Call center units may be tempted to think that the progress of telemarketing progress lies with the lead generation team. After all, they are the ones who get the leads and take the process forward. It is true that the outbound call center team is responsible for adding customers to the database. It’s true that they are the ones who actively promote and market the products and services on the behalf of the clients. But it will be a mistake to credit the outbound team with all the kudos for making a success out of telemarketing services. The contribution of the answering service is as much important in the scheme of things. Let’s find out in these points how a BPO unit cannot do without quality phone answering services.
1. Support: Making the sale does not end the telemarketing process. In modern day business, the after-sale service is important because that is how the customers can be satisfied. The answering service team is the one that supports the telemarketing services process. They take calls from customers when they have a problem with the product or service. They may also call to find out more about certain features. In case of direct marketing through radio and TV ads
nike womens heels , customers who want to purchase often call the inbound call center agents to check for facts that they couldn’t make out in the advertisement. Without such a back-up, the dissemination of information is not complete.
2. Service: The call center agents who receive customer calls offer to solve the problems faced by them. It could be that they cannot use their purchase because of some technical or procedural glitch. It’s the job of the phone answering team that ensures that customers do not have any unsolved queries. They are responsible to transfer the call to a technician at the company or get someone on the phone line that can solve the problem. If the BPO agent feels that providing the solution to the problem is not possible immediately
women nike high heels , they register the complaint and pass it to the concerned department.
3. Relationship Management: The answering service department is responsible for maintaining a strong relationship between the customers and the company. With the help of the BPO agents, business units can build up strong and healthy ties with their customers. The call centers act as intermediaries between the two. If the phone answering team does a good job, customers feel good about being associated with a particular company and brand. The customers who buy the products/services of a company feel that they are privy to some special privileges. Their expectations must not be dashed in the form of rude inbound call center practices. The word of mouth publicity is more powerful in this digital age. If you have one angry customer, before you know that anger will go viral to encompass several prospective customer. Similarly, if you have quality telemarketing services
nike high heel shoes , you get to enjoy the positive benefits of such publicity. In short, you need BPO service to handle your business calls for a better buyer-seller relationship.