Consensus solar water heater industry's dream bi

" Solar Energy Water heater industry and Home Appliances Similar path of development the industry. The solar industry is now in the home appliance industry during the initial scuffle. "Cuishuang Lin Temple Group Brand Director, said the case before.
This is the industry consensus. China solar water heater industry from 0 to 1,000 enterprises with nearly 10 years, the second only took two years 1000, currently has 56 thousand enterprises known.
Only in 2008, the industry will add more than 2,000 brands. In fact most of the increase is only trademarks, many small businesses holding a dozen or dozens of brands, any OEM, while their own production.
Really be called large-scale backbone enterprises in the industry, but more than twenty, including Wong Ming, Sun Rain, Temple, force Norit, Four Seasons songs, Mu, although their overall share of on the rise among the 13% from 2001 to 2008, the development of nearly 40%, but so far it has not yet emerged a dominant role. It was he sacrifice the long corner, forming an absolute advantage in the local market; was focused on differentiation, complementary products in a big fuss; was after the integration of upstream raw materials into the market; was prior to the integration of agents trying to throw off self-built channels.
Low level of industry concentration, more than 6,000 brands in 40 billion yuan squeeze the size of the industry, which makes Cuishuang Lin is looking forward to the solar industry to come up is divided into several major brand market situation, the such as household appliances industry, said industry think of Gree air-conditioning, Aesthetic , Said TV industry think of Skyworth, TCL, Changhong ... ...
However, this takes time. Cui Shuanglin well aware, "may not take eight to ten years, may also be five to eight years." However, time does not hinder solar energy become a major brand manufacturers ambitions. Cui Shuanglin behind the group is representative of one of Tempe.
Temple Group is a very interesting company, founded in 1989, it is the earliest in solar energy development, utilization and promotion of private enterprises. However, after Temple "'ve always low-key work, solid market principles to do." Late in the Ming emperor established but it really understand the promotion, when the family Huang Ming Solar consumers do not know why the thing, the Ming emperor to lead his solar science Miles began, and in 2006 the "media and public relations as their The main business. "
Since Cuishuang Lin joined Temple in July last year, after the Temple to begin in the active voice up. Cui Shuanglin background in their own. As Marketing Expert, he had counseling and has worked with companies and brands Casio, Lipton, TCL, China's tobacco, Li Yang Crazy English language. Served as brand director at Temple since been Cuishuang Lin Temple, general manager Cheng Cuiying help, the road to Tempe and scale industrialization strategy as the big brand development. In May this year, just completed construction and renovation of production lines will be considered Temple era to the industrial development an important step.
In fact, the current first-line enterprises in China's solar industry to take a different strategy, such as Wong Ming Lord take the high, power Norit portrait of international, seasonal songs rooted in rural Mu Tsinghua sun stick technology licensing. In the major solar companies looking for market space, but also did not forget to publicize himself, now all successful solar home appliances business in the countryside, more than 40 enterprises Advertisement Appear in different TV , Newspapers, magazines and other media.
"However, at present China's solar energy business is still in the early stage of development, not yet mature, the industry not to reshuffle, which is why many small and medium sized manufacturers also live very moist." Cuishuang Lin said. Remark also that in the "low barriers to entry, industry structure, integrated support system and incomplete" status, the "industry wide outlook, industry strength and weak, many enterprises and leaders in the lack of" the situation will continue to exist.
According to the new Energy Revitalization plan, the next 10 years, will add 200 million square meters of solar water heaters, with a total investment of 400 billion yuan, indicating the promising solar business, but to become a big brand but needs to be done.

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