The Secret to Doubling Your Ebay Sales!

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You're going to now learn a secret you can use to create an item description that will blast your sales out of the universe... well nearly!
A secret that took me years of thought to perfect. A secret that, once you 'get' it, will take your eBay selling skills far beyond every other eBayer.
Even if you're already a pro! Even if you're a million miles away from being a pro. EVEN if you can't write a listing for toffee!
It won't take you long, just a few minutes. But when you've finished reading this next bit, you'll go "By jiminy! I see it!"
It's not difficult. It won't baffle you. It's something obvious. But something I have not seen any eBayers do... in fact, most are doing the exact opposite.
Before we learn the secret, we must get the dictionary out and look up...
"Presumption"
The dictionary defines the word 'Presumption' as 'To take for granted' or 'To take liberties'. We're going to use the first definition for this exercise.
To take something for granted means that we always expect the same certain behaviour from a certain person.
There are two types of presumption. Rational presumption and irrational presumption. Irrational presumption is when you treat someone poorly and still expect them to behave as they normally do towards you. (This is one of the biggest killers of relationships).
Rational presumption is when you don't treat someone poorly and expect them to behave as they normally do towards you.
We have to make that distinction before we can continue...
With Rational presumption, you're not being manipulative in any way. You're not even encouraging the person to behave normally. You're just NOT giving them the excuse to NOT behave normally.
Here's a great example for you...
I'm not sure this is an 'British' thing or not, but if you're driving down the street and, let's say, you're in a bit of a hurry, would you say that you drive a tad closer to cars in front of you? Or further away? When you're in a hurry?
I'll answer that for you. You drive closer.
Now, a question: What happens when you drive closer to the car in front of you? That's right, they become awkward. They slow down. They suddenly become the most careful driver in the world. They adhere to the speed limits. They become 10 million times more courteous. They stop at pelican crossings if they see someone 20 feet away walking towards it.
Normally, that same driver goes at 10mph over the limit (Until they see a speed camera) they don't let anyone out. I mean, they nearly run people over on the pelican crossings usually!
But for some strange reason, he isn't acting normally today.
All you have to do to 'make' that driver drive normally is to NOT go right up his... no I won't say it!... Just hang back a bit, act as you normally would, and he'll act as he normally would.
Driving lesson over! Park up and come back over here...
Two key phrases to take from all that are "Take for granted" and "Act as you normally would". Those two things are critical to 'getting' this secret. Let me explain each phrase a bit more...
When you write an eBay listing, the first thing to do is to take it for granted that whoever reads it is going to buy your product.
This means not writing things like "If you like the look of this..." or "If that sounds good then go here to order..." It means writing "I'm sure you like the look of this..." or "This sounds great I know, so go here and order..."
Okay?
You should be presumptuous. You should take it for granted.
BUT!
It has to be RATIONAL presumption. So you must act as you normally
would... which leads me to my biggest copywriting secret.
INDIFFERENCE,Karen Millen Draped Jersey Dress Black!
Remember the 'car' analogy I told you about? If you drive too close, they'll become awkward and not act as they normally would?
But on the other hand, if you drive too far away they might start slowing down. They might start 'checking out the scenery'. They might stop at pedestrian crossings to wait for someone who hasn't quite decided they want to cross the road yet... because there's no one behind them.
People are weird! But wouldn't life be boring if they weren't?
Anyhow, basically, to 'get' people to act as they normally would, you have to be indifferent to the outcome. You should not care either way. And if you always write an eBay listing with that 'attitude', the reader will act normal.
If he wants the product (he's clicked on your listing so he should do) and you have written the listing as if you're indifferent to the outcome... he will act normal and buy it.
Push too much like most eBayers do and he'll get awkward!
So... your income has just gone up!
You might be wondering how you be indifferent to the outcome AND take for granted they'll buy it?
Let's get back in our car again for a minute...
If you drive a 'nice' distance from the car in front, not too close that he gets awkward and not too far away so he can't see you, then he gets the feeling that you don't care what he does... and you can then expect him to act normally... to drive normally.
If you write your eBay listing with indifference to the outcome, the reader gets the feeling that you don't care what he does... but you can then expect him to act normally... to go through the buying process normally... he wants it... but push too hard and he'll get awkward.
So... the secret is...
...to write your eBay listings with indifference and also as if you presume the reader is going to buy. That's the biggest eBay sales secret. And the starting point for everything else.
Does it work?
You bet yer!
I have tested changing just 2 words that were deep in the text, words that made it clear I cared a great deal about making a sale. I changed them into words that were indifferent and the response went up by 180%.
What were those words?
The words I changed were...
"Right now!" (Pushing too hard and not presumptuous) to...
"As soon as you've made up your mind to." (Indifferent and presumptuous)
I hope you can see that my 'car' analogy from earlier fits perfectly.
Created by Roy Beetham. To learn more about selling to make money using ebay go to:- http://www.roystonbees.greatestbusinessideas.com