The Face Of Odd Molly
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HELENA CHRISTENSEN's next project will be because Swedish brand Odd Molly, as long asshe has signed to be the face of their spring/summer 2009 movement.
Making her debut with the name at Copenhagen Fashion Week in August, with a introduction at the Hotel D'Angleterre, the supermodel will host the runway show and heed the gathering that evening.
There will be a photo shoot the same week, to prepare advertisements for publication in leading fashion journals in the US, England,
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Per Holknekt, Odd Molly's creative mentor admits that "the determination to contact this imagine girl for our campaigns was something of a long shot,
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"Helena really likes what we do and our partnership is the outcome of a super easy negotiation," he says. "We have really beat,0 the mark with Helena and she really embodies our emotions by Odd Molly,
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For the ad campaign shoot, which will feature in magazines from January 2009, Helena is being flown in from New York and her photographer, Yelena Yemchuk, from Kiev.
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