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Supra Vaider Shoes
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Internet Marketing Platform orthodox assortment lead (Henan Edition)
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1 the main platform for classified
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1.1 Search Engine
1.1.1 main marketing model and customer value
1.1.1.1 search engines to establish and enhance brand
1.1.1.2 low cost search engine optimization to attract visitors
1.1.1.3 search PPC to bring high-value customers
1.1.1.4 communities to construct and cultivate search engine word of jaws
1.1.1.5 to send low-cost visitors to your network site navigation
1.1.2 main types
1.1.2.1 comprehensive search engine
1.1.2.2 Vertical Search Engine
1.1.3 Typical brand
1.1.3.1 Baidu
1.1.3.2 google
1.1.3.3 Search Search
1.1.3.4 Taobao built-in search
1.1.3.5 easy to retard
1.2 portal
1.2.1 main marketing model and customer value
1.2.1.1 rich media ads for the establishment and enhance the brand and attract high value customers
1.2.1.2 text links ads to help bring high-value customers
1.2.1.3 Links to low-cost and malleable txt marketing to attract visitors
1.2.1.4 Community portal online community to help integrate interactive marketing
1.2.1.5 free e-mail capabilities to help corporations to establish a personalized customer communication outlets
1.2.2 main types
1.2.2.1 comprehensive national portal
1.2.2.2 citizen professional portal site
1.2.2.3 national industry portal
1.2.2.4 local entry site
1.2.3 Typical brand
1.2.3.1 Tencent
1.2.3.2 Sina
1.2.3.3 Network workers are
1.2.3.4 Taobao
1.2.3.5 YORK
1.2.3.6 4399 games portal
1.2.3.7 future worries
1.2.3.8 Ctrip
1.2.3.9 3G.CN
1.2.3.10 Sina Henan
Huajun
1.2.3.11 download site
1.2.3.12 QQ mailbox
1.3 corporate website
1.3.1 basic ingredients of its marketing value
1.3.1.1 Internet domain names and website correlates to external platform for the establishment and upgrading of the network brand, attract visitors
1.3.1.2 dissemination of information release system brand information and brand picture
1.3.1.3 build and enhance the online interactive features, visitors transformed narratives
1.3.1.4 Web site management platform for interior and external resources to accomplish the docking and transition
1.3.1.5 E-mail to establish a personalized internal and external communication channels
1.3.2 main types
1.3.2.1 network name card
1.3.2.2 Information Release type
1.3.2.3 online sales-type
1.3.2.4 E-type
1.3.2.5 Enterprise Portal-based
1.3.3 Typical website
1.3.3.1 Microsoft Web site
1.3.3.2 KFC website
1.3.3.3 China Mobile's Web site
1.3.3.4 Dell's Web site
1.4 interactive community
1.4.1 main marketing prototype and client value
1.4.1.1 Create one Account used to create word of mouth
1.4.1.2 content issuing, friends are used apt establish and enhance the fame and cheap price apt preoccupy visitors
1.4.1.3 rich media ads for the establishment and enhance the brand
1.4.1.4 text links ads to bring high-value customers
1.4.1.5 exchange links for low cost to build brand and attract visitors
1.4.1.6 consumers to search for the precise observation of latent lofty value customers
1.4.2 main types
1.4.2.1 BBS
1.4.2.2 movie sharing community
1.4.2.3 picture community
1.4.2.4 microblogging
1.4.2.5 blog
1.4.2.6 Social Relations Website
1.4.2.7 Simple class website
1.4.3 Typical brand
1.4.3.1 always network
1.4.3.2 elated network
1.4.3.3 Sina microblogging
1.4.3.4 Douban
1.4.3.5 Tudou
1.4.3.6 Interactive Encyclopedia
1.4.3.7 QQ space
1.4.3.8 River Forum
1.4.3.9 Sina blog
1.4.3.10 Baidu know
1.4.3.11 Baidu Post Bar
1.4.3.12 Tencent microblogging
1.4.3.13 QQ group
1.4.3.14 Tianya
1.5 customized software
1.5.1 main marketing model and customer value
1.5.1.1 accounts and avatars, signatures and other data and information used to create and enhance the brand, to achieve precise excavating
1.5.1.2 window advertisements and text links for creating and disseminating the brand, attract high value customers
1.5.1.3 personalized peel, facial expressions used to establish and spread brand
1.5.1.4 user interaction channel used to establish and enhance the brand, to achieve 1 to an communication
1.5.1.5 popup, hunk and other models for exact, large-scale,
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1.5.1.6 Automatic Reply and other personalized features for implantable content delivery, low-cost communication
1.5.1.7 interface and exit the screen starts with ad placement and to establish and enhance brand for fast
1.5.2 main types
1.5.2.1 IM tool
1.5.2.2 Download tools
1.5.2.3 network game consumer
1.5.2.4 mobile explorer
1.5.3 Typical brand
1.5.3.1 QQ
1.5.3.2 Thunder
1.5.3.3 storm video
1.5.3.4 UC mobile browser
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2 platform and features of the preferred
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2.1 Baidu
2.1.1 Domestic user's preferred search engine, users leading scale
2.1.2 search engine marketing capabilities mature, perfect, scalable
2.1.3 user base,
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2.1.4 cover maximum computer users, user group mature
2.1.5 advertising cost-effective
2.1.6 search demand is settled, accurate search auction model is easy to put
2.2 QQ
2.2.1 the preferred communication tool for domestic users, subscribers leading
2.2.2 Customer relationship marketing capabilities mature, complete,
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2.2.3 user base, a large space to be tapped, for continued marketing
2.2.4 user to override a heap of computer users, mobile users,
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2.2.5 advertising cost-effective
2.2.6 client and site interaction, user stickiness strong, the multitude was separated and easy to put accurate and rapid deployment network of integrated marketing
2.3 Taobao
2.3.1 shopping site of choice domestic users, subscribers leader
2.3.2 full stop marketing features adult, faultless, scalable
2.3.3 shoppers pedestal, appropriate as quick sales
2.3.4 cover most of online shopping users, user group purchasing power
2.3.5 advertising cost-effective
2.3.6 rapid deployment model is easy to mart online sales
2.4 Sina
2.4.1 the mainstream user's preferred portal, subscribers leader
2.4.2 functions the station's marketing mature and well,
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2.4.3 influential network media, suitable for brand marketing
2.4.4 cover most high-end users, user groups with strong purchasing power
2.4.5 advertising cost-effective
2.4.6 Internet portal model is effortless to rapidly deploy integrated marketing