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Over the years, Guess has weathered some rough spots to attain its current standing in the market as one of the top players in the fashion industry. Known for quality,
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The Guess name and brand has been bolstered over the years by a characteristic ######ualized advertising campaign. Featuring artful color and black and white photographs, the campaign has included such celebrity models as Drew Barrymore,
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high fashion belts, the brand has made for itself a unique advertising and marketing sensibility.
The company was founded by the four Marciano brothers: Maurice,
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Initially, many stores were hesitant to carry the company’s denim jeans (which were characteristically “stone washed”). However in December of the same year, Georges Marciano was able to convince Bloomingdale’s to carry twenty-four pairs, which quickly sold out.
The company has clothing lines both for adults and for kids, known as Baby Guess. In 2004,
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Guess Gold for women and Guess Suede for Men in 2006.
The label is also known for its stylish accessories with some of the most distinctive being their high-end watches. Belts, wallets, and the like are also popular items that are on offer. Guess is one of the more popular brands and major players in the modern fashion industry.
Guess is a widely popular clothing line not only in its home country of United States but also all over the world. The company uses its distinctive question mark as an emblem,
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