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Old 04-22-2011, 01:12 PM   #1
ivevian32
 
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Default 恒源祥称不废弃生肖广告创意 呐喊观众多些耐烦

  2008年春节期间,恒源祥团体投放了一则 “恒源祥十二生肖广告”,长达1分钟的电视广告中,由北京2008年奥运会会徽和恒源祥商标组成的画面始终 静止不动,广告语则由“鼠鼠鼠”一路换到“猪猪猪”,被网友称为最“雷”人广告。一年后,12个代表着十二 生肖的演员顺次登场,把十二生肖依次说了个遍,增强版2009年贺岁广告再次因众口难调遭受为 难。
   考察:你怎么看恒源祥12生肖广告?
视频:恒源祥新版十二生肖广告




  视频:恒源祥十二生肖广告风波
  恒源祥品牌研讨与发展中央消息联系部经理郭建晨表现,2008年贺岁广告的情势可能有些简 略,cleanperfume,不太为大家所接收,但广告自身抒发的主题及核心内容其实没什么问题。2009年贺岁广告是在综合多方看法 的基本上拍摄而成的,shoes mbt sale。推广十二生肖文明是恒源祥长期以来保持的,恒源祥不会由于一点风波就废弃,ghd iv styler limited edition,盼望观众们能再多些耐烦,多一点容纳,armani jeans,看待十二生肖贺岁广告做到“非诚勿扰”。

  负责此次广告脚本创意的相干人士说,今年广告重点实在是最后一句“不论你属啥,我和你都是一家人”。这 既体现了协调社会的主题,又暗合了奥运《我和你》一家人的主旋律。为体现这一主题,在画面上,联合当前“草 根”创意及存在中国特点的事件,为十二生肖配上活泼有趣的画面,表白出新年欢喜祥跟的美妙祝贺 。
  山寨版周杰伦模拟恒源祥广告雷倒网友

  晨报讯 (记者 朱烁)“我属牛,牛牛牛;我属虎,虎虎虎……我属鼠,鼠鼠鼠”,新版“恒源祥十二生肖贺岁广告”被不少网友 戏称为“春节第一雷”。

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