But I raised the issue with some friends this afternoon and rather than discussing the impact of advertising, the question straight away was whether we had ever sat behind the wheel whilst drunk. One confessed to being a serial drink-cyclist but admitted it was her that always ending up covered in bruises. Do we let her off? Perhaps. Another had had one occasion where she drove 40 minutes home whilst “not drunk, but definitely over the limit” – she said she’d had a couple of pints and maybe a shot and said it was the worst 40 minutes of driving she’d ever had. It put her off for life. Most others never had and my small confession was that I had driven the morning after to avoid getting a(nother) parking ticket. I wasn’t drunk but my head was fuzzy and it just felt wrong. If it feels wrong it must be wrong. Before that and since that, I never have even a drop of alcohol if I know I’m going to be driving, and if I got stuck, I’d get a taxi. Out of all my other friends,
http://www.leet.it/coppermine/displayimage.php?pos=-323,
Cheap Christian Louboutin Platforms, I only know one who will willingly drive after drinking – for the rest, it’s a huge no go.
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It seems from the facts and figures that the government are intent of putting their all into reducing binge-drinking, but very little into combating drink/drug-driving in the run up to what we all know is the time of year when it is most likely to happen, whether a slip of the mind, an accident… whatever the excuse. That part is fact.
People have their opinions and tend to stick to them,
christian louboutin, especially concerning something so controversial. Do, may do, or don’t. That’s all there is to it. Or is it? It could be argued that such people would not be influenced by advertising, after all, even whilst massive anti-drink-driving campaigns are in full swing, people continue to act with such stupidity. If the vivid images,
Cheap Christian Louboutin Boots, the shock tactics used in such campaigns were worth the expense,
http://www.marinapalmira.com/##############...ge.php?pos=-86, then surely the numbers of cases would be dramatically reduced. They have. The adverts worked – as I said, everyone knows the face of that girl lying in the road and can recollect the sound of bones crushing. So now, 2010, after years of hard-hitting advertising campaigns, will the numbers of drink-drivers rise as a result of these extreme cuts?
It was difficult to shake the images shown in Think!’s pre-Christmas anti drink/drugs driving campaign in the previous few years. Everyone remembers the little girl lying in the road, hearing her bones crack in slow motion; or the teenage boy who’s skull crashed against the windscreen, blood spattering across the screen. Visually powerful,
Christian Louboutin Platforms sale, the message was hammered home that drink-driving could not only kill, but ruin others’ lives and consciences – haunting to all involved.
The Independent today announced news that they had learned under recent government cuts, funding such advertising campaigns will not be possible this year. The costs have been slashed to around just a sixth of what they were before the ConDem coalition came to power, meaning that this year,
http://bankyou.co.za/index.php?do=/h...knows-nothing/, there will be no advertising at all on television or in cinemas. This comes at a time when the government are about to launch radical action against binge-drinking by introducing minimum prices for alcohol and the power to withdraw licenses of any shops offering cheaper deals. So if you can afford the alcohol, it’s ok to drive the Jag back home…
These adverts do have an impact. They force an image and a message into the brains of most who see them. They probably convinced many people to change their ways and, as a generation has grown up watching these adverts, a generation has grown up with this message. (I blame the oldies). It is however, impossible to know the correlation between the amount spent on advertising and the number of people who drink/drug drive – so there are no answers… we’ll have to wait and see… as Maria Eagle, Shadow Transport Secretary said: “you are just crossing your fingers and hoping for the best.”
What does all that matter? It makes it clear to me that there are three kinds of general attitudes towards driving after drink or drugs. 1) The ones who literally don’t give a shit (or are so cocky that they think they’re fully capable of driving over the limit and therefore also above the law),
Christian Louboutin Platform Pumps sale, 2) The ones who, when stuck in a situation, will risk it for a biscuit – they may not want to, but the comfort of their own car is more appealing despite the danger to themselves and others and they would rather take that risk than pay for a taxi or get home by other means, and 3) The sensible ones – the ones who say no.
At first I didn’t even question the decision, I immediately concurred that this was a bad idea and that incidences of drink-driving, and accidents caused by that,
http://www.zuiwz.com/forum.php/forum...id=4948&extra=, would inevitably rise as finding fell. That was my gut reaction – and I still think that is the most logical prediction one could make in these circumstances.