' + google_ad.line1 + ',
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' + google_ad.line2 + ' ' + google_ad.line3 + ' ' + google_ad.visible_url + ' * Keyword weight indicates significance of the keyword mentioned in a page. There are a lot of factors that affect the keyword weight. Search engines take into account the presence of the keyword in the title and tags, calculates the percentage of the keyword in the text of the page,
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When evaluating keyword weight, we also consider website internal factors: the presence of the keyword in meta tags (Description and Keywords tags) and in H1,
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This table contains our analysis of the windowslive.ca's main page. Using data about the domain's internal factors, we've tried to suggest how search engines will crawl and rank this website.
That's how we've got the list of keywords for which the main page of the site will be represented in SERP’s. Then, we used keyword weight to calculate website competitiveness for that keyword. We've also used public available data to add keyword cost.
This table helps webmasters optimize their website to maximize ad profits.