Remember, he or she who has the P&L responsibility will make the ultimate buying decision.
Taking the time and patience to follow these 6 principles will actually increase not only your pipeline but also increase the margins on each sale. How do we find the real buyer? Who is this person? What functional area or department do they reside in? Where do we want to spend this valuable time building this trusting relationship?
1. Think in terms of building long term relationship (with the right people in the account)
2. Relationships are built with individuals - It is a people business
3. Learn to have empathy for your customer - Walk in their shoes, feel their pain and then you can provide value
4. Focus on the value based outcome you can provide for your economic buyer and partner.
5. Trust comes from giving first then asking- do not be afraid to give strategies and free help as you go.
6. Provide Value early on in your sales cycle- It is called the law of reciprocity.
Selling in any business starts off with building relationships with the right person in the account. Relationship is the interaction between you the sales person (consultant) and economic buyer based on mutual trust and respect along with peer level credibility. It is not about making sales but building relationships.
Think about it, who do you buy from? People you like and trust. Today most products and services come into the market place with what I call competitive parity that is the customers expect features/benefits, bells and whistles, quality, excellent service, etc. Trust is build by finding the right buyer and knowing your value and the value you can bring to your customer.
1. They are not in purchasing - view sales folks as vendors or suppliers
2. Rarely in human resources or training
3. Certainly not in the legal department
Here are a few principles to follow when building relationships:
I will propose to you where they are not:
If you are great, the producer thinks the casting director knows what she is doing. If you suck, the casting director will feel self-conscious and wonder if her judgment is being re-evaluated.So let me assure you, everyone in the room is on your side! They want you to rock! The producers are sitting there wondering if they will ever find the right person for the job and the casting director is hoping you'll make them look good
NFL Hats Clearance, and along you come kicking butt wherever you go and guess what? You're the hero of the day. Everyone will be so relieved that they found the right person for the job. So trust me, the whole room has their fingers crossed that you will be the right person for the job.6. Take Charge of Your Auditions (That's why they're called 'your' auditions).
After spending 25+ years in sales and sales management it still amazes me that so many experienced sales folks forget one of the most important basics in our profession. That is who the real buyer or decision maker really is. How many times have you heard we have to wait on purchasing or you have been pushed down to purchasing. I would propose that if you are stuck in purchasing or anywhere else in the organization you are most likely not partnering with the economic buyer or a true P&L manager who sole responsibility is to either increase revenues or decrease costs for his or her department or line of business.
If you do find yourself to be completely in your head or for some other reason need to re-start the scene, just do it. Don't ask, just confidently say "Let's start over again" or something to that effect and then tell them you need a minute (if you do) or get focused and wait for the camera to start rolling again. As I frequently tell my students, they want you to do well so if you're not quite there, get into the zone and do it again. It's a win/win.In conclusion
Cheap Arizona Diamondbacks Hats, I'll just say that acting is a difficult endeavor and requires the utmost belief and confidence in oneself. Entering a casting room with anything other than complete chutzpah in what you are doing is a casting death-sentence. Treat the people in the room like they are your friends (they are) and relax and have fun with the experience. Then you will do your best and quite possibly book that job
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