The most basic principle of positive thinking is - "whatever we think about expands", so if we're constantly thinking about "doom and gloom" we will get more of it. Having everyone be aware of "doom and gloom" has not made it go away. What will make it go away is a change in focus and taking positive action accordingly. And that change in focus begins with each of us as individuals. Even if you do have to listen to the merchants of doom and gloom at least keep it to a minimum!Here's a wonderful quote on courage by Mary Anne Radmacher, to finish this article (please use it and share with those who simply need some inspiration during the current challenges we face):"Courage does not always roar, Sometimes courage is the little voice at the end of the day that says I'll try again tomorrow"
Here are 30 copywriting gems to help you on your way to becoming a better sales writer.
Whether you struggle with sales writing or just need to brush up your technique, it helps to be aware of the pitfalls. So, instead of stressing about it, sharpen your skills ... and practise!
30 copywriting tips to improve your writing style:
Aim for short paragraphs.
Shorten sentences to under 20 words.
Write early in the morning, when your mind is fresh.
Avoid distractions by unplugging the phone or wearing ear-plugs.
Use plain English, instead of business jargon.
Focus on the customer's needs and desires.
Empathise with the customer.
To extract benefits from features
Wholesale Minnesota Twins Hats, try asking 'So what?'
Use stronger verbs to avoid using adverbs or adjectives.
Ban gobbledegook - call a spade a spade.
As you write web copy, keep a list of keywords and phrases to shorten the time it takes to write meta data.
If two sentences say the same thing, cut out the weaker sentence.
Avoid using 'Then' and 'That.'
Use 5 times as many 'You' and 'Yours' as 'Me' and 'Ours.'
Mindmap your writing. Break it down into smaller chunks...
Keep a swipe file of good sales writing examples.
Use your computer's 'Text-to-speech' function when proofing - or read text aloud to spot mistakes you can't see.
Write in a conversational tone.
Break down copy into sections using sub-headings and bulleted lists.
Sales writing without a call to action is like an ocean without fish. Be bold: tell your readers what to do...
Don't rely on a computer spell-checker. Look out for words which sound the same but have different meanings. (Their and there)
Invest in a thesaurus. My recommendation is J.I Rodale's 'The Synonym Finder.'
In a bulleted list, reserve your most powerful points for the first and last bullets.
When in doubt, cut it out.
Learn how to use the active voice.
Check writing is consistent - especially grammar, plurals and capital letters.
After the headline, every press release's first sentence must answer who, what, where, when and why!
Use plenty of white space in and around sentences.
Always use positive language.
Never stop learning...
The last tip is essential. Once you explore new approaches and absorb skills, your sales writing will develop in leaps and bounds. Learning is something we are never too old to do...
5. Stop listening to and reading about doom and gloom - yesterday I was at a talk and even though I pretty much have stopped listening to the media, who are in the main selling misery to the masses, the speaker reminded all the business people present that it wasn't helping any of us in our business to listen to the merchants of doom and gloom, in fact it's possibly making it worse! And of course they are getting paid for bombarding us with such soul destroying negativity! They are painting a picture far worse than it really is and even if it's as bad as they say its still best to focus and celebrate and be grateful for all the great things in our lives and in this world of ours. Make a choice today in your life to stop "buying into" the misery and buy into what makes you feel good!Remember the greatest failures are often steps to the greatest successes. And the fact that you are alive and have a life means you're already a success. And that's the place to begin again!
Despite Hemingway's literary background, many copywriters emulate his writing style as he applied a minimalist approach to everything he wrote. Perfect for sales copy!
Who can forget Ernest Hemingway's shortest story: 'For sale: baby shoes
Charcot-Marie-Tooth Disease_157, never used.' How can six words say so much? It proves concise writing has the most impact.