Ford to accelerate China's quagmire - Abstract _12

Ford to accelerate the quagmire of China - Summary


Abstract: worrying people is the plight of the brand into a power struggle within the Chinese how to complete the Ford performance indicators for high growth?



when you ask what to open a Ford car owners, most of them will answer: Fox, or Mondeo. Face the same problem, but BMW will not be reported on the specific models, they will be proud to tell that: BMW.

This is the Ford brand vehicles in China encountered difficulties. All along, Ford Motor in the eyes of Chinese consumers, which gives the impression of deep-rooted: large size of the U.S. vehicles, large displacement engines, pickup and waste oil. In entering the Chinese market for a long time, due to slow decision-making Ford's high-level, leading to the development of Ford in China, not quite smug, the original models from the Ford Fiesta, Mondeo later, have suffered an unprecedented defeat.

can say, Mondeo, Fiesta 2002,2003 almost missed the China market blowout of the year, only Fox (Focus) was born on the aftermath of a Golden Age. So far, Fox is still supported by Ford in China, the most important results of the weight, not only in 2006, one of the most popular models, and in 2007, Fox entered the list of club cars.

Focus, which means that the focus, it is one of Ford of Europe's housekeeping models, and those have evolved four or five models in comparison, Fox is clearly a junior, born in 1998, to Development today is the second generation.

According to the latest announcement Ford, Ford Focus sales in the first quarter of 2008 reached 32,326 units, the growth rate of 58%, Ford can be squeezed into the national car sales in the first quarter of the top ten, Fox function did not. But compared to the ranking of the top three FAW-Volkswagen, Shanghai Volkswagen and Shanghai GM more than one hundred thousand the number of levels, ranked ninth in the Ford's sales of a mere 60,000 is far less than competitors.

Still, Ford's new executive chairman of the Chinese Mei Wei Cheng, Ford will still want to enter the Chinese market, the top three to reach 10% market share, and now, Ford's market share in China, only 3 %. Fu Bote mud tubes in the country sharply accelerated in the lake management - line feed.

Ford in 2010 under the plan, the goal for the Chinese passenger car market share of 8%, according to the Chinese automotive market development of more than 20% annual rate,tory burch sale, the Ford Motor 2007-2010 the average growth rate to reach 66% or more to achieve this ambitious goal.

Obviously, for Ford belatedly, it is indeed a difficult task, even more worrying is the plight of the brand into Ford's internal power struggle in China's high growth performance of how to complete indicators?