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When Adobe, Google and Yahoo announced previously this week that content saved in its Flash file format would be far more simply indexable by Google;s and Yahoo;s search engines like google, Microsoft was nowhere to be found.I seemed to recall that the Redmondians and their backers, when evaluating Silverlight to Flash,Office 2010 Serial, had touted just before that Silverlight content material was effortlessly discoverable by search engines (and not just Reside Lookup;s). Was I dreaming?I asked Microsoft for verification and obtained the subsequent statement from a organization spokeswoman on July two:“Microsoft designed Silverlight from the beginning to become easily accessible by search engines like google. Because it is merely a ZIP archive, a Silverlight application packaged in a XAP (the Silverlight application-package file extension) file is very easily accessible to search engines without a special software development kit (SDK). And because XAML is W3C-compliant XML, any static textual XAML content can be easily parsed by search engines. Furthermore, any metadata embedded in the ZIP file is very easily indexed by search engines as well. Silverlight applications also support “deep linking” as they easily consume the URL they were loaded from, and use information on the URL query string to rapidly load and display appropriate data. Finally, the Silverlight DOM itself can be simply inspected to detect all text,Office 2007 Standard, links and images that are being visualized by the control.“So does this mean that Silverlight offers customers superior lookup engine optimization (SEO)? Yes. Not only was Silverlight architected to offer superior searchability,Microsoft Office Home And Student 2010, but Silverlight excels at enabling dynamic content published from content material management systems to get quickly indexed by search engines. By publishing dynamic content material to Silverlight via XAML and XHTML mirroring,Office 2007 Product Key, users are able to dramatically reduce the time it takes to optimize content material for search engines like google.”Another question for which I don;t (yet) have an answer: Can Reside Lookup index Flash content material today and how well? (Stay tuned. Let;s see what Microsoft has to say about that one.)Update: Ina Fried at News.com says Microsoft is not commenting on this question… at least for now.Update two: I received this statement via a Microsoft Live Search spokesperson late on July 3:“We do not currently index Flash content. However,Office 2010 Professional Key, we will continue to optimize for the best experience for consumers, webmasters and advertisers. We have nothing extra to announce at this time.”Any SEO experts or content developers/publishers done any comparative analysis on how Flash content material and Silverlight content stack up on the findability front? Do you think the new agreements forged with Google and Yahoo (but not Microsoft for Reside Lookup) are going to give Adobe a leg up over Microsoft on this front? If so, why?Meanwhile, on a related note, Microsoft has launched its Silverlight streaming ads pilot for which it began signing up testers previously this spring. “This pilot program allows you to upload video content to Silverlight Streaming and play it back with contextual ads relevant to the playback experience, based on keywords you provide at video upload time, or configure later on in the video properties,” according to a July 2 posting on the Windows Live Dev blog. (Silverlight Streaming is Microsoft;s cloud storage service for Silverlight rich media content.)