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Old 04-05-2011, 12:06 AM   #1
bingfess2670
 
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Default Office 2010 Home And Business Key Windows 7 OEM pr

Microsoft nevertheless has but to go public with its Windows seven price checklist. But that hasn;t stopped consumers and partners from publicly hoping for the best (cheaper than Vista) and fearing the worst (any type of increase more than the cost of Vista).One of the most misunderstood and carefully guarded piece with the Windows pricing equation, in my watch, is OEM pricing. A June twelve report on OEMs allegedly balking at Microsoft;s planned Windows seven pricing is fanning the flames.Additional than a ten years ago, the U.S. Division of Justice compelled Microsoft to standardize Windows pricing for its top 20 Pc maker partners — to stop the company from using pricing as a weapon via which it could charge higher prices to “punish” OEMs who deigned to carry other operating systems. But that nevertheless doesn;t mean OEM pricing is “simple.”In the good old days, Microsoft could get away with upping the per-copy OEMs cost for Windows by $15, $20 or much more over the previous version, claiming that it was providing Pc makers with a lot more and extra functionality with each release. But today,Office Standard 2007, Microsoft is actually removing previously bundled Windows features — everything from Internet Explorer, to Photo ##############, to Media Player — in order to head off current and potential antitrust suits. Should the company be charging Computer makers additional for a new version of Windows that includes less functionality?Then there;s the added complication of netbooks. In order to thwart Linux, Microsoft has chopped the per-copy price it charges for Windows XP for netbooks to an estimated $15 per copy, according to various sources. With Windows seven, Microsoft is believed to be attempting to reduce the number of machines that will qualify for netbook status by setting maximum specs (10.2-inch screen size, no hybrid drives, etc.).DigiTimes claims Microsoft is floating a per-copy price for Windows seven for netbooks of $45 to $55 — a claim I find somewhat dubious,Office Standard, given that DigiTimes is reporting that XP currently goes for $25 to $35 a copy for netbooks,Office 2010 Home And Business Key, rather than $15. Maybe the prices DigiTimes is citing are for OEMs who aren;t in the Leading twenty tier? Or maybe those are the per-copy Windows prices it is planning to charge OEMs for non-netbook machines?There;s another assumption related to the June 12 DigiTimes report that I believe is off-base.Many industry watchers seem to be assuming that Pc makers “pass along” higher operating system costs to their customers. The thinking: Netbook makers; margins are so tight that even a few dollars extra for a new operating system would be rejected outright by the OEMs.But, if history is any indication, this may not be a safe assumption. In the past, when Microsoft raised Windows prices, Computer makers simply ate the higher costs. Buyers weren;t willing to pay substantially a lot more for a new Windows Pc just because it happened to be running the latest and greatest version of Windows.If Microsoft were to up the $15 per copy cost that it is believed to be charging netbook makers for XP to,Microsoft Office 2010 Product Key, say, $20 or $25 per copy for Windows 7, I think netbook makers would bite the bullet and pay it … at least until they amassed enough evidence that customers would be equally happy to buy Linux/Android netbooks as they have been a lot more familiar Windows-based ones.Microsoft should be unveiling Windows seven consumer prices by next week at the latest, given that the Windows seven Most effective Buy promotional campaign is expected to kick off by June 26. That means there might be some new leaks about what the company is planning to charge its OEM partners per copy for Windows 7, too.What do you think Microsoft could — and should — do around Windows 7 pricing? If you were Microsoft;s Chief Windows Price Setter, would you hold Windows seven pricing steady, improve it slightly,Office 2010 Standard, or come in on the low side?
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