1st issues very first: This is not an April Fools; joke.Determined by new occupation advertisements on Microsoft;s Store Careers web-site, Microsoft is looking to open a lot more Microsoft retail stores in San Diego and Denver, Silicon Alley Insider noted on April 1.(To enlarge the job listing screen shot over, click on on it.)If and When this comes to pass, that can carry the total to 4 for Microsoft;s brick-and-mortar stores. (The current two are in Scottsdale, Ariz., and Mission Viejo, Calif.)Update: Just heard back from a Microsoft spokesperson who confirmed the Denver and San Diego stores are coming but didn;t have information and facts to share around the timing of their openings.Based on current messages of one of the individuals I adhere to on Twitter, I;d say the San Diego store opening seems like some thing that;s going to happen faster instead of later. I;ve asked Microsoft for official comment on the two new retailers but have yet to hear back.Microsoft initial went public about its options to open retail shops in Febraury 2009. At that time,
Microsoft Office 2007 Key, the business introduced it had hired David Porter as Microsoft Corporate Vice President of Retail Retailers. Porter was formerly with Dreamworks Animation and Wal-mart.I;m wondering why Microsoft will open a store in San Diego — which is just 60-plus miles from Mission Viejo — and Denver, instead of somewhere east of Colorado. I know real estate in New York is pricey, but we sure could use a showcase here for the variety of Windows PCs from various OEMs. I like my local Best Buy here in Manhattan, but when I was in the market for a
Windows 7 PC last fall, their selection was pretty limited. There are two Apple Stores in Manhattan.Microsoft has patterned its retail shops after Apple;s in many ways. But the emphasis in Microsoft;s latest stores is less on selling PCs, software, peripherals, games and the like, and additional on showing latest and potential users what;s out there and how it works together.Do you think the retail-store strategy is a good 1 for Microsoft? Where do you think the organization should open its next shops?