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Old 08-01-2011, 03:38 AM   #1
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Default New Balance sued over toning AD

New Balance sued over toning AD,gucci high top shoes
The complaint,sneakers large, filed Monday in US District Court in Boston,Gucci Joy Medium Boston Black 010, is seeking class-action status and damages in excess of $5 million on behalf of a California woman,Gucci Men Loafers White 012, Bistra Pashamova,Gucci Men Sneakers High Line Black/Beige/Red 044, and other people who have allegedly been harmed by New Balance.
New Balance,gucci sneakers high top, which recently launched a multimillion-dollar campaign for toning shoes,womens designer wallets, is one of several major sneaker companies that are facing class-action lawsuits from consumers.Toning shoes are designed with an unstable sole so leg muscles have to work harder to maintain balance during everyday activities. They are one of the fastest-growing segments in the footwear industry; sales were expected to soar last year to roughly $1.5 billion.
New Balance has promoted its toning shoes with claims that they increase muscle activation by at least 27 percent and increase calorie burn by up to 10 percent with each step,gucci men sandals, using either a rounded or flexible spring sole.
But a study last summer by the nonprofit American Council on Exercise found that toning shoes failed to live up to claims made by several manufacturers. Reports of injuries have also raised concerns that the shoes,buy gucci handbags, which cost roughly $100 a pair,cheap gucci loafers, could do more harm than good.
Pashamova alleges that New Balance’s promises of health benefits are “nothing more than deceptive marketing tools’’ and cites as evidence the study from the American Council on Exercise,Gucci Men Sneakers Low Line Black 054, which measured heart rate,white sneakers, kilocalories burned,gucci flats, oxygen consumption,sneakers high tops, and muscle activity in users wearing toning shoes and regular athletic sneakers.
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