In this case, the Chinese fashion style brand challenge is to design and brands. China can produce high quality garments,
supra footwear, but the youngsters have been originality Western fashion designers,
timberland boots, style, brand owned by the company. Although China also has nuclear technology and creative talent, but it is the lack of understanding of the brand and investment.
In my experience,
vibram five fingers kso, made Chinese companies and executives responsible for brand strategy and market rules and the investment does not pay enough attention. They are only interested in the financial and business, did not notice the brand value of tangible fixed assets investment. Consumers may perceive the brand is the only tangible value. They are worried about the financial and business are just invisible to consumers,
Vibram Five fingers Bikila, and this point has not seriously.
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