The Internet, common sense , or misunderstanding

Jim Collins in outstanding leaders promoted from within, rather than the introduction of the star managers from the outside; most outstanding leader of the imagination is not very rich people and charm of personality characteristics and so on.

this way of thinking often makes me think we are in the hot Internet environment, it seems more Since the system due to the lack of statistics such as Gallup to refute these so-called There may wish to list six so-called Greater wish is that China's Internet business people can avoid detours and firm domestic and international Rebel. Welcome Paizhuan correction.

1. Volume to a certain extent as long as the user to have a successful business model naturally
business model and the user is running the growth model of early Internet companies are facing many challenges, but not all companies can beat the game. Many enterprises found in the expansion, business development faster, the rope on his neck more closely to strangulation.
such as the U.S. online supermarkets WebVan, all the way to expand into the July 2001 bankruptcy. WebVan losses and an increase of long-term negative operating, so that growth has instead become a burden. Coincidentally, the end of September 2007, the United States Online Bank customer's rapid growth can not solve the bad debt NetBank high lending rates and the lack of monitoring mechanisms. It is particularly worth mentioning here, the two companies are NASDAQ listed companies have a model for the industry and the darling of analysts.



contrast, early stage of development in Google, as the founder did not like the aggressive expansion of the market rivals, but the deep inner strength,timberland boot company, to do the Google File System (GFS), with its advertising and explore the PPC business, making the cost of steady decline, gradually increase revenue and ultimately profit quickly. In contrast, several opponents of the short-sighted rush to expand, making the cost higher and higher, and income are not geometric growth, and eventually into a vicious cycle.



2. The needs of the loudest is the most important needs must
from the impact point of view, management decision-making, investors, analysts, industry competition factors likely to become the loudest demand, but The question is whether this reflects the real needs of users, reflecting the commercial interests of the largest?
about 8 years ago, Microsoft executives based on the individual's tendency to focus on investment in research on speech recognition, data mining, Web search is not very great importance; At the same time, the direction of the industry into Media, Yahoo, because subjective decision-makers to give up the idea of ​​the opportunity to buy Google. Few years later, Google's market value has far exceeded Yahoo + Ebay + MSN combined. We see significant demand in certain decision-making, called the loudest voice, but not the pulse of the market, from missed opportunities.
many grass-roots users on the Internet use is often an active participant,timberland pro, but they are not the so-called concept of communities to lead people, you ever listen to them?

3. Best to use the product must be the most successful product
the success of a product depends on many factors: the extent easy to use, operation and promotion, market response and the timing of the grasp and so on ...... only In the basic function of perfect circumstances, the subjective to compare the two market positioning and target customer base is completely different products, often divorced from reality.
rapid growth of MySpace, I remember those years, Myspace has been rated as the most difficult to use the total product, and several unknown products are able to row in the top 10 outstanding products.

4. Line has a high consumption capacity of the person must be online most people
spending power to bring each person's online life happiness and satisfaction is not the same, if simply for personal consumption and line capacity equate spending power undoubtedly is to shut out a lot of real potential paying customers. Several countries in Asia, many in the lower income wage earners are willing to pay for networks and mobile value-added services, and are by no means end the long tail.

Recently,asics onitsuka tiger sneakers, drying popular online salary and expenses, a monthly salary of only 1-2 thousands of users to spend a hundred dollars a month to buy blew Internet value-added services, and to share with you the fun, such examples numerous.

5. Advertising is the only Internet community types of Internet advertising business model
the surging business for the Internet community services to provide a good platform to explore, but if you put it as the only way out, a bit like the business model here slimmer. Internet is a content, entertainment, communication and so on as one of the platform, it carries more and more real-life needs of people. Comes down in the end, a person or a business to meet their own needs and pay for the needs here are many, not simply the pursuit of the content. If fundamentally grasp the needs of users,boys timberland boots, business model development of the road will suddenly open.

6. Addition is always good
Ever since the new features one after another release, another round of product promotion allows users to cope with. But in fact, many features have been the core of the target population groups and are not necessarily welcome. See more and more saddled with too many product features, can not maintain the posture of the light, so that users can not find loyal to the existing use habits, and even upgrade the product generated fear. This approach greatly reduced the effect of the product, or even a negative impact.

Internet is without borders, but the wisdom of the Internet has no boundaries. Early, correct the errors, again and again out of detention, in order for China's Internet ride in this field.

you and me out of the misunderstanding, thinking unhindered, with industry colleagues and encourage each other!

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Editor's Postscript: I also put this article in Ereli issued a
QQ Space Zheng Zhihao online: the Internet, common sense, or a misunderstanding?
iResearch editorial support my point of view compared to recommend this article to the home page of the
Ereli Ereli Home http://www.iresearch.cn/
very happy to give space to advertise QQ , so that we know more about the QQ space. Hereby taken