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Collision fashion capital, and never worry about not public topic. France, Oct. 24,jordan shoes 2012, the worlds largest luxury goods group Louis Moet Hennessy (LVMH) publicly announced that it has acquired Hermes (Hermes) 14.2% of the shares, coupled with holding convertible derivative of the total shareholding 17.1% of the total spend 1.45 billion euros, the company has become one of Hermes outside the family than the second-largest shareholder. This news will undoubtedly cast a heavy bomb, blown foggy except to watch the general public, as well as Hermes family itself, they issued a statement in the LVMH Group, the previous hours to learn the news. Although the result sounds happy, involved in the traditional capital markets luxury brands - from a business point of view, LVMHs stake to investors great confidence, a week Neiaimashi shares rose 15.12% to close at 202.85 euro, and purchase price is similar to a silk scarf. but it also raised many questions, the professional analysts questioned Bernard Arnault (BernardArnault) under the leadership of the group is under what conditions the successful launch of the company that shook the Hermes action? Holdings of shares from 14.2% to 17.1% but quickly without reporting to securities regulators. Legal means under the law, when a company or a person acquired a 5% stake in an enterprise, it must report to securities regulators. some analysis on the secondary market may Arnott retail reasons for the success, it is difficult to trace the commercial machine secret. The only thing we can be sure that the body of a small amount of Hermes in the financial crisis showed strong resistance to stress, attracting fashion industry holds huge machine Arnault. Before that, whether or Hermes CHANEL, in the eyes of many, and the LVMH groups business model seems to be two parallel lines never intersect, the difference is not only a mode of operation,dunk heels 1-10 months of this year, more of a brand internalized the spirit of the difference. corporate raiders ambition LVMHs action has already been threatened. CEO Bernard Arnault in March, "Wall Street Journal" interview have had vague hints, he said in the next six to eight month period to acquire more companies. Scandal was on the list of objects, shocked out of Hermes or Richemonts name. Arnott speak with the results, this seems almost frantic merger plans, he has been underway. For Hermes and the holding of controversy, this is currently the second largest shareholder has always been low-key, "We do not intend to further expand the proportion of shares, just want to be a little long-term shareholders." His position. worlds top MBA colleges, such as Harvard, Arnault is very typical of the materials, their respect for his business talent and adventurous spirit. But others,air jordan retro, such as competitors, put him described as a "wolf dressed in cashmere sweaters," and frequent mergers and acquisitions is not entirely the result, but his intermediate means to achieve goals. Thinking in accordance with the wolf, because to maintain a sense of mystery and Hermes inspired by the great commercial value, maybe a piece of fat. early as 1984, 35 years in the construction industry Arnott on the very ambitious, he will mortgage their family business, has acquired several times the size of the ChristianDior company. This is not only the starting point of his kingdom luxury goods, LVMH has become the direct cause of his acquisition. Diors perfume business was not by their own business, but rests in the hands of Louis Vuitton, Arnault also hope to integrate into their own perfume Diors, until 1987 Louis Vuitton Moet Hennessy merged with LVMH, Arnault from the use of a global stock market crash began sweeping the United States, with very low prices to eat into 43% of LVMH shares, luxury goods group has since become the "Emperor." with profit-based LVMH, Arnault to continue to acquire other big luxury goods industry segment. From France, Givenchy, Celine, to Spains Loewe, Switzerland TAGHeuer, to the United States, DKNY, Benefit, and then to Italy, Fendi, these different industries, different forms of positioning the company, under the command of all income by LVMH. According to the data,cheap nike heels, since 1987, LVMH acquired for the 62 pen, in addition to holding 74 companies, to become the worlds largest luxury goods group. the industry for his very aggressive business strategy seems used to it. AFP fashion director Qian Zhao international institutions, but also in the French fashion association chief representative in China, Arnault and LVMH for the type of success, she is very rational, "LVMH is a very good operating company capital, it is , A or B, regardless of how the brand, culture and how, should achieve the target value, in essence, they are the supreme interests, while from the industrial point of view, fashion is the industry, we are in a food chain, upstream to eat off downstream, it is very normal rules. " Arnott was also described as the integration of such a style," he had plenty of money, his dream is to France first, Italy, have to get their first arms, in fact he does not care about money, Hermes is like a beauty, he must marry to go home. "An-dreaMorante told this reporter. Andrea is now working in Europes fifth largest jewelry seller RA.MOSpA CEO, the company was founded in 2008, now control POMELLATO (Po Man Lan Duo) 80% stake. He has led and executed in 1990 GucciGroup of the merger, it was the spring of Group Arnault and rival Paris (PPR) of commercial sports, the most famous defeat. old brand with a new era most interesting is the attitude of Hermes, the news stunned the family immediately after receiving the emergency meeting, a statement outside the letter, holding shares of the tribe publicly said that he would not sell shares in any form, to ensure that the Hermes family, the brands absolute control. Their view is, at this stage, to maintain the purity of the brand DNA is more important than profit. Hermes has long been a familiar story. 1837, serving the noble "Aimashima a workshop" created specifically for the production of fine carriage parts, at the time, carriage, or aristocratic travel of transport. During World War I, duties and went to third-generation successor to the United States, he witnessed the end of an era and the carriage rise of the automobile industry, Hermes has not been completely involved in the very hot-headed the movement which they made two important decisions: First, go to the main product from the saddle bag; Second, even if changes in commodities, but the manufacturing process still adhere to traditional hand-made. Hermes is a carriage-era living fossil, its existence means that the luxury of hand-ism in the context of large-scale industrial last line of defense. network of French wine with her husband Liu Yi years of living in France, French wine and lifestyle research. "The words people use, LVMH Hermes is the orifice of the flow for a long time. Arnault definitely want the light to buy stocks to earn so much, since if the case is not controlling the Hermes family unity, and be sure it is His time of acquisition. "she said. French fear from the unique emotional bond, Hermes brand is up to another level, generations of French people can find the relationship between today and yesterday. "You can hardly imagine how Hermes detailed and user-friendly, starting from a hundred years ago, they used strips of cloth to wrap cattle wire fence, so leather is scratched, resulting in The original leather defects, they can go out and tour designer scarves three years, paid, no one hurried him, as long as he was finally able to turn in work on it. "Liu Yi said that the French love it all and industrialization and urbanization has nothing to do, they see a strong capital of LVMH, Hermes may make the taste has changed. In fact,nike heels, in our case which can be found, LVMH skilled asset management and integration into the plight of large companies can provide another set of experiences. "LVMH brands are under a lot of business very well, I do not think that will affect the Hermes Group, the brand, positioning, operation and production is now very little equity, but this has nothing to do with equity, you see the pillar of LVMHs Dior and LV, which belongs to the group and because of interference by the capital? "Qian Zhao said. "We live in a commercial and cultural co-existence of the era. Fashion with commercial properties, so the brand at different times should have a different mode of operation. LVMH model exists there must be a reasonable place, it had to help the fashion industry and fit the whole trend of the times. "Qian Zhao cited the following example," Everyone has his lifeline, the brand is its birth, childhood, youth, etc., you can not use the baby to treat rebellious way the young. " Since 1993, the shareholders of Hermes, that family members Ai Mi Er Ai Ma Shi (EmileHerm��s) the descendants of the decision, the company listed on the Paris stock market to raise more funds to help the company develop. From that day on they think that they have entered the capital, which tracks the game, "if not today, LVMH, I believe there will be another company to do it." Qian Zhao believe that in this incident, A Knotts personal intervention force was excessive amplification. But the French were obviously still emotionally difficult to accept this fact, their values, the opposition of human and capital are equally important, Liu Yi felt from Bordeauxs traditional mode of operation can best be seen French properties,air jordan 7, as almost all of the Mansion are followed from generation to generation, for hundreds of years has never changed. in Qian Zhao view, Europe is relatively conservative social nature of the French attitude on this event. "France has always been recognized in the criticism of a country and most of the French people for new things, new technologies have taken a critical attitude instinct, as we Chinese, must be the first wave of new technology users. Take the phone for instance, in China to achieve a computer for long time, are not popular in France, France is a relatively conservative society, they always take into account the social disadvantage of this place, after a relatively long period of time, before going to accept it. " Perhaps we give businesses and the public long enough time to digest, in the same event, our point of view why is there so much different? Because the emotional animals we stand as a different perspective. Liu Yi still adhere to their own judgments, "You can see the Dior, is not that bad, but I prefer CHANEL." like a luxury Paris research institute concluded the same, regardless of LVMH is profit-driven or ambitious expansion doctrine, the doctrine is sacrosanct Hermes vanished.