- On the sports brand just can not bypass the sporting goods distribution center in Jinjiang. to the survival of low-cost production as the leading sports brand Jinjiang way to make a sudden into a panic, panic mainly in the Olympic bombing in front of the collective advertising, brand imitation
womens nike dunk sb low heels, imitation of marketing and product imitation emerging . Olympic Games so that they see hope, try a desperate fight. has been low is the killer Jinjiang sporting goods, by virtue of such a spear, Jinjiang sporting goods market in China, three or four lines invincible, sales report is quite nice. And Adidas, Nike has stalled in the first-line
shoes shop, second-tier cities. However, such a state is not imaginary, as many brands of Jinjiang, stagnation, there is not necessarily a watershed. Adidas 2008 Olympic Games, intended to expand the broader sales market in China, Nike and Adidas are in the game constantly challenging their own marketing ideas, trying to show their products from all angles of the DNA. The use of channels, agents of power, three-city seems to have been to them a wave. then, "Jinjiang line" shield it? Capital variability is probably the most easy way. listing in Anta, Jinjiang sports brand special steps have been completed hearings will be listed in Hong Kong ERKE also listed in Singapore, is also planning a listing of Olympic, listed on the Department of wave impact on Jinjiang individual. Li Ning, Zhang Zhiyong, president and CEO of the view that the Chinese market in the future, low-priced commodity market will gradually shrink, brand will increasingly become an important factor in consumer buying. If the sporting goods market in the future become the brand's fans really the land of war, then for Jinjiang enterprises, low-cost value of the products come from. financing may again become a means to solve the problem. With money, you can be put in a large-scale, high-end brands with grafting, increase exposure and visibility, such as Olympic, the first reaction after the financing is to cooperate with the NBA. With the funds, you can store within the country's largest roll-to enhance the reach. Then they began to investors but also a wealth of telling a story. "Jinjiang system," the idea is that when there capital advantage, you should do first line, the underlying network to build good, do to improve the product
female nike sneaker heels, and finally re-brand. From a marketing point of view but generally, the first good brand positioning, repositioning products, and then positioning channels. This is not the same, why? Chinese companies are growing because of development after the first. general sports industry accounts for 1% of a country's GDP -2%, China currently accounts for only 0.2%, will have 10 times the growth. 5 years, double the GDP of China will reach 20 trillion yuan, sporting goods, at least to 1000 billion yuan. This is from the Department of Jinjiang, Jinjiang Department is also confusion among them to easy? Hengjiang strong, the weak weaker companies may make the fate of the same thing in Jinjiang. ANTA brand marketing, said Xu Yang, Director of the Centre, despite the rapid expansion in the previous period of Anta, which some stores have played a very important role, but now the brand development at this stage, more focus on maintaining brand image. Such enterprises are taking a step back. And as the Olympic, special steps, such as upcoming business, the future is difficult given the market is indeed great, but the development of Where is the difference? Presumably they have not yet thought about. As for other low-end brand names may not tell the future to face the situation of the acquisition, but this is not necessarily a bad thing.
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