No Bull: Derrick Rose Takes Lockout Job In Madrid | The Big Lead
Even as NBA lockout talks reach a critical stage, it’s business as usual for adidas and league MVP Derrick Rose, who will unveil the next generation of his signature shoe in a multi-media campaign.The campaign for adidas’ adiZero Rose 2 will be anchored by a 60-second TV commercial,* "The Bull," in which the Chicago Bulls point guard literally plays the role of a bull.The spot shows Rose in a bullring in Madrid, wearing the new shoes <a href="http://anfu.putianb2b.com/"><strong>安福QQ在线</strong></a> as he avoids*matadors and picadors while dribbling a basketball. As a frenzied crowd cheers him on, Rose ultimately reaches his goal – soaring above his opponents to slam dunk the ball."The Bull" will launch Oct. 5 on ESPN and Cartoon Network <a href="http://www.putianb2b.com/"><strong>莆田贸易网址</strong></a> programming, then play over the following weekend during NFL broadcasts on CBS, NBC and ESPN. Support includes print, online including YouTube and mobile activation. Consumers are directed to facebook.com/adidasbasketball*to continue the conversation.Lead agency is 180/LA. (See the full spot here.)People who want to do some detective work will find a series of designs on the shoe. The words "All Flights Cancelled" are embedded on the tongue. The sockliner has a list of cities designed to resemble an airport status board, which all read “Canceled” except for one: "Cleared for Flight," Chicago.According to Rose, "The adiZero Rose 2 is built for my speed so you better want to be fast if you wear this shoe . . . I felt like a gladiator when <a href="http://anfu.putianb2b.com/"><strong>专业制作安福相册</strong></a> I laced them up to film ‘The Bull,' and I hope everybody likes how we show my new shoes to the world."Features unique to the shoe include SprintWeb (to reduce weight and increase comfort), SprintFrame ( an external heel counter that allows for stability and motion control) and an adiZero Speedwrap ankle brace.Adidas said the adiZero Rose 2 will hit retail in home and away colors of the Bulls on Oct. 6, with five additional colors being released through Dec. 22. The shoe will be sold exclusively at Foot Locker and Eastbay (MSRP 110). <a href="http://inbookmark.com/mybookmark.php"><strong>安福相册</strong></a>
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