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Old 05-14-2011, 12:40 PM   #1
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Default cheap mens Nike Air Max TN In designing cost

BE in brief passing to export to sell a gewgaw under the environment like this, the day can be good over? How to do? The nature will thought of to arrive the overseas to the company.Can hide trade barrier so, appreciation avoid Reminbi, can also continue again the game of playing the low cost low price, those are after all many expertises of Chinese business enterprises.But that in fact just we the time in home the ability has of skill, once going to abroad, no longer so easily enjoy low cost advantage.But be also still playing a game anyway, this is more similar than past to sell a farcing a round flat cake in Peking, afterwards is pack farcing a round flat cake to go aboard to sell abroad.Internationalized now, be arrive foreigner family to do a farcing a round flat cake and sell to them again.
you probably basically unable to do skin Sa

moreover still have a type of business enterprise, didn't think to just walk again the road of low cost low price, wanted to investigate the road that product difference turns.After all see own MP3 sell 10 dollars, while the apple can sell it to 2000% prices, the eye wants to be not red also difficult.But abroad on doing not lead a hard product, two have no loud and clear brand, promote the value of product talk what easy.If ex-kind of method is to arrive foreigner family do a farcing a round flat cake again sell to them, so this way similar in arrive foreigner family no longer did a farcing a round flat cake, but sold Italian skin Sa a round flat cake, difficulty again Gao 1 F, because of we probably basically unable to do skin Sa a round flat cake .
don't think the television that does USD 300 and do the television of USD 1000 to just use a little bit more expensive of material, add very some functions just.Their difference similar to the difference of farcing a round flat cake and skin Sa a round flat cake, totally different, the cook of demand is also completely different.In fact do a farcing a round flat cake not difficult, do skin Sa a round flat cake also not difficult.Doing a farcing a round flat cake, and doing a skin Sa a round flat cake is difficult.Western business enterprise will do a skin Sa a round flat cake, they also press a root have never wanted to do a farcing a round flat cake in the past.But Chinese business enterprise almost want to do a farcing a round flat cake, and do a skin Sa a round flat cake.You is be not through often heard do our business enterprises talk and have to be low cost, and want difference to turn? Is this to do a farcing a round flat cake, and do a skin Sa a round flat cake? (You don't button up a hat for me, I just do a parable here, the farcing a round flat cake isn't necessarily low cost, the skin Sa a round flat cake is also not necessarily difference to turn, you want to feel not great, that drops a son sees)

we sometimes pretty know our own ability, a lot of business enterprises are old to always say to me, our managements has a very big margin than the international big business enterprise, but the international big business enterprise don't dare as well to do a farcing a round flat cake and do a skin Sa a round flat cake ,cheap mens Nike Air Max TN, can our business enterprise why dare? Is that our courage is big? Dare to innovate? Struggled, ate the preparation of big bitterness? All be not.Is stupid! The ignorance that is out and out! We basically don't know to do a farcing a round flat cake and do skin Sa a round flat cake to is impossible.
recent I visited industry with top-class the United States design company, the company with be rich with creativity but Zhao call. What it designed is almost the product that the difference turns.Walk into this company, can feel creative atmosphere of being relaxed and encouraging everywhere.The company's hasing a board room is a bread car of the public who discards.Originally a supervisor likes to open this kind of car, once the supervisor spent a holiday, his inferiority raised capital to buy a same style but have been already discarded of car.Dismantle later luck of car into transact building, then put together to pack together.Transact all of the thing of the indoor to the supervisor and move into car after, after waiting he to spend a holiday back, discovered own office hasing no, jubilantly did Mr. of very long period of time in the bread car.Afterwards this car became a company the board room for fixing.
how? Flattering can there is also creativity.There is supervisor like this, employee like this, environment like this, would have a creativity like this.Consider, we have how many business enterprises will take place affair like this? We have again how many business enterprises ability since the work that works well a cost economy attains 5% of gross profits, can also stir up one frontier spirit like this? Is low cost with difference turn, its back is totally different two kinds of culture.It is very difficult for a business enterprise to own two kinds of totally different culture at the same time, so I say that no one can do a farcing a round flat cake and do a skin Sa a round flat cake at the same time.
choose correct internationalization strategy

see today's Chinese business enterprise from this angle, in addition to a small part of big business enterprise, other business enterprises are in fact placed in a very embarrassed territory ground.On the other hand, we are in controling cost some factories that particularly do OEM of not equal to China Taiwan; In designing cost, we the big business enterprise of rather some west; In innovating product, we again not equal to west and day business enterprise.The advantage that originally depends on labor force cost can also export, at present under three heavy pressure dints that Reminbi revalue, original material markup and exit rebate lower, be compelled want to go to overseas to directly conduct, then suddenly discover that own cost advantage had no, creative and then unable to do.We have to do a choice, the Yao learns the OEM factory of Chinese Taiwan and attains the extreme achievement to the cost and the efficiency,Nike Air Max 2009, Yao from low cost turn a transformation to the difference.No matter is to continue to do OEM or transform, a business enterprise has to want to clearly give up some things.Do OEM, with concentration the ground earn 3% ~ 5% profitses, see the other people having 50% profitses to don't be jealous, either.What I look for is the speed of the scale and turnover, the quantity went up and turnovered to speed and arrived similar can earn at the end of the year full.But the business enterprise of decision transformation, much experience will let go of to pass by,U.S. B-52 strategic bombers powerful , from the beginning learn how to innovate, how create a costliness value.This is a painful process, many things might be negated in the past, the leadering of business enterprise preparation that has to work well mentally.
the internationalization is a strategic choice, Chinese business enterprise and external world almost pass OEM to build up and maintain business to contact for long time.Is opposite to come to say, we Be more easy to extend to the overseas this kind of OEM business,mens air max tn iii, arrive factory abroad go.However, think to contact this kind of business to change direction brand management from OEM,cheap Nike Air Max TN the IT community & medium platform, will have a huge challenge.One part seen by me at domestic successful business enterprises all at walk this road.No matter is to will sell abroad and go from the brand having, still just the region want to attain the abroad to the brand business to procure brand.Almost all this business enterprises hopes can continue to work well OEM, and can speed to develop oversea brand business.
see for long term, this almost is a walk impassability of road.On the other hand, the OEM customer doesn't hope that the supplier does brand and oneself's competition, a little bit local big business enterprise threw to lose many orders recently, this reason that is among them.On the other hand, one heart two use, result OEM and brands all don't good.SAMSUNG is after deciding and strongly pushing oversea brand business, The car Niao cantillates the EM business of Ji Lang, reason right here.We often listen to person say, OEM and brand business earn of is all money, why want to treat with partiality? This sentence all has no at 1:00 wrong.It announced to public two truths: One is that we haven't internationalized to do to the business enterprise how of the choice think to be clear, two is that we haven't worked well preparation.If is so, we might as well along the OEM road son stands down to go over a long period of time, forgets in the overseas to the brand transformation and lets the new business enterprise undertake the load of oversea brand business son.
in fact, with my observation to Chinese business enterprise, I don't think many business enterprises can succeed to transform and finally obtain success on the oversea brand business of must be the minority in the minority.All preparations transform of the business enterprise will need an extremely important thing under the premise that everythings all ready to: Control breath.Wish everyone's good luck!
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