much water the bucket can hold the plank. who ignored the supply chain, it means a competitive disadvantage in the business. Finally, domestic firms are hoping that this will give some inspiration, in the enterprise management process, to fully integrate the upstream and downstream resources, efficient use of China's manufacturing advantage, running in front of peers.
Football cleats Li Ning, the supply chain Enlighte
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