There are a amount of excellent free keyword tools to advice you appear up with ideas. Try these sites for a start:
2) Bid smarterBeing in the first position isn't consistently ideal. PPC analysis has apparent that the ad in the aboriginal position frequently gets clicked as a reflex. These "curiosity clicks" tend to have a low acknowledgment on investment. Your best bet may be around 3rd position; on the first page,
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Take a look at these ads for an example:
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1) Find more keywordsDon't absolute your keywords to variations of your primary keyword. If you advance alone items, add those keywords to your list. Be sure to include misspellings.
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Follow these seven tips to get added out of the money you spend at Yahoo,
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7 Ways to Optimize Your Overture Ads
3) Write better adsUse action verbs. Be actual specific about what you're offering. Don't use all-encompassing calls to action like "click actuality" - use action verbs and facts. Tell prospective visitors what makes your site altered. Avoid superlatives like "We're the best" and "#1" - searchers are acute to marketing hype, even if you are #1.
7) Test your landing pagesSuccess lies in your conversion rate. Small elements on a page can make big changes in a site's about-face rate. Hypertracker (
http://www.hypertracker.com/) is an excellent tool that will accredit you to calmly test landing pages. By authoritative small changes over time, many merchants have more than quadrupled their sales. What would it be account to you to amateur your conversions?
? Google's free Adwords keyword toolhttps://adwords.google.com/select/KeywordSandbox? Overture's Keyword Toolhttp://www.account.overture.com? Good Keywordshttp://www.GoodKeywords.com? NicheBothttp://www.nichebot.com/? Keyword Research Tool at the Webmaster's Toolkit
http://www.webmaster-toolkit.com/key...rch-tool.shtml
If you're absolutely addled for account, appointment other websites in your alcove and review their keywords. Pay particular attention to keywords in metatags, alt tags and appellation tags.
The top applicant is paying 96 cents per bang, but the additional highest bidder is paying about a third beneath; just 64 cents per bang. Savvy advertisers on Overture use the bid tool for all their major keywords, and bid accordingly. In this example if you entered $1.00 for all your keywords,
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5) Track your resultsOverture has a able-bodied, free tracking tool alleged Conversion Counter. Take the time to set it up and you'll be able to see area the results are advancing from - and where they're not coming from. Some keywords may not accomplish a absolute return on investment for you. Find out which ones are worth the money, and annul the non-performing keywords.
6) Get all you can out of anniversary clickIf you can't make a auction, maybe you can at atomic abduction a name. Test offering a chargeless address or other item of value in exchange for a visitor's email abode. That way you can keep the chat going even if your prospect decides to not buy.
Use the Overture bid apparatus at
http://uv.bidtool.overture.com/d/search/tools/bidtool/. You can frequently get an excellent position by bidding just a penny aloft your competitors. If you're an Adwords aficionado, bethink,
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4) Ad architecture mattersIs your URL more than one chat? Then capitalize the first letter in each chat - it will make your ad easier to apprehend. Be abiding to include your keyword in the ad title,
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