Are you simply showing off?
Let me start this post by saying it's all in fun but the topics covered are actually serious. Now obviously the title sounds like a joke but it really isn't when it comes to your website. I recently had a potential client call in asking for help on his site. It isn't the first time that I've seen a site like his and probably won't be the last. Basically, there were links to all sorts of stuff and the site wasn't revolving around one business, but rather a few of them. I've even seen stuff on there that was completely unrelated and hurting any SEO efforts that were possibly already done. I'm not sure if this person was simply showing off the fact that they own a bunch of businesses or they were broke and wanted to save money by having so many businesses on the same site. Either way, it didn't look good and it won't work for SEO and conventional business practices.
Back to Basics
Having a dedicated website to only promote one business is very important for obvious reasons. Some things that this person
air jordan dress shoes, along with a few others that I've run across, need to understand is the fact that SEO would be ridiculously hard to accomplish. They are trying to optimize the site with too many keywords and none of them would be relating at all. The best thing for them to do is start from scratch having only one business per website. Just imagine if I had a website selling Nike shoes, sushi and tennis balls on the same site. In your case, I'm sure that wouldn't look too great and most likely visitors will go to another hotel website that is more catered to the keywords they were searching for.
Don't confuse the crawlers!
Search engine crawlers are programs with algorithms instructing to search for related content for any given keyword or phrases. With their programing, they can and will find related content then place them appropriately on search results and place your site accordingly. That said, you want to make sure that the keywords that you use are specific to your hotel and only your one hotel on that domain. If you don't believe me, check to see how your Adwords campaign is running. You'll see that specific instructions from Google state that they will place ads that match particular keyword groups and titles. If you're not being found online there are probably good reasons why and you should re-evaluate how you use your keywords and the content provided on your site. Now this part is a little deep for the layman to understand and a good reason why you might want to have a SEO expert do this for you. As always, I'll provide an example of how this can affect your site. For instance, some visitor does a search for a hotel in your city. Your site will not come up because you have keywords and content on your site that are not related, such as another property or business. Rather, your competitor with only content related to that hotel in that city will pop up and you'll lose that customer.
Let's experiment
Google is just awesome. They provide so many tools and they are free to use to help you optimize your website and advertising efforts. They have a tool called Webmaster Tools. Along with the various functions available, you are allowed to have a few variations of your website to see which will produce the best results. I will highly recommend that you use this if trying to promote various properties on the same page vs. one property on a page. You'll be amazed at the staggering results. Hopefully you'll come to realize what I'm saying here is true. Good luck with your ventures and I'd love to hear some results.
If a pair of $500 Jimmy Choo sandals caught your eye, and, despite the fact that you have other sandals in a similar color and heel height and are $8,000 in debt
air jordan high heel pumps, you bought them anyway, you'd have to stare truth in the face and rate your purchase a 0, totally unnecessary.The occasional computer gamer who shells out $300 for surround-sound computer speakers when a carefully chosen $75 set would be entirely adequate has a subtler decision. If his old speakers were working, probably the Necessity Score is 0; if the old ones failed, maybe a 1/3 is justified.As you're assigning Necessity Scores, keep in mind that you can't meet psychological needs through overshopping. However bad a day you've had, however angry or lonely you may be, buying something won't really address your authentic needs.
If you're angry, you need to know it, feel it, and handle it constructively; the same is true for loneliness. Whether it's a Baby Ruth or a little black dress, a cutting-edge video camera or an amber necklace, if you buy it to repair your mood, it probably gets a Necessity Score closer to 0 than 1.As soon as you log each purchase, assign it a Necessity Score. Do this right away, even though
air jordan prom heels, upon later reflection, you may decide to change the score.Calculate a Necessity Cost (NC) for each item. This is its Actual Cost multiplied by the Necessity Score you've assigned it; NC = AC x NS.At the end of each day, add up the Necessity Cost of your day's purchases and enter the total in the double-boxed NC cell at the bottom of the form.