Alipay product designers white crow - How to impr

[mils76314]

millet residue: on the Internet there is such a phenomenon, whether big or small business products companies, often by some users complain about, or even rude and abusive, how do you think of this phenomenon? Whether some products to promote on-line user experience in the design of the former can be more perfect to do so?
White Crow: I think this is a normal phenomenon, the first experience of a product design that when the start? When your product on-line, on the front of the user, and your product design is the real beginning, in front of you all are designed to shut the door to do is you take all the things prison, are no good All theories are nonsense, useless.
millet residue: We often say that market research, data analysis has no value?
White Crow: all of his theories in idealized in doing things, are not objective, the real objective is that when you get in front of the user, it objectivity. Therefore, the preceding analysis is that in fact are very harsh, very absolute, it is useless in front, only when you face the user, you only really know how to do your product.
millet residue: In this light, consider some ways, perhaps, or a good thing sometimes been accused of?
White Crow: I think this is a normal phenomenon, the first experience of a product design that when the start? When your product on-line, on the front of the user, and your product design is the real beginning, in front of you all are designed to shut the door to do is you take all the things prison, are no good All theories are nonsense, useless. In all his theoretical ideal in doing things, are not objective, the real objective is that when you get in front of the user, it objectivity. Therefore, the preceding analysis is that in fact are very harsh, very absolute, it is useless in front, only when you face the user, you only really know how to do your product.
No. 21 phpwind operations
Interview Outline:
Nan (21291992) 14:45:27
tickets are too expensive
White Crow: Ha ha. I'll talk about the experience issue tickets, the more interesting.
1, no ticket is good for experience? NO! No ticket, what people are gone, simply can not open the meeting, except that the nature of corporate advertising, speaking just above the first eight virtual brain twitched problem.
2, tickets are expensive is not appropriate? NO! Threshold is too high, some people who sincerely need to learn to can not attended.
3, tickets must be; but the price must be reasonable. What price is reasonable? First of all, you can not lose money,louis vuitton shoes, the organizers have to earn, so that after the meeting organizer can organize some income, everyone would be happier to organize more investment; Second, you can not earn, earn more music to be too commercial, and is bound to change the content taste; Finally, to analyze your audience acceptance, and their spending power, their ability to reimburse the company, they expected in this matter; the last, to look at the industry level of charges related to the meeting.
4, so we set the 550, also sending a piece of clothing. How out of 550? The price of an iPod. Designers use Apple products are basically, we use the least expensive Apple product pricing, is that they can withstand the range.
millet residue: In order to provide the site user experience, sometimes bound in product design and product features on the conflict, whether the user experience in order to reduce product features, product must be simple to understand it?
white crow: No answer.
I think you should ask is: too much content, the experience will be bad?
me first talk about my understanding on this issue: I draw an analogy, what is it like the entire site, the site is like a cup, the cup of the space is limited, it all can show the user's content is limited , the user can immediately absorb the content is limited, this cup can not become infinite. Take Home for it as wide, up so high, up to a few more frequent, say you open a site, how frequently the first page first? 600 high,coach clutches, 1000 wide, this is the largest scale. Only such a cup, little cup to so much, how much can you plug it? The more you plug your richness and it's this easy to find contradictions between the more abundant Yue hard to find.
things more choice to the user the more users the more confuse.
but something less, there are more and more people demand can not be met.
millet residue: it is a question of degree, in the middle looking for a degree.
White Crow: So many people say: Is not I need to get content on it? Of course not, less content, the user can not meet the demand.
example, the content, is an object, the website is the cups. Now there are many contents, there are balls, there are box, there is diamond, this site should be stuffed into the cup. In fact, nothing less than the two kinds of solutions:
1, classification, for example, I put a small box installed in the big box, put a few small box mounted on a large box inside. So I do not need a small box, big box to base a space. I put a ball mounted on a ball inside, and then loaded into a large ball inside, then put the ball up, the first one to Classification, which is a way. I put together a square, round put together, so users can find out by category.
This is the site navigation, classification. Good navigation can reduce the pressure of too much content. However, the classification of latitude are often there are many, we can only choose more user habits for long term continuation of the classification. Latitude to multiple categories simultaneously, but the simultaneous occurrence of latitude can not be too, too many points the better, regardless of the user more Yuncai.
example, where the passengers of the new navigation. http://www.vancl.com/
four classification methods, you look faint?
2, personalization, according to different people to give him a different page, which is more and more the practice of the Internet, according to different people to give him a different page, the information spread out.
what he wants to solve? He has to solve is the interference, for example, 100 users,tory burch shoes online, of which there is a demand for a user, you said, or does not meet this requirement is to meet it? You have to meet, in the long run, but you want to meet this demand placed in front of 100 people, 99 people to be disturbed.
you have to give people in need of such needs, not the people not to give him this.
short, to solve because the content was a result of the experience of distress, I think the most wrong thing to do is cut, remove it, remove that end of it, it would not do, and off station is not removed with difference, remove, and the site is no difference between closed. Classified list problem, let him go regularly, and personalization.
I think it is normal to be scolded, do not you show that you are not concerned about the curse, and being that you are concerned about, and that your users need not understand all he needs to ignore you, call you that you have demand, at least you caught the starting point of experience, and then look at is how do you like better meet the needs him. I think this phenomenon is quite normal, really welcome the abuse, as long as people curse, that he has this need to show that you have the basis of experience, not experience all of your basic needs are not, that he was concerned about you.
other words, I said the Internet product, the user only after beginning to experience with the design, all products had begun to face the user experience design, not the user is all no good.
millet residue: the market test the product's alchemical furnace!
White Crow: Yeah, when you face the market? You can not say that I think the perfect time, you will never be perfect, so you start down that as long as you analyze, you meet the core needs of your users, you'll go to the line.
but we tend to have two wrong approach, one is six months behind closed doors, put forward a year,asics gt ii, a year after two years perfect that we do, we on the line, you depending on the market almost missed, the user is not what you think of. This is a very common one.
There is also a practice, I know it, OK, then I meet the core requirements, I do about me on the line, on the line after the mad push everywhere to promote, not The people who came, most of the user you simply can not stop this pressure.
millet residue: that the correct approach to be?
white crow: My point is that I as long as the products to meet the core needs of users, I think on my experience I would dare to do 60 minutes on the line, but I do not need vigorously to promote, I just in a small area to use, I have been to improve.
instance, we look at gmail, 04 年 April Fool's Day is on the line when the poor, spam, garbled, today many functions which have not, then it'm on. After on-line, he was invited by the system, I believe he was invited to consider the system is not in marketing, but is he considered to be tested, and then gradually improve, gradually improved, and finally remove the invitation system, so slowly.
this is a process, a normal growth of the Internet product line of Internet products that we do today, many people are very anxious, not on the line to promote everywhere, wanted to immediately see the results. This is not reliable, the Internet is an experimental field, the attitude you want to use to do this test product.
I have said so before the passage on the bib: Internet is a testing ground. It can not step in product design, no one can be sure what some of the; particular operation of the product, and users need to constantly interact, In the process of research, and explore the answers to continuous improvement and adjustment of their own. features plus a little bit, try not to suddenly be a great feature. a place poke you, but it hurt? a bit sore. then give you a punch, it hurt ? pain. guess you kick quickly, cool it.
http://t.sina.com.cn/1641417650/3f4eef3tIh
counseling online interview: white crow - How to improve the user experience of Web site
interview guests:
White Crow: Alipay product designers; UCDChina promoters; 5G consulting partner; focus on user-centered product design and the Internet; Blogger. http://t.sina.com.cn/baiya001
Moderator:
millet residue, phpwind product operations, http://t.sina.com.cn/sybilli
interviews Address:
Internet exchange and sharing group: 53442054
grass-roots network of City Hall: 82418954

first part of the interview process: guest admission introduce myself;
Part II: white crow about the site the user experience;
Part III: User interaction with the white crow;

millet residue: Thanks for the guide! There are some rules of SEO will require a special design of the page for easy search engine crawling, but not necessarily from the perspective of the user to adapt to these, you think how to balance the two?
White Crow: All people are doing SEO, explained that SEO is also part of the experience, you have to let the user know that they can to experience, in fact, this interpretation is too far-fetched.
core competitiveness of a product is truly what you want to meet your needs of users. You want your users very easily to meet his needs well, this is your biggest competitive product. This is the product level, but from the market level, we need to know what the user had to first pull up the user, so I think the user experience and SEO are the two areas, SEO is the market area, is the marketing, user experience is product areas, these are two things.
millet residue: So if these two fields have conflicts how to solve it?
White Crow: I think this is a trade-off problem, that is if your source is that you should meet the user's experience, but no one you can not do anything, so I think from you more often SEO important it is to experience that important, I do not think who is more important who is a secondary issue, but to balance that we should not to influence the experience of SEO, or SEO to say let the destruction of experience, can have little effect, I think that can be tolerated, you do not destroy this experience. You can not stick to some experience uphold the very tight and even do not do SEO, so this is really just a question of balance, no other problems.
but itself also has experience of SEO, such as your healthy life itself is a site, because search engines more than 30% of the information search is yellow, and then you have to do SEO people to search the yellow pull your information Site to go, you do not have any meaning, you can only bring your site more junk traffic, and stood to be your wide, accounting for your server.
millet residue: First, let us welcome the warm applause of white crow, please make a brief introduction of white crow.
White Crow: Hello, everybody. I am a white crow, is now responsible Alipay product experience. I can see details here: http://uicom.net/blog/?page_id=607

millet residue: I seem to remember you said, the user experience is not a matter which department, then you think of our friends how coordination webmaster products, operations, relationship marketing and other departments to better improve the site's user experience?
White Crow: I think for small companies, if you want to improve the user experience of the practice, I do not recommend the establishment of a call Pressure for all sectors of the user experience of a KPI, all departments talking about anything, talking about any strategy, any strategy talk, talking about any marketing, marketing, talk about any thing, start with the customer value of the start.
this matter in the end I can for my customers what kind of value, I used a practice of how to be better to provide him with this value, which is fundamental. Do not say that only you to consider the user experience in this sector, other sectors to play the market, make money. This experience is never do a good job.
millet residue: So if the work appears in the actual product and the mismatch between the market or the operation, how to deal with it?
white crow: a lot of this is because everyone has their own vested interests. So I said it must be good to give everyone a common security, and above all the interests of the customer value that is put into this column, I think sooner or later.
millet residue: But as there are some sectors, such as products, departments, they have little direct contact with customers.
White Crow: The product departments to consider is what kind of products I use design patterns to better the output of such products to the user. Even with a very empty, even though no quantitative indicators today, even to the assessment of each month, you come to say to yourself what you offer customer value. Even to point virtual, with values ​​like.
millet residue: or a team, everyone should be concerned with user experience, customer value first.
White Crow: I think this is the basis, can not do otherwise. Today's topic comes to a little change if it will feel empty, if the case went to talk with the specific targeted things to do specific analysis may be more meaningful to some.
millet residue: Thank you, white crow wonderful busy teachers to share (*^__^*). Hope to have this opportunity to invite the teacher to the webmaster of white crow for instance the analysis of user experience.

millet residue: improving the user experience the site, which is as much as possible to meet the needs of users, while user demand is not created for this kind of to design?
White Crow: I do not know to ask the question why?
millet residue: that we do not know until some of the requirements of users, at the beginning as you just said, only to market the product allows users to experience the future will find problems and then rectify the problem.
white crow: product manager, I said yes, he is able to start their own smell, their analysis out in front of which no good thing is that he is done efficiently, this is a good product manager the latter can follow a user to continuously optimize the product manager for two of the largest nature, I can sniff out what users are most needed, I can keep going optimization.
you just said, does not create a user needs, but is to guide, you can go find on the front of that quality, you just decide that direction.
millet residue: Internet product operations with our guidance is about the same user, that user you do not know where to go, or what he wanted, what kind of demand, give him some direction as to guide .
White Crow: the same.

millet residues: high-quality user experience is an important and sustainable competitive advantage, have the user who in the world, the white crow teacher you think we small site owners what they should strive to improve the site to user experience?
white crow: first, a more virtual, said: Anyway, your service will be the best, and if the user useful. Then, I think at this stage of the Internet must be on service to win, too much care about the traffic, too much care about the quantity of the content in question. Quality should be more important.
If you have to be a specific answer, we can take specific web sites. For example PHPWIND the official forum. The best experience is you have to take this forum for webmasters to know how many features of your product, then you have to get around the content to teach them how to use. As a webmaster with PHPWIND, my basic needs is these two. 1, your product can be doing, 2, how do I use. Then, you provide some value-added services, let me know how to make money the same people, how to operate. This is my view. I am not a webmaster, said the specific circumstances may not completely correct.
In short, do not come up is: Do you think the experience of how to my site? Or how do you think the experience of the? Can not answer this question.
millet residue: Thanks for guidance. Interested friends can join UCD2010 Annual Meeting, there will be general manager Don Mu Tencent Design Center about / / ucdchina.com/club/2010 /

millet residue: the user experience of wireless products and website user experience there a difference? Can you tell us something you think does a good user experience, product or Web site?
White Crow: If you have to say that the difference between wireless products with the website, I think it is time to do in product design, there are some differences, such as the use of wireless sites, the use of scenarios and the use of PC is not the same scene . It is anytime, anywhere wireless products moving. It is no performance requirements, such as your computer you can use two hands, the wireless you may only be in the bus with one hand. For example, your phone is difficult to design an interface color is gray, because you may be a light environment. The computer does not like you can in a quieter, more is not very bright environment.
many, many differences, the core area is not the same place it is used, the use of environment is not the same.
the second time it is not the same as the use of wireless is the slice of time, while the PC time is relatively complete. Another is the expressiveness of the screen, wireless products, because it is limited by the client, its strong expression is not PC.
millet residue: What do you think of a good user experience, product, or site to recommend?
white crow: I have always appreciated the comparison gmail, and Twitter, in fact, it's just good product design, I do not think that is a good user experience. Is not the nature of the user experience design, not ease of use, is how to better meet the needs of users.

millet residue: In May of this year, you published your blog post
White Crow: Actually, the user experience is a subjective experience, he can not measure or even talk about it would be more true. Now all businesses, from corporate executives began to attach great importance in itself as the customer experience, all businesses are so advertised. Then, drive to the following people are concerned about all.
but in fact we focus on the user experience are relatively narrow, in fact, are only concerned about that really easy to use? There is a feeling on the surface, and each one feel like the surface will be a direct image of, so it will engage the user experience we may understand the whole will become very narrow. Even we will get to say, the user experience to a few people to so few things, in fact, much more than this, so that all over the world, are all over the world to do, but in fact all over the world to do all kind of narrow .
For example, Alipay, the most important user experience is what? The security of funds, the transaction security. Of course, the user's process is smooth and also very important, but the core experience Alipay users must take steps not to pay money, take a few minutes to pay money. We must talk about the safety of the experience, then convenient, and then is fast. He is a progressive process. A fool can use, is an ideal state, but in fact it is the user experience for each and every product to different stages, its focus is not the same experience.
the world when talking about user experience, everyone is concerned about, okay to spend, use is not a fast interface is not pretty. And really easy to use it not just say that we see on the appearance of a little something. For example, you do not reserve a solar power flashlight, when he lit the sun, the sun is not good Oh, he does not shine, the more beautiful you do what's the use? . As another example, PHS Well, money, convenience, design is very stylish, but why he can not do it it? Because the signal can not solve the problem.
the so-called experience any problems, it must be: First, your products and services of value to the user; then you can guarantee the security of your service, stability; then and only then the user process is easy to use, fast; interface and then finally do is not to beautify. He is a step development process. In fact, I always think QQ
must be You want to use a QQ chat with friends is very troublesome: 1, download the client; 2, the installation; 3, up QQ number; 4, the number to ask your friends; 5, and you add him; 6, he agreed; 7 You start chatting. Each step is extremely difficult for a new Internet users. But why did he succeed? 1, you have the demand; 2, he ensures stability. . .
and the user experience is actually targeted at different groups of people which, for the different stages, in fact, have a different focus, you can not say a website, a product to meet the needs of all. It may be that, just to meet the needs of most people, or is the key users. There will be some people jump out, there will be some people can not be met. At this time, when we hear a user's condemning, and went to move a thing, or when we feel uncomfortable to see a place where it will go and change a thing, we all are subjective.
this point last week I wrote a blog, we are interested can look at: http://uicom.net/blog/?p=886
short. 1,air jordan retros, the user experience is very subjective, not measurable; 2, the user experience there are many levels; 3, when everyone is concerned about the time of the user experience, in particular, to discuss them with the subjective, participation, decided to experience problems when the user experience to virtual, and on what is, and also nothing is all bad. 4, finally, everyone says that is not clear, so that the user experience to be convenient to use interface is better not look good. This is the article I had some ideas.
millet residue :(*^__^*) because it is abstract, I feel something, so there is no clear uniform standard products as long as we grasp the core points, to meet the user's experience key to OK 啦.
millet residue: user experience, the English referred UE, is a purely subjective process of using the product built up experience, you can open a specific web site, a user experience point of it? Or do you think the site user experience, including what areas?
White Crow: The problem is not the answer, because for the different sites, not the same. For example, an information site, I may be the most concerned about is that his information is not what I wanted, is not useful to me, this information is not timely, is that something.
millet residue: ah, may be a different experience something different sites, but you can not summarize?
White Crow: If you have to summarize, what I just said: one, the service whether it is useful to users; 2, the service is stable; 3, the use of the process is easy; 4, after meeting basic needs useful if there is more value-added services; 5, how about the brand.
can simply think: turn-on time count in 2, visual perception and then count 4, the processes and functions operator then 3