Chapter V The chief sale strategy SNS Profile
pricing
SNS is free for individual consumers. Strategic alliances to face only a small quantity of software access to charge licensing fees.
SNS market is of strategic alliances predatory and combative.
plunder the company's server-based Internet users resource
to MSN, QQ, SKYPE such instant communications provider do not you ever expect to sell the registration number namely they can rely on to make money, do not expect to depend on ad proceeds. Establish in the ideas of buyers do not need this type of application developers cost, augment their server costs, so namely their server securely duplicate the user's strategic bankruptcy.
to EBAY, GOOGLE this website at SNS face to face,
Nike Shox R4, person to human mode, highlights their disabilities. In the minds of consumers of Internet applications in their own impression on the machine. Cultivate their users up successfully transferred to the SNS. At the same period, so that their server and bandwidth costs zoom.
to Shanda's online game operator game makers did not dare to face high-handed. Using SNS development of P2P games, so game companies unlock game, not dependent on a large number of servers. Thereby disuniting the game operator Shanda monopoly dream. Game makers acclaimed, so that consumers get cheaper gaming experience.
and the institution of the information itself and the service itself
industry alliance partners and alliance carriers
free authorization to establish their widespread telecommunications SNS orthodox commerce, such as QQ SMS , free mobile operator authorization to use, without charge carriers into fare. However, SNS to collect their head by the number of users license fee.
alliance with the bank to make transactions on the SNS folk can accessible use the bank's remittance system for transactions. SNS operators license payments in the SNS directly engaged in this business, and free. However, SNS operators should receive remittance for the transaction fee charged by the portion, and as a way to get agents.
with tangible productions supplier, transaction security alliance
insurers who sell books, selling techniques, selling helicopter and artillery of the supplier, and so are free from the SNS to obtain the relevant application here , and get the merchandise landed SNS catalogue services. SNS is an EBAY like system, but entirely open to the supplier. Content providers. Which need the insurance transaction security services, and can be bought with the cooperation of the insurance company SNS services. However, SNS providers charge for insurance premiums as part of their agency fees.
personal information with the creators of those compliant to create an alliance
personal information, they need applications that can be entrusted to SNS development,
Nike Shox Torch, can also be a third-party manufacturers to develop. Are free. SNS from where they charge 6% of individuals into fee.
and SNS application and service providers alliance
open to third-party developers SNS development libraries, they are formative applications and services to behalf from their own processing. However, SNS market for them to subserve sales with us.
alliance amusements heart is merely one: the development of the SNS as a de facto criterion platform. Against those who have been selling information on the product of information services provided by traditional producers and service providers of the website, so that producers and service providers, individuals on our side.
place
SNS is portrayed as a software marketing, globalization, there is no geographical constraints. But with the alliance partners are sports sites.
SNS through local partners to sell on the ground to complete the mission.
business with telecom operators such as SMS, the term business is owned by the telecom operators, they will be more stimulated to accomplish such activities such as mobile IM.
promotional
SNS users do not favor to sell home, because the SNS is free. But not the same as SNS alternatively promotion activities.
promotion partners have done, because they sell is their own business, selling only because the SNS SNS tied in them.
example
SNS is now the most telling application of the customer is not as MSN or QQ instant messaging software, but need to reflect the local network transmission speed.
a massive number of sites need to SNS, because the SNS can save their costs, cultivate their quality of service, to help them acquire money. The content of these sites is to have a colossal number of content providers.
BBS community webmaster: one estimated 150,000 community, these employers in the annuals of operation, has a lot of peerless information files, such as anthems, movies, examination information, writings and so on. Many of the market hidden. And they have their own fixed user bottom, loyalty higher than the entry and condensed.
content download sites: These sites constantly provide movie and television music files, most of them are charging now, and have their own fixed income and customer base. But with the development of the user, increasing bandwidth and server costs. And server management costs artificially doubled.
test the water by web television: these sites have a actual investment, yet technically tough to solve the scale amplified later the user if it can hold down patronize by the free strategy,
Nike Shox Norge, because those waiters and bandwidth, the telecommunications company does no give them advance. (Copy of the grand model conditions not longer exist, the family-bandwidth market has matured.)
We will develop a cooperation plan, so that partners with us:
1. Free use of SNS,
Nike Shox TL1, the SNS has been copied to the content. Which they absence to charge content, after scanning through the SNS to pay to use a file.
2. We've got a toll system operators, SNS license their system to provide network card charges. Content providers compact directly with the company (they must somehow find a cover charge carriers). To speak with any bank charges are the same. This toll system operators not only acquire new customers, but also with the power to promote the SNS, the more convinced he had to use the contents point card services provider in the SNS.
content providers to sell their own content and to convince its existing purchasers for free download SNS software.
Chapter
SNS model to make money make money mode
1. Correspondent banking payment system operators to pay business, the SNS to support operators in the business, each resulting transaction, SNS will be turnover of 1% to 2%. But do not pay their SNS business operators in mandate to pay the operator is to activity the eagerness. Expand the market share of the total. (Like MSN, QQ these companies, they own Card. And we muse we do not content,
Nike Shox Monster, we are helping to develop this market, and only pay the cost foundation.)
2. Development of manifold trading systems, the presentation of transaction security insurers business. SNS security of their transactions from the warranty agency business. Guaranteed fee because every transaction, SNS can derive 1 to 5% of the agency fee. The transaction security insurance business is such a fiscal ****. China Union Pay (Ali Baba is doing this his fiscal business, and we do anything, but the agency financial business, such reflect our neutrality plan)
3. OEM licensing deal: We expect the large-scale enterprises need special technology licensing SNS and SNS commissioned for customized solutions. This will be a direct SNS technical trading revenue.
4. Strategic transaction fees: some special applications, the company will need to use a monopoly in some sectors, including network television operators. If they need a special application, you have to win SNS technology licensing.
5. Develop and operate the business monopoly aboard SNS: SNS SNS auction trading system is a specific absence for a monopoly business petitions, deserving to the Wal-Mart's universal business worth more than alive in the first energy company. This is resolved by the trend of globalization of business, because sales is extra major, the matter has been greatly enriched, the opener is how to commerce and distribution. SNS above individuals and small companies based on auction transactions, the cumulative number of user interaction, and enrichment for individuals and companies to invest a fashionable channel.
present
1. Shenzhen company has to pay via the lively participation of the first approximate of cooperation.
2. Ding Technologies, Inc. (network television) has been actively comprised in the first three ways of cooperation.
3. 15 companies have a letter if they can purchase an OEM license SNS.
4. SUN company has investigated whether the SNS can be bundled into its LINUXJAVA campaign, the plan, if successful,
Nike Shox R2, SUN paid for the SNS 8-12 U.S. dollars per license.
Chapter **** structure and human resources
**** structure and human resources software network status
Shanghai Co., Ltd. is a founding SNS owned companies, only two employees, is the founder of SNS.
but SNS founders have built a business outside of the company director program, which is detecting and exercising workers for operation and treatment of SNS. There are yet three important business partners, they have the ability to operate independently and are already familiar with the SNS business maneuver. Testing and commissioning of SNS in the promotion of staff have been seven. They are acknowledged outdoor the company network with the SNS business partner.
SNS as a founder of the State Economic and Trade has ****** special enterprise information technology journalist interviewed major domestic and foreign message technology companies in the **** industry has a lot of relationship resources .
SNS because the founder has developed financial software, with China Netcom and Shanghai Telecom have anyone specific cooperation projects, with the major seller banks have had experience of cooperation.
SNS founder has 47 corporations in the tourism industry customers. Very familiar with the tourism industry.
**** the hereafter structure and person resources planning
slightly
Chapter business and financial progress of the project
project in May 2005 -07 months August 2005 - October December 2005 -06 August October 2006 - December
SNS1.2 edition is accessible (download and network TV) Funding: Founder wages: zero
SNS2 official launch (more than voice and video) Capital: 1.2 million yuan
SNS knotted to SUN's JAVA Desktop System Revenue: 10 million greenbacks revenue: $ 200,000 income: $ 400,000
SNS download service Run fee income: 50,000 yuan revenue: 25 million in revenue: $ 5 million
SNS auction system introduced private finance radio and television stations: 5 million yuan income: 200 million txt messages
SNS alliance revenue: 300 million
SNS television alliance revenue: 1.5 million
SNS Community Access revenue: 100 million
SNS game development fund: 1.5 million
SNS launch of the game revenue: 300 million
SNS platform to fire development fund: 100 million
SNS launch movie phone can not be predicted